Working in the Social World: Complex
Adaptive Systems
                                  Rachel Happe
                        The Community Roundtable
                               @rhappe @TheCR
The World Is Changing
The Pace of Technology Is Accelerating




                      Source: http://www.time.com/time/interactive/0,31813,2048601,00.html
…and cheaper and more pervasive and
more overwhelming
…But Human Performance Is Not Improving




                 Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html
Humans Are Exposed




                     http://www.flickr.com/photos/jonnyfixedgear/51954864
A Perfect Storm of Change Is Rolling In

 Technology Currents                  Social Currents
 •  Social media                      •  Globalization
 •  Mobile                            •  Economic insecurity
 •  Cloud                             •  Political polarization
 •  Big data                          •  Demographic shifts
 •  Pace of technology                •  Environment Changes
                                      •  Anxiety/Retrenchment




                         http://www.flickr.com/photos/boobook48/4121533766/sizes/z/in/photostream
Complex Adaptive Systems




                  http://www.flickr.com/photos/stylegoddess/434337730/
Independent Agents
Boundaries
             http://www.flickr.com/photos/86297125@N00/3985183893/in/set-72157622400913521
Catalysts
Hierarchical Groups of Agents
Compounding Feedback Loops
                 http://www.flickr.com/photos/8884133@N02/6846734328/
Hidden Levers
Non-Linear Performance
Tension: Agent Vs. System Optimization
Tension: Stability Vs. Resilience
Succeedin
  g in A
Complex
  World
Finnish Schools: A Systems Approach

                   •  Goal: Equal access to quality
                      education
                   •  Simplify requirements & governance
                   •  Push decision-making and
                      responsibility to individual agents
                      (teachers)
                   •  Focus on vetting new agents in the
                      system (inputs) rather than
                      measuring/fixing outputs
                   •  Results: Finland ranks 2nd in the
                      world in performance and pays 33%
                      less than the U.S. per pupil
W.L.Gore: Democratizing Innovation
                    •    Goal: Our products are designed to be
                         the highest quality in their class and
                         revolutionary in their effect.
                    •    Simple governance: no
                         traditional organizational charts, no
                         chains of command, nor predetermined
                         channels of communication.
                    •    Push decision-making and responsibility
                         to individual agents (associates)
                    •    Focus on vetting new agents in the
                         system rather than measuring/fixing
                         outputs
                    •    Results: $3B in annual sales
Community Maturity Model TM
1.  Simplify the core
Strategy   2.  Build platforms
           3.  Stop competing
1.  Simplify 
2.  Trust
          Leadership
3.  Cede control
1.  More effective
              barriers to entry

Culture   2.  Push decision-
              making to the edges
          3.  Systems that assume
              competence
1.  Facilitate
    performance
      [Community]
2.  Model behavior
   Management
3.  Translate
1.  Create scaffolding
  Content/    2.  Ride waves
Programming   3.  Enable advocacy
1.  Simplify
2.  Enable agency
    Policies &
3.  Decentralize
    Governance
1.  Develop platforms
        2.  Provide tiered
Tools       information
            architectures
        3.  Build for agility
1.  Understand obliquity
2.  Measure system
    inputs
                             Metrics &
3.  Don’t measure           Measurement
    system outputs/
    results in isolation
About The Community Roundtable

Mission:	
  Advance	
  the	
  Business	
  of	
  Community	
                     Services	
  
1.  Champion:	
  Advocate	
  for	
  the	
  needs	
  of	
  community	
              •    TheCR	
  Network	
  
    business	
  owners	
  and	
  teams	
                                           •    TheCR	
  Focus	
  
2.  Educate:	
  Provide	
  training	
  soluGons	
  to	
  community	
  &	
          •    TheCR	
  Advisory	
  
    social	
  business	
  leaders	
                                                •    TheCR	
  Research	
  
3.  Curate:	
  Aggregate,	
  document,	
  and	
  share	
  community	
              •    Community	
  Management	
  
    management	
  best	
  pracGces	
                                                    Training	
  


Member	
  OrganizaGons	
  &	
  Clients	
                                        Leadership	
  Team	
  

                                                                                             Rachel	
  Happe	
  
                                                                                             Principal	
  and	
  Co-­‐Founder	
  
                                                                                             @rhappe	
  

                                                                                             Jim	
  Storer	
  
                                                                                             Principal	
  and	
  Co-­‐Founder	
  
                                                                                             @jimstorer	
  


                                                                              www.community-roundtable.com
TheCR’s Solutions
   We develop client competencies through training, professional
                            
   development and research


         Start                             Build                            Grow
       TheCR Training
                  TheCR Training
                TheCR Training
        • Community Lead
                • Community Team
              • Stakeholders

