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Assignment ofmarketing
 Govt college of Gujranwala
 Name saith Adil
 Roll no. (06)
 Class BS (COMMERCE)
 5TH SEMESTER
 DATE 20-01-2018
Market mix
Market mix
Market mix is the combination of
product ,where and when it is
distributed ,how it is promoted,and
its price.
Some of the chanlenges facing
marketing managers in developing a
marketing mix are:
product
price
Distribution
Promotion
product
Strategies are needed for
deciding what products to
introduce ,managing existing
products over time ,and
dropping products that are no
longer viable.
price
Setting the base price for a product
is a marketing decision.Other
necessary strategies pertain to
changing price ,pricing related items
within a product line,terms of sale
,and possible discouns.
Distribution
Here strategies by which ownership
of products is transferred from
producer to consumer and,in many
cases ,the means by which goods are
moved from where they are
produced to where they are
purchased by the final cudtomer.
Promotion
Strategies are needed combine
individual methods such as
advertising ,personal selling ,and
sale promotion into an integrated
communications campaign.
Market
Mix
product
Price
Distribution
Promotion
Four p's of marketing
Four p's of marketing

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Four p's of marketing

  • 1. Assignment ofmarketing  Govt college of Gujranwala  Name saith Adil  Roll no. (06)  Class BS (COMMERCE)  5TH SEMESTER  DATE 20-01-2018
  • 3. Market mix Market mix is the combination of product ,where and when it is distributed ,how it is promoted,and its price. Some of the chanlenges facing marketing managers in developing a marketing mix are: product price Distribution Promotion
  • 4. product Strategies are needed for deciding what products to introduce ,managing existing products over time ,and dropping products that are no longer viable.
  • 5. price Setting the base price for a product is a marketing decision.Other necessary strategies pertain to changing price ,pricing related items within a product line,terms of sale ,and possible discouns.
  • 6. Distribution Here strategies by which ownership of products is transferred from producer to consumer and,in many cases ,the means by which goods are moved from where they are produced to where they are purchased by the final cudtomer.
  • 7. Promotion Strategies are needed combine individual methods such as advertising ,personal selling ,and sale promotion into an integrated communications campaign. Market Mix product Price Distribution Promotion