SlideShare a Scribd company logo
 The
Marketing
Mix
What is the
Marketing Mix?
 Marketing creates value by
incorporating four controllable sets of
decisions or activities.
 These interrelated decisions are used
by a business to react to its target
market wants.
 These are known as the four Ps or
marketing mix:
1. Product
2. Price
3. Place
4. Promotion
What the
Marketing
Mix looks
like
Product – Creating Value
 Product is the first of the four Ps
 The products purpose is to
create value with a selection of
goods and services that meet
consumer needs
1. Goods – Are physical items
2. Services – Benefits the
consumer receives by
machines or people
Price – Capturing Value
 Price is the second of the four Ps
 Goods and services have a price,
a cost is associated with a buyer
giving up time, money, or other
form of excepted payment in
exchange for goods or services.
 The price of a product must be
established by the marketer. The
price must fall in line with the
buyer's determination of value.
Place – Delivering Value
 Place is the third of the four Ps
 Place references how a product
gets to the intended consumer
when they need it.
 Included in place is supply chain
management
1. Supply Chain Management – Is the
approach and technique used to
efficiently integrate manufactures,
stores, warehouses, suppliers, and
other businesses in the production of
merchandise and distribution of
products, meeting the quantity
requirements and time requests
consumer's desire.
Promotion – Communicating Value
 Promotion is the fourth of the
four Ps
 Promotion is the communication
to the consumers reminding
them of the value and
satisfaction they will receive
with a product or service.
 This communication can provide
specific details about a product,
enhancing its appeal or value.
Marketing Mix
Summary
 The four Ps or marketing mix strategy
is used when goods or services are
entering the market.
 Supply chain management is a critical
component that ensures products are
available when the consumer wants
them.
 Product price evaluation is important
to satisfy the customer while allowing
the seller to receive a reasonable
profit.
Bibliography –
Works Cited
 Grewal, Dhruv, and Michael Levy.
SmartBook 2.0,
learning.mheducation.com/static/awd
/index.html?_t=1613917122722#/.
 Learning, Lumen. “Introduction to
Business.” Marketing Mix Introduction
| Introduction to Business,
courses.lumenlearning.com/suny-hccc-
introbusiness/chapter/marketing-mix-
introduction/.
 Dimova, Plamina. “Do You Remember
The Marketing Mix?” Klood,
www.klood.com/blog/inbound/do-you-
remember-the-marketing-mix.

More Related Content

What's hot

Marketing management mba ppt
Marketing management mba pptMarketing management mba ppt
Marketing management mba ppt
Babasab Patil
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
PRAVEEN SHARMA
 
The 4 p's of marketing mix
The 4 p's of marketing mixThe 4 p's of marketing mix
The 4 p's of marketing mix
emartinez4
 
Marketing plan (june)
Marketing plan (june)Marketing plan (june)
Marketing plan (june)
ndim1
 
Subdiciplines and Components of Marketing
Subdiciplines and Components of MarketingSubdiciplines and Components of Marketing
Subdiciplines and Components of Marketing
analyn dacillo
 
Mktg Concepts
Mktg ConceptsMktg Concepts
Mktg Concepts
umesh kumar
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
swatiitft
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
Mahmudul Hasan
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
KajalVishwakarma7
 
Elements of marketing mix
Elements of marketing mixElements of marketing mix
Elements of marketing mix
Lamech Franklin
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
ajithsrc
 
Four p's of marketing
Four p's of marketingFour p's of marketing
Four p's of marketing
SaithYasir
 
MARKETING FUNCTIONS 2
MARKETING FUNCTIONS 2MARKETING FUNCTIONS 2
MARKETING FUNCTIONS 2
DEVIKA ANTHARJANAM
 
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
DIFFERENT APPROACHES TO THE STUDY OF MARKETINGDIFFERENT APPROACHES TO THE STUDY OF MARKETING
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
DEVIKA ANTHARJANAM
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
Waqas Anjum
 
Fp601 chapter 3 - part 2
Fp601   chapter 3 - part 2Fp601   chapter 3 - part 2
Fp601 chapter 3 - part 2
Hemo Chella
 
