Research AS media

1. Front cover analysis- Mixmag- Emma Kelly
Masthead The mastheadstandsouton thisissue.The font
and colourusedbringacross a young/teenagevibe.We get
the feelingthatthe audience isforyoungerpeople.The fontis
a black serif font-whichisinformal.The blackstandsouton
the yellowbackground.
Buzzword/Puff The word“free”is used.Thiscatchesthe
reader’sattentionandmakesthemfeellike theyare
gettingsomethingoutof buyingthisissue.A puff “biggest
and best”is also used. Thisemphasiseditsown
importance inthe marketand againpersuadesreadersto
buyit.
Feauture headline The feature headline states“Partyordie!”
Thisis nota question,Itistellingyou,youhave todo this.The
headline hasanexclamationmarkafterthe word “die!”which
putsemphasisonthe wordand makesthe audience notice it.
“Or die!”isalso a differentcolourtothe wordparty. It isthe
colourblue,whilstpartyisinthe colourwhite. Thisyetagain
drawsattentiontothat part of the headline becausewe notice
the colourdifference.The colourwhite suggeststhatpartying
isfun,you will be brightandhappy.The colourblue brings
abouta darkness,suggestinggloomandsadness.
Language Rhymingisused.“Screwthe recessionlet’s
have a session!”Thiswhenreadwill stayinthe readers
headbecause itiscatching and funny.Rhymingisa
persuasive tool andpersuadesthe readersubliminallyto
buythe issue andthengoout partying.Thistextisalso
underlinedwhichmakesitstandoutevenmore.
Colour scheme The backgroundcolouris brightyellow.
The colour yellowhasconnotationsof happiness.This
linkswiththe modelsface expressions.The othercolours
usedare black,orange,white andblue.Blackisonlyused
as the Masthead.This makesthatstand outfrom the rest
of the magazine.The colourblue portraysthe ideaof
smartnessandradiatesthe ideaof securityandtrust.
Whichmakesthe audience trustthismagazine. The
colourorange is associatedwithenergeticvibes,the
colourmakesthe readerfeel happierandwelcomedto
the magazine.Finallywhite hasapositive connotation
whichmakesthe audience feelhappy/positive.
Main image The mainimage isthe mainfocus of the front
cover.Both modelshave asimilarexpressionontheirface.
Theyboth seemlike theyare happyandshoutingthe lyricsto
a song.They seemtobe havinga great time partying.This
makesthe audience feelliketheytoowill be thishappywhen
theyparty.The twomodelsalsoblendtogether.Theywear
similarcolouredclothesbothhave purple includedintheir
outfitsandtheyhave the same hair colourwhichisboth the
same/similarlength.Thissuggeststhatyouandyour friends
will bondandbecome closerwhenyougoout partyingwith
themas youwill make newfunmemoriestogether.Their
headsalsogo overthe masthead.We cannot see the whole
word,thissuggeststhe subject of the magazine ismore
importantthanthe magazine itself.
Sub-image A sub-image isincluded.Thisgives
the audience asneakpeakof whatisinside
the magazine.Thisis so the consumer
continuestoreadthe rest of the magazine.
Certainartistsare includedonthissub-image.
Thisalsoattracts fansof the artists.This
makesthe magazine gainmore readers.
Layout The wordsare all slantedtothe right.This linksto
the ideaof partying.Youdon’treallythinkstraight.
Barcode The barcode isprintedsmall onthe
righthand corner- itis not important.

