2. -founded in 1977 by The New York Times Company
-acquired by Wenner Media in 1986
-sold to American Media Inc. in 2017
-originally a monthly industry news and review magazine along the lines of
Premiere or Entertainment Weekly, it switched format in 2000 to its current
themes of celebrity news and style
-covers topics ranging from celebrity relationships to the latest trends in
fashion, beauty and entertainment
3. Magazine
Masthead – iconic font creates brand
identity which audience instantly
recognise, even though the stars are
superimposed over the top
Lack of direct mode of address is not a typical
convention for a magazine – playing on the
celebrity gossip style where the celebrities
have been snapped ‘in the moment’
Main colours – pink and blue =
connotations of both boys and girls
However, the pink masthead suggests a
more female target audience
The graphics and boxes used
throughout the cover create a clear
layout for the stories = brand identity
Highlights the choice in content and
makes the cover more fun and vibrant
to look at = eye catching
6. Online
-the web site Usmagazine.com was launched in fall 2006.
-in addition to features from the magazine, the site has a breaking celebrity news blog, exclusive
photos, red carpet galleries from premieres and events, plus games, videos, quizzes and polls
Same iconic masthead
and colour scheme
Same main features as the
latest magazine
