My Blue Community is a national health and wellness community for Blue Cross Blue Shield members - healthcare meets Facebook type social networking site.
This presentation was for the 9th World Health Care Congress in Washington DC, April 16 -18, 2012.
Applying social physics to harness the power of Patient Opinion leadersmarketinghealth
This presentation was made at Click Asia Summit: www.clickasiasummit.com
Theme: Applying social physics to understand patient internet crowd behavior.
Tracing POL evolution and tapping opportunity to market healthcare brands.
Need more clients for your home care or hospice agency? Sign up for our Care-n-Share Beta test and be the first to market this unique client building tool that helps families facing senior care or healthcare challenges.
Applying social physics to harness the power of Patient Opinion leadersmarketinghealth
This presentation was made at Click Asia Summit: www.clickasiasummit.com
Theme: Applying social physics to understand patient internet crowd behavior.
Tracing POL evolution and tapping opportunity to market healthcare brands.
Need more clients for your home care or hospice agency? Sign up for our Care-n-Share Beta test and be the first to market this unique client building tool that helps families facing senior care or healthcare challenges.
Report of Redbridge DPULO workshop, August 2010Rich Watts
Over the last 18 months, a group of organisations and Redbridge Council have worked together to establish a Disabled People's User-Led Organisation (DPULO) in the area. This report summarises a workshop where everyone came together to discuss establishing the DPULO.
This presentation by Jim Barborak was delivered at the 'Concessioning tourism opportunities in conservation areas and maximising rural development' workshop, held in Maputo between 19-22 March 2012 (Day 2, Session 5, Financing tourism concessions)
This presentation is from a workshop conducted for nonprofit leaders in northwest Arkansas on March 14, 2013.
Feel free to use it to assist your organization, but please do not share it or post it anywhere else on the Internet without the owner's permission.
Facilitator Guide for Community-based Health and First Aid-Vol1Ochir Consulting Ltd
The goal of community-based health and first aid (CBHFA) is the creation of a healthy community. Growing a healthy community is a lifelong process, one that requires persistence and constant nurturing. Therefore, the CBHFA commitment is a long-term engagement.
CBHFA is an integrated community-based approach in which Red Cross Red Crescent volunteers work with their communities in disease prevention, health promotion, first aid and disaster preparedness and response. With this integrated approach, different aspects of vulnerability are identified and addressed. The community is at the centre of the process.
This Facilitator Guide is written for CBHFA in action facilitators. It is a resource to assist you in preparing CBHFA in action volunteers for the important work they will perform in their own communities.
Case Study: Tapping the Power of Patient Advocacy
Presented by: Gregg Fisher, Managing Director, LBi Health & Matt Britton, CEO, MRY
Gregg and Matt will demonstrate how to use social media techniques and technology to develop patient influencers into brand advocates. They will provide a useful ‘how to’ framework and share case examples from within and beyond Health care.
www.bdionline.com
Facilitator Guide for Community-based Health and First Aid-Vol2Ochir Consulting Ltd
The goal of community-based health and first aid (CBHFA) is the creation of a healthy community. Growing a healthy community is a lifelong process, one that requires persistence and constant nurturing. Therefore, the CBHFA commitment is a long-term engagement.
CBHFA is an integrated community-based approach in which Red Cross Red Crescent volunteers work with their communities in disease prevention, health promotion, first aid and disaster preparedness and response. With this integrated approach, different aspects of vulnerability are identified and addressed. The community is at the centre of the process.
This Facilitator Guide is written for CBHFA in action facilitators. It is a resource to assist you in preparing CBHFA in action volunteers for the important work they will perform in their own communities.
"Most presentation workshops focus on building better slides. That’s an important part of the process, but what about how to structure your presentation, and ensure whatever result you’re trying to achieve? How can you more effectively build the content of a presentation to do what every presentation is really trying to achieve… moving a group of people from Point A, to Point B?
Here's a structured, logical approach to developing presentations that get RESULTS, featuring entrepreneur, brand guru and PowerPoint Jedi Mike Troiano."
