The focus group responses showed that the target audience was mostly 16-25 year old females who identified with psychographic categories like succeeders, explorers, aspirers, and mainstreamers. OK magazine was the most popular choice, likely due to its British and recognizable celebrity content. Respondents said they were drawn to magazine covers featuring recognizable faces and bright colors that conveyed celebrity gossip and lifestyle stories. The target demographic gets most entertainment news from social media, so an online presence would be important. They generally preferred the cleaner style of US Weekly magazine covers.

1. Focus Group
31 RESPONSES

2. How old are you?
The vast majority of my responses consisted of the
target audience 16-25 year olds as specified by the
brief

3. What is your gender?
My responses were mostly female due to the higher
percentage of females being more likely to buy
magazines

4. Which psychographic categories would
you say you fit?
Succeeders were the most common psychographic,
which was more surprising for my target audience
Followed by explorers, aspirers and mainstreamers,
which were more expected categories

5. Which of the following magazines are
you most likely to read?
Depending on the audience member there was a mix in
which magazine they were more likely to read.
More boys expectedly picked either the Empire or
Entertainment Weekly magazine, and a few picked OK
Magazine
OK magazine was the most picked magazine, I think due
to it featuring the most British and recognizable content

6. What attracts you about your chosen
magazine cover(s) above and magazine covers
in general? (content and style)
Most of my responses said they would choose a
magazine due to a recognizable face on the
front cover and the people and stories that it
conveys
Bright and bold colours was a common interest
that stood out to the audience as well

7. What would you expect to read about in
an entertainment magazine?
Celebrity lifestyle and gossip was the most
prominent thing that my target audience
expected to read about in an entertainment
magazine
This compliments my pitch idea that a 16-25 year
old target demographic like a choice of stories,
especially inside information that they wouldn’t
expect to read anywhere else

8. Where do you consume most of your
entertainment/news from?
As expected, most of the 16-25 year old
demographic consume most / nearly all of their
media on social media, therefore I will make sure
to use a strong contribution to this inside my
magazine and on my website

9. Which do you prefer the style of?
Option 1 was the US Weekly magazine design. It is the less crowded of the 3 options and a lot
clearer to read the information for each story which I think attracted the high quantity of
succeeders – therefore I will keep this in mind when designing my front cover