       TheCR Network
                   TheCR Network
                 TheCR Network
       •  Community Lead
               •  Community Team
              •  Community Team
Stage                           Stage                            Stage                       Stage
  1   Research
                   2     Research
                  3   Research
               4
       •  TheCR Focus for               •  TheCR Focus for              •  TheCR Focus for
          Executive Sponsors
              Executive Sponsors
             Executive Sponsors
                                        •  TheCR Focus for              •  TheCR Focus for
       TheCR Advisory
                     Stakeholders
                   Stakeholders
       •  Executive Education
                                        TheCR Advisory
                TheCR Advisory
                                        •  Stakeholder                 •  Stakeholder
                                           Education
                     Education
                                        •  Workshop
                   •  Workshop


                                                             www.community-roundtable.com
TheCR’s Services
Our services are designed to educate different audiences at different
                                      
stages of the social business journey


     TheCR Network                               Training
      A membership-based network of               On demand and in person training
      community, social media and social          modules for a variety of community
      business leaders which provides:
                                                  roles:
         •  Peer and expert interaction
         •  Report library of peer practices
                                                     •  Specialist/Moderator
         •  Tools and templates
                     •  Community Manager
         •  Professional concierge services
         •  Social or Community
                                                        Strategist


     TheCR Focus                                 TheCR Advisory
      A monthly report subscription               Industry experts that deliver
      providing insights gleaned from             customized solutions in the following
      practitioners and for:
                     ways:
         •  Executive sponsors
                      •  Keynotes
         •  Operational stakeholders
                •  Workshops
         •  Advocates and part-time                  •  Retained Advisory
            community managers
TheCR Thought Leadership
Our research platforms 
educate the market, inform our services, and
enable partner services


       State	
  of	
  Community	
                                      The	
  Social	
  Execu6ve	
  
       Management	
  
                                                                        TSE	
  looks	
  at	
  execu6ve	
  
       The	
  SOCM	
  provides	
                                        adop6on	
  and	
  the	
  
       insight	
  on	
  community	
       TheCR’s research portfolio    linkage	
  between	
  
       programs	
  and	
  prac6ces,	
                                   business	
  strategy	
  and	
  
       learned	
  from	
  leading	
        is designed to provide a
                                                                        the	
  use	
  of	
  social	
  
       prac66oners.	
  	
                   comprehensive view of       technologies.	
  
                                          how leading organizations
                                           are succeeding in social
                                                   business.
          Career	
  Path	
  of	
  the	
  
      Community	
  Maturity	
  
      ModelTM	
                                                        Community	
  
                                                                       Professional	
  
       By	
  capturing	
  the	
                                          This	
  research	
  looks	
  at	
  
       maturity	
  of	
  different	
                                      compensa6on,	
  roles	
  
       organiza6ons,	
  we	
  help	
                                     and	
  experience	
  of	
  
       the	
  market	
  mature	
                                         community	
  
       more	
  quickly.	
                                                professionals.	
  



