2. -an American media company owned by Penske Media Corporation
-’most authoritative and and trusted source of entertainment business news’
◦ -features breaking entertainment news, reviews, box office results, cover stories,
photo galleries and production charts
3. Demographic
-an audience of affluent influencers
◦ -influential producers, executives and talent in entertainment read for expert film, TV, theatre and
digital business and insights
-For much of its existence, Variety's writers and columnists have used a jargon called slanguage or
varietyese (a form of headlinese) that refers especially to the movie industry, and has largely been
adopted and imitated by other writers in the industry. The language initially reflected that spoken by the
actors of the early days during the newspaper
4. Magazine
Minimalistic design and layout =
main image is the focus
Iconic masthead connotes the brand
identity for this simplistic design
Appeals to the sophisticated and
professional audience
Challenges stereotypical codes and
conventions of a magazine cover in that,
although the model gives direct mode
of address, she is sitting down and the
main image is a wide shot of her entire
body rather than a typical close up/mid-
shot of just her face
Model challenges stereotypical
female traits due to the masculine
mise-en-scene (suit) and body
positioning
Coverline ‘shapeshifter’ is
intertextuality to her famous
television and film roles
7. Online
-Variety.com features breaking entertainment news, reviews, box office results, cover stories,
videos, photo galleries and more, plus a credits database, production charts and calendar, with
archive content dating back to 1905
Magazine is promoted subtly but the
main feature and top stories are not
always linked to the print edition
A wide selection of stories and features
promoted on home page = reflects
modern audience consumption habits
due to technology
