PowerPoint Presentation Content Slides Include: • Learning objectives for this presentation • Definition/s of team building • Etymology – team (4 points) • Etymology – build (2 points) • Basic team concepts (3 points) • Characteristics of a team (5 points) • Why teamwork? (3 points) • Why teams work graphic • Conceptions of teams (15 points) • Intrinsic team elements (19 points) • Team development stages (5 points +2 charts) • Team development stages Diagram • Why teams work (25 points) • Structuring your team (19 points) • Leader responsibilities (15 points) • Team building (12 points) • What effective teams do (14 points) • Team development stages (4 points) • Group building behaviors (27 points) • Arriving at a consensus (4 points) • Obstacles faced by teams (14 points) • Conflict (13 points) • Conflict avoidance (5 points) • Constructive criticism (16 points) • Accepting criticism (8 points) • Overcoming obstacles (14 points) • Evaluating performance (17 points) • Team performance curves (6 points) • Team performance curve graphic • Evaluating performance graphic • Major changes (2 points) • Remember (6 points) • Actions steps (16 points)

1. A GUIDE TO
SUCCESSFUL
SOCIAL MEDIA
MARKETINGreadysetpresent.com

2. readysetpresent.com
Program Objectives
( 1 of 3 )
Social Media Marketing
2
Learn about 25 different social
networking websites.
Understand what social media
marketing encompasses.
Know why you need to use social
networks to market your product or
service.

3. readysetpresent.com
Program Objectives
( 2 of 3 )
Social Media Marketing
3
Learn how to run a successful
marketing blog.
Understand how to effectively
utilize social networks.
Become an expert with Twitter,
Facebook, YouTube, and LinkedIn.

4. readysetpresent.com
What is A Social Networking
Website?
Social Media Marketing
9
Social networking websites
allow users to:
Create their own profile
page.
Build networks of contacts
and interact with them.
Many social networking websites
allow users to:
Blog or microblog.
Post videos, photos, and
podcasts.

5. readysetpresent.com
Basic Vocabulary
(1 of 4)
Social Media Marketing
10
Blogging:
writing regular entries
including written
thoughts, stories,
graphics, and/or
photos.
Microblogging:
writing short entries
(usually less than 200
characters) that express
thoughts or current
activities. (tweeting)
Podcast:
Audio and video
that is made for
downloading.

6. readysetpresent.com
Basic Vocabulary
(2 of 4)
Social Media Marketing
11
Wiki:
A website that users are able
to edit in order to share
information. (wikipedia –
there are also separate wikis
on many topics.)
Friend:
A noun that is used as a verb to
mean to add a contact or
befriend someone through a
social networking website.

7. readysetpresent.com
Basic Vocabulary
(3 of 4)
Social Media Marketing
12
Tweet:
To share thoughts or current
activities (usually in less than
200 characters) through
Twitter. (microblogging)
Follow: To subscribe to
someone’s blogs or microblogs.

8. readysetpresent.com
Basic Vocabulary
(4 of 4)
Social Media Marketing
13
Profile:
A page that is
personalized for the
user that other people
connected to the user
can view.
Wall:
The area where people
post comments on
others’ profiles.
Tag:
To label someone
in a photo or video.

9. Advantages
• It’s one of the main ways the
world works today.
• It usually is free, and it is
always low cost.
• It allows users to make and
keep connections and contacts.
• It allows communication
between people who would
have otherwise lost contact.
• It allows users to share
information, photos, videos, etc.
• It allows users to express
themselves.
Disadvantages
• Many people put too much
personal information on their
profiles.
• It can be dangerous if it is
misused.
• The website often has
ownership over everything the
user posts.
• Websites are not completely
secure.
• It can become another outlet for
harassment and bullying (cyber-
bullying.)
• It can waste a lot of time when it
is used excessively.
readysetpresent.com
Advantages & Disadvantages of Social Networking
Social Media Marketing
16

10. This distribution tool is
a great way to share
new image
collections.
You can create image
sets with metadata and
take advantage of the
many plug-ins available
for Flickr users.
You can upload
videos and tag
people/be tagged in
them.
readysetpresent.com
25 Useful Social Networking Tools
(12 of 26)
Social Media Marketing
30
Flickr

11. Youtube is the third
most trafficked
website on the
internet, behind
Google and
Facebook.
It is useful for spreading
information via posted
videos.
Anyone can use it,
and with an
account, a user can
upload videos,
subscribe to other
user’s videos, and
make playlists and
lists of favorites.
readysetpresent.com
25 Useful Social Networking Tools
(13 of 26)
Social Media Marketing
31
Youtube

12. readysetpresent.com
14 Tips for Effective Marketing with Twitter
(1 of 16)
Social Media Marketing
46
With millions of people
connecting through social
networking, advertisers and
marketers are hustling to get
into the action.
In the past years, thousands
of companies and brands
have failed to manipulate this
market.

13. readysetpresent.com
30 Tips to Effectively Use Facebook for Your
Business
(4 of 31)
Social Media Marketing
66
3
Install appropriate applications to integrate
feeds from your blog and other social
media accounts into your Facebook profile.
Be careful about connecting Twitter and
Facebook, because constant Twitter
updates may overwhelm your Facebook
contacts.

14. readysetpresent.com
36 Ways to Use YouTube for a Business
(8 of 38)
Social Media Marketing
119
6
Engage with the YouTube
community by leaving
comments and uploading video
responses to videos on topics
related to your business or
industry.
For expertise and thought leadership

15. readysetpresent.com
36 Ways to Use YouTube for a Business
(9 of 38)
Social Media Marketing
120
7
Record an important
meeting to share with
employees, shareholders
and others, as appropriate.
For expertise and thought leadership

16. readysetpresent.com
34 Ways to Increase Online Traffic
(4 of 35)
Social Media Marketing
154
3
Give ALT tags to images.
ALT tags are descriptive tags that
appear above images when you
place the mouse over them.
Good ALT tags will give your
website a better search engine
ranking.

17. FOR MORE INFORMATION
VISIT US ON
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