Communities can be powerful tools for product teams in driving innovation. This presentation covered the drivers of community approaches as well as specific examples of how communities worked in product development. Presented to the BPMA
The Future is already here and evenly distributed among the global members of the Change Agents Worldwide (CAWW) network. This half-day workshop shared their secrets: how they work, their values, how they adopt/adapt/exapt new ways of working with their global team. A team of Change Agents discuss leading organizational concepts such as: new models for organizational design, the power of self-organization, social and organizational network analysis, and more. They discussed the cornerstone of what makes their networked organization work: transparency, trust, authenticity, and a culture of sharing and cooperation. The CAWW network exemplifies how social and operational integration yields iterative improvements in responding to customers, working collaboratively with partners, and creating value in the marketplace. The workshop also covered what supports their work: SWARMS, Pods, Cookie Jars, Green Rooms, and other new processes based on agile and self-organizing principles.
In its third annual report The Community Roundtable examines the continued evolution of the social business industry and analyzes best practices and lessons learned from industry leaders and practitioners. Based on insights gleaned from over 100 roundtable calls with members of TheCR Network, a membership-based peer network of community professionals, the 60+ page comprehensive report highlights artifacts, patterns and initiatives likely to occur as organizations evolve and mature their social business competency.
The promise of social media has not been realized. Social media is no longer a place of deep engagement, it's optimized to share content – increasingly paid content. No longer can brands – big & small, use their social efforts to meaningfully connect & converse with their audience. Social media is increasingly social advertising – and risks chasing away the very audience with whom you hope to connect. What’s the alternative? Creating communities where your audience can easily interact & you determine the rules of engagement. Communities are the all mighty duct tape – connecting individuals, building new relationships & strengthening existing ones.
In this session Rachel shared:
- The difference in engagement & results between social media & community approaches
- Ways to shift your engagement from light exchanges around content to deep exchanges reflecting your brand promise
-Frameworks & strategies to engage your customers & prospects to increase your brand presence & sentiment
Enterprise 2.0 Summit 2013 presentation on Work Ethos and Purpose, as what comes next, after Expertise, and Collaboration. We need the systems to help organizations understand each person's purpose, if we really want to engage employees and gain productivity
Ellis Jones - Tri-State Conference 2013 - Communicating ReformEllis Jones
Leading Age Services Australia (LASA) – Victoria, NSW-ACT and South Australia hosted the 22nd Annual Tri-State Conference & Exhibition in Albury on Sunday 24 – Tuesday 26 February. The conference's theme was 'Aged care: Reform or Revolution?'.
Speakers were invited to explore areas of critical importance to the aged care industry such as the effects of the Federal Government’s 2012 Living Longer. Living Better aged care reform package, changes to the ACFI, the Workforce Compact, governance of the Australian Charities and Not-for-Profits Commission Taskforce and the results of the National Institute for Labour Studies (NILS) Census.
As principal of an agency with a specialised aged care marketing practice, Rhod Ellis-Jones was asked to speak on what marketers need to know post aged care reform and touched on:
- how aged care is set to change with reform - particularly consumer directed care (CDC) - and what that means for community engagement and marketing
- the expectations of Baby Boomers in terms of information, control over health planning and lifestyle
- research as an opportunity to engage with referrer networks
- strategies for market differentiation
- cost effective tactics to make community engagement the only marketing a provider needs
This is his presentation.
Report of Redbridge DPULO workshop, August 2010Rich Watts
Over the last 18 months, a group of organisations and Redbridge Council have worked together to establish a Disabled People's User-Led Organisation (DPULO) in the area. This report summarises a workshop where everyone came together to discuss establishing the DPULO.
This presentation by Jim Barborak was delivered at the 'Concessioning tourism opportunities in conservation areas and maximising rural development' workshop, held in Maputo between 19-22 March 2012 (Day 2, Session 5, Financing tourism concessions)
This presentation is from a workshop conducted for nonprofit leaders in northwest Arkansas on March 14, 2013.
Feel free to use it to assist your organization, but please do not share it or post it anywhere else on the Internet without the owner's permission.
Facilitator Guide for Community-based Health and First Aid-Vol1Ochir Consulting Ltd
The goal of community-based health and first aid (CBHFA) is the creation of a healthy community. Growing a healthy community is a lifelong process, one that requires persistence and constant nurturing. Therefore, the CBHFA commitment is a long-term engagement.
