college work (project 2)

1. THEORY- MEANING Harriet Smith

2. SNAKE
Denotation
oA snake is a limbless, scaly and
elongate(long) reptile.
Connotation
oA snake is cold-hearted, devious and
untrustworthy.

3. FLAG
Denotation
oA flag is a piece of fabric or similar
material, typically oblong or square,
attachable by one edge to a pole or
rope.
Connotation
o A flag is the symbol or emblem of a
country or institution or as a decoration
during public festivities.

4. GUN
Denotation
oA gun is a weapon in a form of metal tube
that holds and shoots bullets, which make
loud and sharp noises.
Connotation
oA gun could represent aggression.

5. The overall poster is quite dark
coloured but has lighter shades around
the boys face to make him stand out.
You are also able to see the
photograph clearly in that lighting as
well. The dark colours give the poster
an eerie atmosphere, making it look
unsettling. The text just below the
photograph ‘The tapes were just the
beginning’ also adds to the dark
atmosphere that has been created. The
background is quite a simple grey
which makes the actors stand out
more. The actor is positioned so that
his face is well fitted with the
photograph, so you are only able to
see one side of his face whilst the
other side is covered by the

6. The colours are dark which consist
of both blue and black which the
main text stand out more since it is
white. The clothing that all the
actors are wearing are quite casual
and stylish which shows that the
television show is modern. The
location in the poster appears to be
small diner in a forest. There is a
form of lighting around the actors
making all of them visible. The sign
above the diner has the letters that
spell out ‘die’ which adds to the
dark atmosphere in the poster.

7. The colours are quite dark which
helps the main title stand out
more. The clothing that the
actors are wearing are quite
casual but professional which
shows that the show could be
modern. There is a form of
lighting around the actors in the
poster making all of them visible.
The location in the poster
appears to be in some sort of
factory/warehouse or even a
walkway, which adds to the dark
atmosphere. The title has two
different colours, red and white.

8. SOUNDTRACK
Clip 1
oIntense and dramatic which suggests
that they are doing something that is
important.
Clip 2
oIt’s joyful, suggesting that something
good is going to happen.

9. SHINING
They used a narrator along with peaceful and happy
music to create the idea that the film was a ROM-COM
rather than a horror movie. It also used flash jump cuts
as well as non-horror scenes to make the trailer appear
to be happy, when in fact it isn’t.

10. SCARY MARY
There were eerie scenes that were suspenseful which
created tension through out the trailer. There were also
jump cuts as well as creepy music.

11. STEREOTYPES
Men
o Make more money than women
because they are a man
o Strong
o Natural born leader
Women
o Good at multitasking
o Make less money than men
because they are a woman
o Hopeless
o Damsel in distress
o Belong in the kitchen

12. STEREOTYPES
Upper Class
o Shops at expensive stores
o Buys almost anything just for the
sake of it
o Well mannered
o Quite arrogant
o Rich
Working Class
o Selfish
o School dropouts
o Alcoholics
o Violent
o Poor

13. STEREOTYPES
Old People
oLike reading the newspaper
oPlay bingo
oNot very active
Young People
o Loud
o Party’s all the time
o Smoking
o Drink a lot

14. ICONOGRAPHY- WESTERN
Cowboys & Indians, Horses, Mountain, Guns, Desert, Fights,
Drinking, Hats

15. ICONOGRAPHY- SCI-FI
Alien, Space, Spaceships, Future, Guns, Experiment,
Radiation Poisons, Hover-boards, Monster, Future Planets

16. ICONOGRAPHY- FANTASY
Magic, Dragon, Mythical Creature, Wizard, Witch,
Fairies, Demons, Forest

17. NARRATIVE
Narrative Definition
 A product’s storyline
Linear Narrative Definition
 A storyline that is presented in the order; beginning,
middle and end
Linear Narrative Film Example
 Harry Potter
Non-Linear Narrative Definition
 A storyline that jumps around the product’s timeline;
out of order/sequence, flashbacks, flash-forwards
Non-Linear Narrative Film Example
 Dunkirk

18. CLIP ANALYSIS
The costume is from a sci-fi television series called ‘Star
Wars’ which is based on the films. The dialogue is kept
short but the overall scene is quite dark, which creates a
tense atmosphere. The props in the scene were used as a
source of light. The two lightsabers in this scene could
represent both ‘good’ and ‘evil’. There isn’t much
dialogue in this scene since it is a fight between two
people, so not much dialogue is needed. The clothing for
the two people is quite basic, it’s a form of robe that’s
white for one and black for the other. There are different
camera angles in this scene to show the fight between
the two characters from different angles/from different
perspectives of other character who are also in the scene.
The overall colour in the scene is quite dark, the only
forms of bright come from the two lightsabers which are
blue and red. The music is quite dramatic which adds to
the tense atmosphere that the fight between the two
characters has created. It’s also quite dark and intense
which shows off the shows sci-fi genre along with the
props and costumes used.