PowerPoint Presentation

4. The elements of product, price, place,
and promotion are referred to as
marketing mix.

6. Different types of products a firm
manufactures and markets is called a
product mix.

8.  The decision relating to pricing of a
product or service are called price mix.
 In pricing a new product, two strategies –
skimming price policy and penetrating
price policy.

10. Marketing effort undertaken to make the
product available at the right time in the
right place is place mix.

12. Promotion mix involves decision about
advertising, personal selling and other
sales promotion techniques.