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Social Media 101 for Addiction Professionals

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Intro to Social Media: Tips and Tactics for Addiction Treatment Professionals seeking to gain a foothold in the fast changing world of Facebook, Tweets, Blogs and Videos. Presented by Bob Ferguson, Founder and CEO Jaywalker Lodge, LLC, at the 37th Annual Colorado Springs MidWinter Symposium on Feb. 2, 2011

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Social Media 101 for Addiction Professionals Bob Ferguson / Jaywalker Lodge Colorado WSAD - February 2, 2011
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THANKS! Credit for the following slides on social media statistics… Marta Kagan, Managing Director, US Espresso Marketing
 
 
 
 
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Social Media 101 ,[object Object],New Rules of Marketing & PR – David Meerman Scott
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Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Rules of Marketing & PR – David Meerman Scott
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On this website, roadbikereviews.com , a community of road bike enthusiasts rate and review products – users are even able to comment upon and rate one another’s reviews. In this environment, the audience BECOMES the experts.
This page, entitled “drugrehabreview.com” comes up first on a Google search for “Colorado drug rehab reviews.” Notably, there are no “drug rehab reviews” on this site, nor are there any Colorado treatment programs listed!
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Nov. 7, 2009 – Author comments on Dad on Fire blog re: Suboxone. “ Make no mistake, harm reduction + compliance does NOT equal sobriety…”
Nov. 10, 2009 – Dad on Fire blog comment posted on Changing Lives Foundation blog: “ … a heated discussion re: the article Generic Suboxone Hits the Market. ”
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Social Media 101 ,[object Object],[object Object],[object Object]
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Company Website YouTube Channel Alumni Blog Twitter Company Blog Facebook
Company website is the “anchor store” of your social media “campaign.”
Prominent link from company homepage to blog – real-time content management.
The company blog – emphasizes personality, the lighter side, opinions, etc. In this space, readers can “experience” your program via informal first-person accounts, photos, links, and real-time announcements of events and activities.
In addition to providing color, commentary and the lighter side, the company blog also serves an important functional role as well, connecting visitors to your company website; your Facebook and Twitter accounts; and online event registrations.
The company blog provides a space for commentary – good and bad – from your colleagues, customers and stakeholders. Testimonials from family members in this space can be authentic, positive and powerful.
The Jaywalker Alumni blog… the audience becomes the author. In this space, alumni connect with one another and talk their experiences in your program. The emphasis is on building relationships among – not with – former clients.
 
Linked In – “All Business” Professional Networking
Linked In – Professional Profile: Your Resume On-line
 
Bob Ferguson – Facebook page (personal)
“ Friends of Jaywalker Lodge” Facebook page (for business colleagues.)
It’s okay to promote business-related events on “Friends of…” Facebook page.
 
Twitter – a 140 character mini-blog for quick posts, real-time journaling, and links to articles and websites that resonate with Jaywalker’s values and beliefs.
 
YouTube Channel – a space for uploading and posting short videos by and about your program. A word of caution… competitors may purchase Google and other ad packages causing random pop-ups on your channel.
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Social Media 101 for Addiction Professionals

  • 1. Social Media 101 for Addiction Professionals Bob Ferguson / Jaywalker Lodge Colorado WSAD - February 2, 2011
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  • 5. THANKS! Credit for the following slides on social media statistics… Marta Kagan, Managing Director, US Espresso Marketing
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  • 24. On this website, roadbikereviews.com , a community of road bike enthusiasts rate and review products – users are even able to comment upon and rate one another’s reviews. In this environment, the audience BECOMES the experts.
  • 25. This page, entitled “drugrehabreview.com” comes up first on a Google search for “Colorado drug rehab reviews.” Notably, there are no “drug rehab reviews” on this site, nor are there any Colorado treatment programs listed!
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  • 28. Nov. 7, 2009 – Author comments on Dad on Fire blog re: Suboxone. “ Make no mistake, harm reduction + compliance does NOT equal sobriety…”
  • 29. Nov. 10, 2009 – Dad on Fire blog comment posted on Changing Lives Foundation blog: “ … a heated discussion re: the article Generic Suboxone Hits the Market. ”
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  • 33. Company Website YouTube Channel Alumni Blog Twitter Company Blog Facebook
  • 34. Company website is the “anchor store” of your social media “campaign.”
  • 35. Prominent link from company homepage to blog – real-time content management.
  • 36. The company blog – emphasizes personality, the lighter side, opinions, etc. In this space, readers can “experience” your program via informal first-person accounts, photos, links, and real-time announcements of events and activities.
  • 37. In addition to providing color, commentary and the lighter side, the company blog also serves an important functional role as well, connecting visitors to your company website; your Facebook and Twitter accounts; and online event registrations.
  • 38. The company blog provides a space for commentary – good and bad – from your colleagues, customers and stakeholders. Testimonials from family members in this space can be authentic, positive and powerful.
  • 39. The Jaywalker Alumni blog… the audience becomes the author. In this space, alumni connect with one another and talk their experiences in your program. The emphasis is on building relationships among – not with – former clients.
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  • 41. Linked In – “All Business” Professional Networking
  • 42. Linked In – Professional Profile: Your Resume On-line
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  • 44. Bob Ferguson – Facebook page (personal)
  • 45. “ Friends of Jaywalker Lodge” Facebook page (for business colleagues.)
  • 46. It’s okay to promote business-related events on “Friends of…” Facebook page.
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  • 48. Twitter – a 140 character mini-blog for quick posts, real-time journaling, and links to articles and websites that resonate with Jaywalker’s values and beliefs.
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  • 50. YouTube Channel – a space for uploading and posting short videos by and about your program. A word of caution… competitors may purchase Google and other ad packages causing random pop-ups on your channel.
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