Marketing Approaches
Marketing ApproachesMarketing Approaches
Marketing Approaches
JUDIFEMAGALLANES
 
Marketing Strategy Marketing Mix[1]
Marketing Strategy Marketing Mix[1]Marketing Strategy Marketing Mix[1]
Marketing Strategy Marketing Mix[1]
RAMDEV CHOUDHARY
 
Chapter 2 marketing
Chapter 2 marketingChapter 2 marketing
Chapter 2 marketing
t-MBA Digital
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
Rishika Gupta
 

What's hot (20)

Marketing management mba ppt
Marketing management mba pptMarketing management mba ppt
Marketing management mba ppt
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
The 4 p's of marketing mix
The 4 p's of marketing mixThe 4 p's of marketing mix
The 4 p's of marketing mix
 
Marketing plan (june)
Marketing plan (june)Marketing plan (june)
Marketing plan (june)
 
Subdiciplines and Components of Marketing
Subdiciplines and Components of MarketingSubdiciplines and Components of Marketing
Subdiciplines and Components of Marketing
 
Mktg Concepts
Mktg ConceptsMktg Concepts
Mktg Concepts
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Elements of marketing mix
Elements of marketing mixElements of marketing mix
Elements of marketing mix
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
Four p's of marketing
Four p's of marketingFour p's of marketing
Four p's of marketing
 
MARKETING FUNCTIONS 2
MARKETING FUNCTIONS 2MARKETING FUNCTIONS 2
MARKETING FUNCTIONS 2
 
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
DIFFERENT APPROACHES TO THE STUDY OF MARKETINGDIFFERENT APPROACHES TO THE STUDY OF MARKETING
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
 
Fp601 chapter 3 - part 2
Fp601   chapter 3 - part 2Fp601   chapter 3 - part 2
Fp601 chapter 3 - part 2
 
Marketing Approaches
Marketing ApproachesMarketing Approaches
Marketing Approaches
 
Marketing Strategy Marketing Mix[1]
Marketing Strategy Marketing Mix[1]Marketing Strategy Marketing Mix[1]
Marketing Strategy Marketing Mix[1]
 
Chapter 2 marketing
Chapter 2 marketingChapter 2 marketing
Chapter 2 marketing
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 

Similar to Marketing mix

Principles of Marketing
Principles of Marketing Principles of Marketing
Principles of Marketing
SUNITHA NANJUNDAPPA
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
PAWANGUPTA327
 
Dropbox- Point of view slideshare.pptx
Dropbox- Point of view slideshare.pptxDropbox- Point of view slideshare.pptx
Dropbox- Point of view slideshare.pptx
MadisonHerzog1
 
Chapter 1 introduction
Chapter 1 introductionChapter 1 introduction
Chapter 1 introduction
Dr.Manishankar Chakraborty
 
The Four P's of Marketing and Applying Them
The Four P's of Marketing and Applying ThemThe Four P's of Marketing and Applying Them
The Four P's of Marketing and Applying Them
savysdean
 
RM UNIT-4.pdf
RM UNIT-4.pdfRM UNIT-4.pdf
RM UNIT-4.pdf
Business
 
Business research report
Business research reportBusiness research report
Business research report
PrinceVerma938105
 
CRM
CRMCRM
Marketing management basics
Marketing management basicsMarketing management basics
Marketing management basics
Babasab Patil
 
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
ahimbisibwelamed
 
Marketing management
Marketing managementMarketing management
Marketing management
Rahul Kataria
 
4ps
4ps4ps
Marketing environment
Marketing environmentMarketing environment
Marketing environment
RajThakuri
 
G0364045
G0364045G0364045
Marketing mix mali
Marketing  mix maliMarketing  mix mali
Marketing mix mali
Nimali Kanakarathna
 
Marketing mix mali
Marketing  mix maliMarketing  mix mali
Marketing mix mali
Nimali Kanakarathna
 
Unit1 introduction
Unit1 introductionUnit1 introduction
Unit1 introduction
Subhajit Sanyal
 
Marketing - Rami Show
Marketing - Rami   ShowMarketing - Rami   Show
Marketing - Rami Show
Maram Peace
 
207911613 naan-ee
207911613 naan-ee207911613 naan-ee
207911613 naan-ee
homeworkping8
 