                                                                www.community-roundtable.com

Working in the Social World: Complex Adaptive Systems

  • 1.
    Working in theSocial World: Complex Adaptive Systems Rachel Happe The Community Roundtable @rhappe @TheCR
  • 2.
    The World IsChanging
  • 6.
    The Pace ofTechnology Is Accelerating Source: http://www.time.com/time/interactive/0,31813,2048601,00.html
  • 7.
    …and cheaper andmore pervasive and more overwhelming
  • 8.
    …But Human PerformanceIs Not Improving Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html
  • 9.
    Humans Are Exposed http://www.flickr.com/photos/jonnyfixedgear/51954864
  • 10.
    A Perfect Stormof Change Is Rolling In Technology Currents Social Currents •  Social media •  Globalization •  Mobile •  Economic insecurity •  Cloud •  Political polarization •  Big data •  Demographic shifts •  Pace of technology •  Environment Changes •  Anxiety/Retrenchment http://www.flickr.com/photos/boobook48/4121533766/sizes/z/in/photostream
  • 12.
    Complex Adaptive Systems http://www.flickr.com/photos/stylegoddess/434337730/
  • 13.
  • 14.
    Boundaries http://www.flickr.com/photos/86297125@N00/3985183893/in/set-72157622400913521
  • 15.
  • 16.
  • 17.
    Compounding Feedback Loops http://www.flickr.com/photos/8884133@N02/6846734328/
  • 18.
  • 19.
  • 20.
    Tension: Agent Vs.System Optimization
  • 21.
  • 22.
    Succeedin gin A Complex World
  • 23.
    Finnish Schools: ASystems Approach •  Goal: Equal access to quality education •  Simplify requirements & governance •  Push decision-making and responsibility to individual agents (teachers) •  Focus on vetting new agents in the system (inputs) rather than measuring/fixing outputs •  Results: Finland ranks 2nd in the world in performance and pays 33% less than the U.S. per pupil
  • 24.
    W.L.Gore: Democratizing Innovation •  Goal: Our products are designed to be the highest quality in their class and revolutionary in their effect. •  Simple governance: no traditional organizational charts, no chains of command, nor predetermined channels of communication. •  Push decision-making and responsibility to individual agents (associates) •  Focus on vetting new agents in the system rather than measuring/fixing outputs •  Results: $3B in annual sales
  • 25.
  • 26.
    1.  Simplify thecore Strategy 2.  Build platforms 3.  Stop competing
  • 27.
    1.  Simplify 2. Trust Leadership 3.  Cede control
  • 28.
    1.  More effective barriers to entry Culture 2.  Push decision- making to the edges 3.  Systems that assume competence
  • 29.
    1.  Facilitate performance [Community] 2.  Model behavior Management 3.  Translate
  • 30.
    1.  Create scaffolding Content/ 2.  Ride waves Programming 3.  Enable advocacy
  • 31.
    1.  Simplify 2.  Enableagency Policies & 3.  Decentralize Governance
  • 32.
    1.  Develop platforms 2.  Provide tiered Tools information architectures 3.  Build for agility
  • 33.
    1.  Understand obliquity 2. Measure system inputs Metrics & 3.  Don’t measure Measurement system outputs/ results in isolation
  • 34.
    About The CommunityRoundtable Mission:  Advance  the  Business  of  Community   Services   1.  Champion:  Advocate  for  the  needs  of  community   •  TheCR  Network   business  owners  and  teams   •  TheCR  Focus   2.  Educate:  Provide  training  soluGons  to  community  &   •  TheCR  Advisory   social  business  leaders   •  TheCR  Research   3.  Curate:  Aggregate,  document,  and  share  community   •  Community  Management   management  best  pracGces   Training   Member  OrganizaGons  &  Clients   Leadership  Team   Rachel  Happe   Principal  and  Co-­‐Founder   @rhappe   Jim  Storer   Principal  and  Co-­‐Founder   @jimstorer   www.community-roundtable.com
  • 35.
    TheCR’s Solutions We develop client competencies through training, professional development and research Start Build Grow TheCR Training TheCR Training TheCR Training • Community Lead • Community Team • Stakeholders TheCR Network TheCR Network TheCR Network •  Community Lead •  Community Team •  Community Team Stage Stage Stage Stage 1 Research 2 Research 3 Research 4 •  TheCR Focus for •  TheCR Focus for •  TheCR Focus for Executive Sponsors Executive Sponsors Executive Sponsors •  TheCR Focus for •  TheCR Focus for TheCR Advisory Stakeholders Stakeholders •  Executive Education TheCR Advisory TheCR Advisory •  Stakeholder •  Stakeholder Education Education •  Workshop •  Workshop www.community-roundtable.com
  • 36.
    TheCR’s Services Our servicesare designed to educate different audiences at different stages of the social business journey TheCR Network Training A membership-based network of On demand and in person training community, social media and social modules for a variety of community business leaders which provides: roles: •  Peer and expert interaction •  Report library of peer practices •  Specialist/Moderator •  Tools and templates •  Community Manager •  Professional concierge services •  Social or Community Strategist TheCR Focus TheCR Advisory A monthly report subscription Industry experts that deliver providing insights gleaned from customized solutions in the following practitioners and for: ways: •  Executive sponsors •  Keynotes •  Operational stakeholders •  Workshops •  Advocates and part-time •  Retained Advisory community managers
  • 37.
    TheCR Thought Leadership Ourresearch platforms educate the market, inform our services, and enable partner services State  of  Community   The  Social  Execu6ve   Management   TSE  looks  at  execu6ve   The  SOCM  provides   adop6on  and  the   insight  on  community   TheCR’s research portfolio linkage  between   programs  and  prac6ces,   business  strategy  and   learned  from  leading   is designed to provide a the  use  of  social   prac66oners.     comprehensive view of technologies.   how leading organizations are succeeding in social business. Career  Path  of  the   Community  Maturity   ModelTM   Community   Professional   By  capturing  the   This  research  looks  at   maturity  of  different   compensa6on,  roles   organiza6ons,  we  help   and  experience  of   the  market  mature   community   more  quickly.   professionals.   www.community-roundtable.com