2. Mixmag-Contents page analysis-Emma Kelly
Masthead The mastheadhasthe word“contents”written
ina large boldfont.The colourused“white”standsouton
the black background.Thismakesthe readerfocusonthe
mastheadfirstbefore anythingelse.Lettingthemknow
that thisisthe contentspage. Nexttothe mastheadwe
have otherkeyinformation- The issueandthe magazine
logo. These 3 thingsare all writtenindifferentfonts.This
may have beendone inordertostand out to the reader.
Colour scheme The backgroundcolouris blackthisportrays
the atmosphere ina club/concert.Usuallyyouare inthe
dark until flashinglightsappear.The backgroundsymbolises
the darknessbefore the lights.However,onthe lefthand
side we see a range of colourful lightsthe blacktakesour
focusstraightto the colour sowe focusonthe mainimage
instead.The textiswrittenIna white fontbecause white
standsout the beston a blackbackgroundand the page
numbersare writteninyellow.Theylooklike theyglowin
the dark. The coloursusedcreate a clubvibe.
Main image The main image takesupmostof the
contentspage.Sowe focus onit. It isa realisticinthe
momentshot.Thismakesthe audience connectwiththe
image,itisn’tsetup itis somethingthe audience can
relate too.We see people close togetherinaconcert/club
withtheirhandsinthe air signifying theyare listeningto
music.The people blendinwiththe backgroundwe can’t
reallysee theirfacesonlytheirhands.We focusontheir
bodymovementandthe confetti flyinginthe air.This
image linkstowhatthe magazine isabout- Clubmusicand
alsoto the article beneathwe knowthisasthe coloursin
the image blendinwiththe posterinsertedbelowthe
image.Thisiswhywe don’tsee theirfaces,we are meant
to focuson the colours.
FeaturesThe featuresare printedonthe righthandside of
the page.The word“VIP”is addedabove them. Thistitle is
underlinedandincapitalssowe notice iteasily.The word
“VIP”has beenusedtoshowthat thismagazine includes
importantinformation.Itmakesthe magazine looklikea
better/higherclassmagazine (itisfarbetterthanthe other
magazines).Thispersuadesthe audience thatthismagazine
shouldbe frequentlyboughtasitisa betterstandard.The
featurestitlesare writteninaboldbrightwhite font.This
standsout above the smallertextunderneath,itisclearto
see the featureswithinthe magazine soitiseasyfor the
audience toread.
Language Repetitionisusedforthe title “Kissysell
out” itis writtenina yellowfontasa title andona
posterand itis alsomentionedagaininabright
white boldfontinfeatures.Because thisisrepeated
we can see that it isclearlyanimportantsubject.The
title isrepeatedaroundthe page sothe readersees
it at all sectionsof the page.Repetitionmakesthis
subjectstayinthe readershead.
Sub-image A sub-image isaddedonthe top righthand
corner.It includesaVIPpage,itlookslike another
magazine butitis not.This highlightsthe importance and
the ideathat itis VIP,because itlookslike we are gettinga
magazine withinamagazine.Thismakesthe magazine
lookbetter.
Anchor Anchorsare usedon the mainimage.The anchor
providesasmall sentence describingthe image inafew
words.Thisis sothe readergainsa largerunderstanding
of whatisgoingon.

