Meaning

1. Theory- Meaning
Simran Jabbal

2. Snake
Denotation: A limbless, scaly reptile
Connotation: Tricky, cold – hearted and
disloyal.

3. Flag
Denotation: A red, blue and white flag
Connotation: Representing St George and the
Kingdom of England, St Andrew for Scotland.

4. Gun
Denotation: A weapon to shoot objects.
Connotation: A gun can represent victory for
some and power for others

5. Power: His strength,
endurance, agility,
speed, reflexes,
durability and
healing.
Character: Captain America
His character’s
costume symbolises
the colours of the
American flag.
His character is a
strong muscular
American who saves
the world with
others.
His main protection
is his shield.
Actor: Chris Evans
Originally called ‘SUPER AMERICAN’
The lighting they have
used in this image is
flood as it surrounds
the character.
The frame is a hero
shot as it looks up on
him making him feel
more important. He
looks straight across
from the camera to
show how amazing
he is and that he can
save the world even
though he fights his
own.
His location looks
like he is on top of a
building.

6. Actors: Jamie Foxx, Leonardo DiCaprio and Christoph Waltz
The spattered
blood from the
murdered people.
The genre of this
poster is action
which is shown by
blood shed and
the weapons. The
costumes are very
western. Another
genre of this
poster would have
been historical
drama.
Jamie Foxx, at the
front, costume is
from what he
choose himself
which in them
days was not
allowed because
black people
didn’t have a say
and they were
used as slaves. It
shows his power
as a free black
man from the help
of the man behind
him on his left.
The colour of the poster is black and white so you can see the red better for it
to make an affect to the viewer.

7. Actors: Adam Sandler, Kevin James, Chris Rock, David Spade and Rob Schneider.
Genre of this poster
is a comedy which
you can tell by how
much fun the actors
are having at the
theme park on the
water slide.
There are no costumes
for this movie as it is
set in modern day life.
The colours on this
poster are positive
colours such as light
blue to show to genre
or the funniness of the
film. This is also shown
the lighting of the
poster.
The only props on
the poster are the
floats.

8. Soundtrack
Clip 1:
Genre: Thriller or Sci – Fi
The music links in with the image as she is about to murder him so
she gives him the last look and pulls out a knife from the back of skirt.
I think the warrior is about to slay the fire breathing dragon and then
at the end when the music gets more intense, the warrior dies as the
fire dragon eats him whole.
The audience might think that the sound reminds them of a scary
movie or story from when they were younger.
Clip 2:
Genre: Fantasy
The music links in with the image as they both secretly love each
other but don’t know it. They are both robots underneath and one
day they randomly meet each other in the park and with their robot
dogs.
I think the female character is dancing around the forest, really happy
because she has found her Prince. The autumn weather making the
orange and red leaves fall around her.
The audience might think that the sound makes them feel when they
fell in love or when they first found crush.

9. Shining
They have used upbeat music throughout the trailer, this makes the audience
know that the movie would be a romantic comedy or a general happy movie.
They have a narrator throughout the trailer who speaks with a clear and an
amount of emotional charm to the intended audience. He introduces the
characters in the film so the audience knows who they are and he tell us what
their aims are in the film. When the narrator says ‘But now….’ the music goes
all mysterious as Danny the child is looking up at the door. The music carries
on to be upbeat when Johnny comes into their lives and this time the song
has lyrics whilst I shows the emotions of each character.

10. Scary Mary
In the trailer they have used bad weather to make it look scary and dark. Also,
the sound of the church bells going off whilst the person in he trailer is
walking away. The music of eerie stretched out words by a woman
singing/talking. The children at the window and the curtains blowing whilst
there is a woman with an umbrella flying in the sky which you can clearly see
though the white fog and dark sky. The words ‘… she appears’ and the next
slide is of the same woman in the mirror whilst another woman walking past
to show that she is watching. Then the children jump up an the music
increases to be more sharp. The quick slides showing all the ‘scary’ things she
can do e.g. pushing the table over, the curtains blowing, the jack in the box
going mental and the little girl going up the chimney. The music gets more
quick and very sharp when things get more ‘scary’ in the house. The music
from the beginning comes back on when the words ‘hide your children’
appears.

11. Stereotypes
Men:
• All they do is work on cars
• Suppose to do jobs such as
construction or mechanics
• They play video games
• They play sports
• They go camping, fishing and
hiking
• Men tell their wives what to
do
• Men are lazy
• Men do not cook, sew or do
crafts
Women:
• Not as strong as men
• They don’t play sports
• They aren’t politicians
• Suppose to be teachers
or librarians
• Suppose to cook and
clean the house
• Love to sing and dance
• They are flirts
• They are never in charge

12. Stereotypes
Upper Class:
• Rich
• Well Dressed
• Superior
• Snobby
• Posh
• Well Spoken
• High End Properties
• Land Owners
Working Class:
• Factory Workers
• Little Savings
• Inner City
• Rented Properties
• Work for People
• Manual Work
• State Schooling

13. Stereotypes
Old People:
• They live in nursing homes
• They watch TV and sleep
• Lonely and depressed
• Sickness and disability come
with age
• Old age begins at 60
• They are set in their own
ways
Young People:
• Drug Addicts
• They always wear hoodies
• They are obese
• They don’t respect anything
• Addicted to social media
• They are lazy
• Don’t appropriately dress

14. Iconography- Western
• Cowboys
• Weapons
• Deserts, Mountains, River & Valleys
• Horses
• Tumble Weed
• Old Wooden Traditional Buildings
• Dusty Lonely Roads
• Saloons
• Jails and Sheriff Badges

15. Iconography- Sci-Fi
• Aliens
• Light Sabers
• Time Machine
• Space Ships
• Planets
• Battle Ships
• MECH Suits
• MKIIA
• Drones
• Pointy Ears

16. Iconography- Fantasy
• Fire Dragons
• Castles
• Unicorns
• Mermaids
• Humanoid

17. Narrative
Narrative Definition:
A product’s storyline
Linear Narrative Definition:
A storyline that is presented in the order; beginning, middle and end.
Linear Narrative Film Example:
Cinderella as it does not have any flashbacks and is a normal structured
movie.
Non-Linear Narrative Definition:
A storyline that jumps around the product’s timeline; out of order/sequence,
flashbacks, flash-forwards
Non-Linear Narrative Film Example:
The Social Network by David Fincher because it isn’t a normal structured
movie as it jumps back and forth.

18. Clip Analysis
The Darth Vader vs Kanan clip starts off with an intense sound whilst Darth
Vader walks in through the doors. This is to show how scary and powerful he
is. The music gets more intense and sharper throughput the fighting. The
dialogue is his friends protecting him by saying ‘Go, I’ll cover you!’ The props
they have used are the light sabers from the Star Wars movie. When Darth
Vader is trying to kill the Ezra with his own saber the camera moves up closely
up both of their faces to show their facial expressions or their movements.
They use extreme wide shot at the beginning to show Darth Vader walking
through the doors and to see the rest of the area. In this clip they have used a
master shot to show where the fighting will be held. When the two pillars
blow up, they use another wide shot to show the audience the pillars blowing
up and the character’s movements.