students marketing notes for marketing activities.

1. MARKETING

2. What is Marketing?
Marketing is the methodology of
communicating the value of a
product or service to customers,
for the purpose of selling that
product or service.

3. Marketing Activities
 Market research
 Pricing
 Packaging
 Branding
 Sales promotion
 Advertising
 Distribution

4. Market Research
Market research is any organized
effort to gather information
about target markets or customers. It
is a very important component
of business strategy. Market research
is a key factor to maintain
competitiveness over competitors.

5. Pricing
Pricing is the process of determining
what a company will receive in
exchange for its product or service.
Pricing factors are manufacturing
cost, market place, competition,
market condition, brand, and quality
of product.

6. Packaging
Packaging is the technology of
enclosing or protecting products for
distribution, storage, sale, and use.
Packaging also refers to the process
of design, evaluation, and
production of package.

7. Branding
Branding is the process involved in
creating a unique name
and image for a product in
the consumers' mind, mainly
through advertising campaigns with
a consistent theme.

8. Sales Promotion
Sales promotion is a promotional
marketing technique designed
to create sales for a product
over a defined period of time.

9. Advertising
Advertising in business is a form
of marketing communication us
ed to encourage, persuade, or
manipulate an audience
(viewers, readers or listeners;
sometimes a specific group) to
buy goods or services.

10. Distribution
Distribution is the process of
making a product or service
available for use or consumption
by a consumer or business user,
using direct means, or using
indirect means with
intermediaries.