CBHFA is an integrated community-based approach in which Red Cross Red Crescent volunteers work with their communities in disease prevention, health promotion, first aid and disaster preparedness and response. With this integrated approach, different aspects of vulnerability are identified and addressed. The community is at the centre of the process.
This Facilitator Guide is written for CBHFA in action facilitators. It is a resource to assist you in preparing CBHFA in action volunteers for the important work they will perform in their own communities.
Case Study: Tapping the Power of Patient Advocacy
Presented by: Gregg Fisher, Managing Director, LBi Health & Matt Britton, CEO, MRY
Gregg and Matt will demonstrate how to use social media techniques and technology to develop patient influencers into brand advocates. They will provide a useful ‘how to’ framework and share case examples from within and beyond Health care.
www.bdionline.com
Facilitator Guide for Community-based Health and First Aid-Vol2Ochir Consulting Ltd
The goal of community-based health and first aid (CBHFA) is the creation of a healthy community. Growing a healthy community is a lifelong process, one that requires persistence and constant nurturing. Therefore, the CBHFA commitment is a long-term engagement.
CBHFA is an integrated community-based approach in which Red Cross Red Crescent volunteers work with their communities in disease prevention, health promotion, first aid and disaster preparedness and response. With this integrated approach, different aspects of vulnerability are identified and addressed. The community is at the centre of the process.
This Facilitator Guide is written for CBHFA in action facilitators. It is a resource to assist you in preparing CBHFA in action volunteers for the important work they will perform in their own communities.
"Most presentation workshops focus on building better slides. That’s an important part of the process, but what about how to structure your presentation, and ensure whatever result you’re trying to achieve? How can you more effectively build the content of a presentation to do what every presentation is really trying to achieve… moving a group of people from Point A, to Point B?
Here's a structured, logical approach to developing presentations that get RESULTS, featuring entrepreneur, brand guru and PowerPoint Jedi Mike Troiano."
Communities can be powerful tools for product teams in driving innovation. This presentation covered the drivers of community approaches as well as specific examples of how communities worked in product development. Presented to the BPMA
The Future is already here and evenly distributed among the global members of the Change Agents Worldwide (CAWW) network. This half-day workshop shared their secrets: how they work, their values, how they adopt/adapt/exapt new ways of working with their global team. A team of Change Agents discuss leading organizational concepts such as: new models for organizational design, the power of self-organization, social and organizational network analysis, and more. They discussed the cornerstone of what makes their networked organization work: transparency, trust, authenticity, and a culture of sharing and cooperation. The CAWW network exemplifies how social and operational integration yields iterative improvements in responding to customers, working collaboratively with partners, and creating value in the marketplace. The workshop also covered what supports their work: SWARMS, Pods, Cookie Jars, Green Rooms, and other new processes based on agile and self-organizing principles.
In its third annual report The Community Roundtable examines the continued evolution of the social business industry and analyzes best practices and lessons learned from industry leaders and practitioners. Based on insights gleaned from over 100 roundtable calls with members of TheCR Network, a membership-based peer network of community professionals, the 60+ page comprehensive report highlights artifacts, patterns and initiatives likely to occur as organizations evolve and mature their social business competency.
The promise of social media has not been realized. Social media is no longer a place of deep engagement, it's optimized to share content – increasingly paid content. No longer can brands – big & small, use their social efforts to meaningfully connect & converse with their audience. Social media is increasingly social advertising – and risks chasing away the very audience with whom you hope to connect. What’s the alternative? Creating communities where your audience can easily interact & you determine the rules of engagement. Communities are the all mighty duct tape – connecting individuals, building new relationships & strengthening existing ones.