3. Mixmag-double page spread analysis-Emma Kelly
Colour scheme The coloursusedare
pink,white,orange ,blackandyellow.
These are all neonstyle colourswhich
linktothe genre of the magazine.The
whole page isverycolourful withthe
colourspinkandyellowmainlyusedfor
the article banners. White isusedas
the backgroundcolourthisis bright
and standsout butisn’tbusyso it
doesn’tdistract.White givesthe
magazine a cleanmodernlook.This
linkstothe audience- the younger
generation.The colourblackisusedfor
the textand at the top of the pages,
the mainimage isplacednear the top
of the page and the colourblack blends
inwiththisimage.Givingita night
time clubvibe. Orange appearsat the
corner of twoimagesbringinginthe
feel of warmthandhappiness.
Images There are 5 imagesincludedinthis
article.The mainimage sitsonthe leftpage
and takesuphalf of the article.Thisisso
whena readerflicks throughtheywill
automaticallysee thisimage andthenread
the article as it catchestheirattention. The
5 imagesare all shotin action.Theyare
realisticandshowthe readerwhateach
clubis exactlylike.Havingarange of images
makesthe article interesting.The readeris
more likelytoreadthe article whenthere
are imagesinvolved.AsItisn’tboringand
justfull of small text.
Mise-en-scene Propssuchasalcohol are heldinthe people’shands.Thislinksto
the ideaof partying,drinksare oftenassociatedwithdance musicwhichthis
magazine promotes.The lightingusedonthese imagesare all highkeylighting,the
imageshave beentakenin the dark.The highkeylightingmakesthe peoplelook
veryvisible sowe cansee everyaspectof the image.E.g:we see theirclothes
clearly,whattheyare holdingetc.The people inthe imagesalsowearbright
differentcolouredclothingwhichlinkswhichhowtheyfeel-brightandhappy.
Language Words suchas “scouse house”
use rhyming.Thiscatchesthe reader’s
attentionandmakesthe article look
interesting(itenticesthem).Thisiswhyitis
usedas the title ina boldblackfontbecause
we can see thistitle immediately.Other
headingsuse the words“partymaison”and
“readyfor the floor”these twoheadingslink
to the genre of musicwhichis dance music.
The words inparticular,“party” and“floor”
linktogetheraspeople dance onthe dance
floor.Alsoinan anchorit states“thumping
bass” thislinkstothe dance music.
“thumping”makesthe musicsound
exciting,youheartthumpswhenyouhave
an adrenaline rush,sothisimpliesdance
musicisreallyfun.
Anchor Anchorsare usedon each
image.Forexample,“Come 1am
thumpingbassandbodyheat
radiate…”Theysummarise whatis
happeningineachimage.Justincase
the imagesaren’tentirelycleartoo
make out.This makesiteasierforthe
audience tounderstand.
Font/text size The fontusedthroughoutthistextisverymodernlooking.Thislinks
to the audience of the magazine whoare infact the youngermoderngeneration.
The font sizesvary,becominglargerforheadings(whentheyare more important)
and smallerforthe articlesfull text.Thisissoitdoesn’tstandoutand distractthe
audience fromthe restof the page suchas the images.

4. Mixmag questions- Emma Kelly
Who isthe target audience?
From the issue Ihave analysedI wouldsuggestthatthe audience isaimedatyounger,partyloversof bothgenders. Theylove togoto clubsand are
fashionable. UnderneathIhave anexcerptof whomixmagsaytheiraudience are- musiclovers,engagaed,passionate,influential.Theyspenttheirmoney
goingout etc.
How doesthe magazine appeal tothem?
The magazine appealstothembecause itincludesinformationaboutthe latestgigs/clubs.The wholemagazine
workstowardstheirinterests,the coloursusedare brightwhichcatchtheir attentionandthe articlesinsidetalk
aboutfashion/music/technologyandtravel all of whichthe audience love. Tothe right ismagazine content.

5. How doesthe magazine pitchitself?(missionstatement)
The magazine statesthattheyhave 13 officesaroundthe worldandconnectwitheveryoneastheyproduce the magazine in8differentlanguagesacross5
continents.Theythengoonand give some statistics(underneath).

6. Demographics/Readership
We can see thatmixmaghas a higherpercentage of male readersthanwomen.Male readersaccountfor77% and womenonly23%.The average age of a
readerisage 24. Most of the readersare from the UK witha percentage of 31%.
The magazine readershipis246,000.
Circulation/Readerprofile
The audience 16 timesmore interestedintechnology,
95 timesmore interestedinmusic.19 timeslikelyto
readand share fashioncontentwithinsocial ecosystem
and theyare the number 1 forinterestsoutsideof
music.It alsogoeson to tell uswhothe audience is,
whichI have alreadymentioned.
Circulation=reachedacirculationof upto 70,000 copies
duringthe heightof the popularityof acidhouse inthe
90’s. 16,000 is the average circulation.