3. Market mix
Market mix is the combination of
product ,where and when it is
distributed ,how it is promoted,and
its price.
Some of the chanlenges facing
marketing managers in developing a
marketing mix are:
product
price
Distribution
Promotion
4. product
Strategies are needed for
deciding what products to
introduce ,managing existing
products over time ,and
dropping products that are no
longer viable.
5. price
Setting the base price for a product
is a marketing decision.Other
necessary strategies pertain to
changing price ,pricing related items
within a product line,terms of sale
,and possible discouns.
6. Distribution
Here strategies by which ownership
of products is transferred from
producer to consumer and,in many
cases ,the means by which goods are
moved from where they are
produced to where they are
purchased by the final cudtomer.
7. Promotion
Strategies are needed combine
individual methods such as
advertising ,personal selling ,and
sale promotion into an integrated
communications campaign.
Market
Mix
product
Price
Distribution
Promotion