In this session Rachel shared:
- The difference in engagement & results between social media & community approaches
- Ways to shift your engagement from light exchanges around content to deep exchanges reflecting your brand promise
-Frameworks & strategies to engage your customers & prospects to increase your brand presence & sentiment
Enterprise 2.0 Summit 2013 presentation on Work Ethos and Purpose, as what comes next, after Expertise, and Collaboration. We need the systems to help organizations understand each person's purpose, if we really want to engage employees and gain productivity
Ellis Jones - Tri-State Conference 2013 - Communicating ReformEllis Jones
Leading Age Services Australia (LASA) – Victoria, NSW-ACT and South Australia hosted the 22nd Annual Tri-State Conference & Exhibition in Albury on Sunday 24 – Tuesday 26 February. The conference's theme was 'Aged care: Reform or Revolution?'.
Speakers were invited to explore areas of critical importance to the aged care industry such as the effects of the Federal Government’s 2012 Living Longer. Living Better aged care reform package, changes to the ACFI, the Workforce Compact, governance of the Australian Charities and Not-for-Profits Commission Taskforce and the results of the National Institute for Labour Studies (NILS) Census.
As principal of an agency with a specialised aged care marketing practice, Rhod Ellis-Jones was asked to speak on what marketers need to know post aged care reform and touched on:
- how aged care is set to change with reform - particularly consumer directed care (CDC) - and what that means for community engagement and marketing
- the expectations of Baby Boomers in terms of information, control over health planning and lifestyle
- research as an opportunity to engage with referrer networks
- strategies for market differentiation
- cost effective tactics to make community engagement the only marketing a provider needs
This is his presentation.
Carpool Health is building an integrated media organization that connects physicians and patients with each other, trusted content and recommended resources. We enable independent Communities of Practice to grow while taking advantage of extensive growing technology and other platforms and learning within their community and from others in the Carpool. Within 3 months, we have reached over 35 Million, and will be launching our social website within weeks.
Supporting slides from presentation on the future of the food system--with a look at emerging digital and social tools that may transform the food web. copyright 2011 William B Rosenzweig, Physic Ventures, LLC
This webinar, as part of the free monthly series from Friends for Youth, takes a look at several ways mentoring can serve as an effective intervention in youth substance abuse prevention efforts – directly because of the mentor’s impact and also through a program’s participation in collaborative activities with other prevention-focused entities. Looking at San Mateo County’s prevention efforts, where Friends for Youth is an ongoing partner, you’ll learn about effective primary prevention, the importance of collaborative efforts, and see examples of youth-led activities. Friends for Youth will share results from their ongoing mentee evaluation, specifically at how mentoring affects ATOD use and abuse, along with a working theory about why. This webinar will also feature an overview of several toolkits developed specifically as resources for mentors to guide conversations and we’ll hear about some of the strategies mentors can use when meeting with their mentees.
This special webinar features Sara Randazzo, Manager of Community Wellness Initiative from San Mateo’s Peninsula Conflict Resolution Center; Sarah Kremer, Program Director of Friends for Youth’s Mentoring Institute; and staff from The Governor’s Prevention Partnership in Connecticut, Catherine LeVasseur, Program Manager of our Statewide Wellness Initiative (Underage Drinking and Substance Abuse Prevention).
They might often be free, but they come with hidden costs – should you use social media tools to engage and fundraise? Learn how to plan, resource, and budget for social media campaigns. No, we won’t teach you how to tweet, but we will share strategies for social media success, and give you the essential tools for your organization’s own roadmap through the land of blogs, Facebook, Twitter, e-mail campaigns, and other social media. Find out how to integrate your offline marketing and communication priorities with an online audience, and hopefully, raise more money for your cause.
They might often be free, but they come with hidden costs – should you use social media tools to engage and fundraise? Learn how to plan, resource, and budget for social media campaigns. No, we won’t teach you how to tweet, but we will share strategies for social media success, and give you the essential tools for your organization’s own roadmap through the land of blogs, Facebook, Twitter, e-mail campaigns, and other social media. Find out how to integrate your offline marketing and communication priorities with an online audience, and hopefully, raise more money for your cause.
Over 100 digital wellness companies, experts and researchers across the globe will join together for the inaugural Digital Wellness Day via virtual gatherings in many locations – including San Francisco, New York City, Los Angeles, San Diego, New York, Dallas, Toronto, London, Italy, Ireland, India, the Netherlands and Argentina.
