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10 17-11 networks 101 geo conference
- 1. Networks 101 A crash course October 17, 2011 Creative Commons attribution share alike 3.0 imported license
- 2. What’s a social network? A collection of people connected by relationships Creative Commons attribution share alike 3.0 imported license
- 3. We care about social networks that scale social impact. Creative Commons attribution share alike 3.0 imported license
- 4. They come in many different forms Creative Commons attribution share alike 3.0 imported license
- 5. So what makes networks work? Creative Commons attribution share alike 3.0 imported license
- 6. The “secret sauce” according to the crowd Creative Commons attribution share alike 3.0 imported license
- 7. How can networks help scale impact? Traditional Network Challenge Approach Approach Build Administer Weave community assets social services social ties Develop better designs Gather input from Access new & diverse & inform decisions people you know perspectives Spread Disseminate Openly share/build what works white papers knowledge Mobilize Organize tightly coordinated Catalyze widespread action campaigns action and ownership Overcome Bring players and programs Coordinate diverse fragmentation under a single umbrella resources and action Creative Commons attribution share alike 3.0 imported license
- 8. It requires a networks mindset Creative Commons attribution share alike 3.0 imported license
- 9. Traditional Mindset Network Mindset Firmly controlled & planned Loosely controlled & emergent Strengthening Weaving connections & building individual efforts network-wide capacity Procuring deliverables Stimulating activity (e.g., programs) (e.g., platforms) Effectiveness linked to concrete Effectiveness linked to intangibles outputs (trusting relationships, info flows) Proprietary information & learning Public/open information & learning Decision making concentrated in Decision-making one organization decentralized Ownership by single, Ownership and expertise “expert” actor distributed across multiple actors Creative Commons attribution share alike 3.0 imported license
- 10. Shifting our worldview from… to… The Flying Machine. 1902Encyclopedia.com Creative Commons attribution share alike 3.0 imported license
- 11. It’s easier said than done Creative Commons attribution share alike 3.0 imported license
- 12. There are challenges • It’s hard to “see” the whole system. How to know what’s needed/what’s working? • It’s time-consuming work. What role(s) should funders play? • There are lots of players involved. Where does accountability lie? • It requires spreading control & leadership. What if results are different than original intentions? Creative Commons attribution share alike 3.0 imported license
- 13. Yet, there IS an emerging practice KNIT KNOW THE NETWORK THE NETWORK Connect & engage stakeholders Map the issue, stakeholders, Nurture network stewards / leaders existing connections Define & create different entry points to the network, reflecting a range of interests TRANSITION THE ORGANIZE THE NETWORK NETWORK Evaluate network effectiveness Begin to work together; pilot & impact strategies If transforming: define/redefine If needed, establish shared network value propositions structures & procedures (e.g., If transitioning: distribute re- norms of engagement) usable assets (including Develop systems for GROW THE NETWORK ongoing learning & knowledge) Grow & diversity network participation adaptation Build enduring trust & connectivity Decentralize network functions Spread, deepen, diversify network strategies Adapted from the work of iScale and June Holley & Valdis Krebs Creative Commons attribution share alike 3.0 imported license
- 14. What questions do you want to address over the next 2 days? Creative Commons attribution share alike 3.0 imported license
- 15. ““Networks are everywhere. We just need an eye for seeing them.” – ALBERT-LÁSZLÓ BARABÁSI Creative Commons attribution share alike 3.0 imported license
- 16. Networks 101 A crash course THANK YOU! Kathy Reich (kreich@packard.org) Diana Scearce (Diana_Scearce@monitor.com) Creative Commons attribution share alike 3.0 imported license
Editor's Notes
- KathyAs you can see – networks come in all shapes and sizesAND, there are some clear commonalities among social change networksHere’s an aggregate response from 70 people who answered the question “what’s the secret sauce of social networks for social change” (thanks to Beth Kanter who initiated this line of questioning at a Network of Network Funders gathering last spring and then Deborah Meehan of the LLC who began a snow ball of responses by posing the question to her networks)There’s a lot about the connections - the secret sauce is in the relationships … integrity.. trust… commitmentInteresting to note that OPENNESS (inviting others into your work) and TRANSPARENCY (sharing what you’re doing) are right at the center – and these can be tough things for funders to do when you’re trying to manage expectations and maintain control.What would you add or underscore? What three ingredients do you think are the secret sauce for networks?
- KathyWe’ve talked about what social change networks are and what they typically look like. But, what can they help you achieve?Here are 5 reasons and ways we’ve noticed that funders are tapping into networks for positive social benefits:Most efforts to activate networks are resulting in multiple of these benefits. And, in the end, all of these are about pathways to acting bigger and scaling impact…. So you want to overcome fragmentation – as in the case of Barr Foundation’s afterschool sports program. A traditional approach would be to bring players and programs under a single umbrellaand a network approach would be to coordinate diverse resources and action.The point here is not to get rid of the traditional approach – but rather to challenge ourselves to expand our social change toolkit and experiment with integrating network approaches.Of course, networks and network approaches aren’t new. But, the opportunities to scale impact through network centric strategies are expanding significantly with the advent of new social media tools and advances in knowledge about complex systems.So, for example, you want to spread knowledge of what works…. A well established way to do this would be to write and disseminate a white paper. That’s still a handy thing to do… and, like the OE team at Packard has done, we can also use platforms like wikis and Twitter to openly share and spread what we’re learning.How are you – or might you – use networks and network approaches to scale impact in your work? Are you facing any of these challenges? Are there opportunities for you to add network approaches to your repertoire of strategies for social change?
- Diana
- “Networks are everywhere, you just need an eye for seeing them”