Chapter five
Chapter fiveChapter five
Chapter five
teza bekele
 

Similar to Marketing mix (20)

Principles of Marketing
Principles of Marketing Principles of Marketing
Principles of Marketing
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Dropbox- Point of view slideshare.pptx
Dropbox- Point of view slideshare.pptxDropbox- Point of view slideshare.pptx
Dropbox- Point of view slideshare.pptx
 
Chapter 1 introduction
Chapter 1 introductionChapter 1 introduction
Chapter 1 introduction
 
The Four P's of Marketing and Applying Them
The Four P's of Marketing and Applying ThemThe Four P's of Marketing and Applying Them
The Four P's of Marketing and Applying Them
 
RM UNIT-4.pdf
RM UNIT-4.pdfRM UNIT-4.pdf
RM UNIT-4.pdf
 
Business research report
Business research reportBusiness research report
Business research report
 
CRM
CRMCRM
CRM
 
Marketing management basics
Marketing management basicsMarketing management basics
Marketing management basics
 
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
 
Marketing management
Marketing managementMarketing management
Marketing management
 
4ps
4ps4ps
4ps
 
Marketing environment
Marketing environmentMarketing environment
Marketing environment
 
G0364045
G0364045G0364045
G0364045
 
Marketing mix mali
Marketing  mix maliMarketing  mix mali
Marketing mix mali
 
Marketing mix mali
Marketing  mix maliMarketing  mix mali
Marketing mix mali
 
Unit1 introduction
Unit1 introductionUnit1 introduction
Unit1 introduction
 
Marketing - Rami Show
Marketing - Rami   ShowMarketing - Rami   Show
Marketing - Rami Show
 
207911613 naan-ee
207911613 naan-ee207911613 naan-ee
207911613 naan-ee
 
Chapter five
Chapter fiveChapter five
Chapter five
 

Recently uploaded

Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
NapierPR
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 

Recently uploaded (20)

Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 

Marketing mix

  • 2.
  • 3. What is the Marketing Mix?  Marketing creates value by incorporating four controllable sets of decisions or activities.  These interrelated decisions are used by a business to react to its target market wants.  These are known as the four Ps or marketing mix: 1. Product 2. Price 3. Place 4. Promotion
  • 5. Product – Creating Value  Product is the first of the four Ps  The products purpose is to create value with a selection of goods and services that meet consumer needs 1. Goods – Are physical items 2. Services – Benefits the consumer receives by machines or people
  • 6. Price – Capturing Value  Price is the second of the four Ps  Goods and services have a price, a cost is associated with a buyer giving up time, money, or other form of excepted payment in exchange for goods or services.  The price of a product must be established by the marketer. The price must fall in line with the buyer's determination of value.
  • 7. Place – Delivering Value  Place is the third of the four Ps  Place references how a product gets to the intended consumer when they need it.  Included in place is supply chain management 1. Supply Chain Management – Is the approach and technique used to efficiently integrate manufactures, stores, warehouses, suppliers, and other businesses in the production of merchandise and distribution of products, meeting the quantity requirements and time requests consumer's desire.
  • 8. Promotion – Communicating Value  Promotion is the fourth of the four Ps  Promotion is the communication to the consumers reminding them of the value and satisfaction they will receive with a product or service.  This communication can provide specific details about a product, enhancing its appeal or value.
  • 9. Marketing Mix Summary  The four Ps or marketing mix strategy is used when goods or services are entering the market.  Supply chain management is a critical component that ensures products are available when the consumer wants them.  Product price evaluation is important to satisfy the customer while allowing the seller to receive a reasonable profit.
  • 10. Bibliography – Works Cited  Grewal, Dhruv, and Michael Levy. SmartBook 2.0, learning.mheducation.com/static/awd /index.html?_t=1613917122722#/.  Learning, Lumen. “Introduction to Business.” Marketing Mix Introduction | Introduction to Business, courses.lumenlearning.com/suny-hccc- introbusiness/chapter/marketing-mix- introduction/.  Dimova, Plamina. “Do You Remember The Marketing Mix?” Klood, www.klood.com/blog/inbound/do-you- remember-the-marketing-mix.