The mission of Digital Wellness Day is to empower individuals, communities, and organizations with research-based tools and strategies to flourish in a digital age. Conceived and led by the Digital Wellness Collective, the international event will empower individuals, organizations and communities with research-based tools and strategies to flourish and publicly share their ideas and experiences regarding achieving digital wellbeing.
2. About Regence
W Largest health insurer in
A Northwest
2.6 million lives covered
O I Manage $8.9 billion member
R D premiums annually
More than 850,000 registered
users on myRegence.com
U
T
MY BLUE COMMUNITY 2
3. Our Philosophy
Optimal Decision
Information
+ Options
+ Rewards
= Related to
Care
• ADVISE members on their healthcare decision
• Help members NAVIGATE the healthcare system
• REWARD them for taking an active role in their health journey
MY BLUE COMMUNITY 3
4. Consumer Engagement Framework
Prosumer
Value
Producer
Consumer
Cardholder Partner w/Me
Connect Me
Push & pull
Engage Me many:many
Know Me 1:1
Push
Organic 1:many Regence On the Go
Educated to find basic Regence in Your Mall
Regence Online
info
Community / Mobile
Transparency / Alerts
Content / Programs
Rewards / eMails
Claims / Benefits
Account / HRA
Time
2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2011/2012. . . . . . . . . . . . . . . . . . . . . 2016. . . .
MY BLUE COMMUNITY 4
6. Are We There Yet?
35% registration rate
12:58 minutes per visit
5.9 visits per year
13+ page views per visits
63,000+ community postings
67,000+ patient reviews
88,000 doctor searches per month
MY BLUE COMMUNITY 6
7. My Blue Community Consumer Engagement
• 2x as many visits to myRegence.com
• 3x as many Rewards incentive points
• 2x as likely to complete the General Health Assessment
• More likely to . . .
• Subscribe to our eNewsletter,
• Utilize the Treatment Cost Estimator and
• Start a Personal Health Record
• More frequent visits to . . .
• Rewards incentive program
• Online health and wellness programs
• Medical encyclopedia
MY BLUE COMMUNITY 7
8. So What Is My Blue Community?
• My Blue Community YouTube Channel
MY BLUE COMMUNITY 8
9. My Blue Community – A Blue National Social Network
19 million member reach
• BCBS of Louisiana
• BCBS of Massachusetts
• BCBS of Rhode Island
• The Regence Group
– Idaho
– Oregon
– Utah
– Washington
• HCSC
– Illinois
– Texas
– New Mexico
– Oklahoma!
MY BLUE COMMUNITY
9
11. Experts
Ask the Expert message boards are popular with members accounting for 20% of My Blue
Community traffic
• Ask the Nutritionist
• Ask the Chef
• Ask the Trainer
• Ask the Pharmacist
• Ask the HSA Expert
• Ask the Health Coach
• Ask the Nutritionist message board skyrocketed to #1 in views and posts in first 3 weeks
MY BLUE COMMUNITY
11
12. Health & Wellness Blog
Bloggers cover fitness, parenting and nutrition, three popular topics with Community members
• Most visited section of My Blue Community since it was introduced on May 8th, 2011
• Encourages conversation through commenting, rating and liking, and motivates users to come back to
the site to check for updates
MY BLUE COMMUNITY
12
13. Moderation
• Clear moderation policy instills trust
• Member posts published in real-time
instilling trust & immediate feedback
• Community is self-correcting
• Moderator reviews all postings within
1 business day
• Edited only if violates Conditions of
Use
• System activated profanity checker
MY BLUE COMMUNITY 13
15. Consistent Social ID Across Features
Patient Reviews
Community
MY BLUE COMMUNITY 15
16. Optimization and evolution
Feedback channels include:
• Plan advisory meetings
• My Blue Community feedback topic
• Member satisfaction survey
• 400+ member User Group
• Ambassadors
• Community Managers
• Usability testing
• Polls
MY BLUE COMMUNITY 16
17. Experience My Blue Community today!
• My Blue Community dedicated YouTube channel:
– Community tour
– Testimonials
– Expert profiles
• Explore My Blue Community with a guest pass:
– Go to myRegence.com and use guest pass code: COMMUNITY
MY BLUE COMMUNITY 17