A web service that evaluates your online brand image and helps you manage it. http://launchboxworkshop.eu/

2. An application that evaluates your online brand image and helps you to manage it.
Shikha Sabharwal
Francesca Gattello
Aurélien Giraud
Etienne Danière

3. Six Degrees
Live Journal
BlackPlanet
MiGente
Cyworld
Friendster
AsianAvenue
LunarStorm
Ryze
FotoLog
Skyblog
Linkedin
Tribe.net,
Open BC/ Xing
Orkut, Dogster
Multiply, aSmallWorld
Gatster
Yahoo!360
Cyworld
Ning
OQ
Windows Live
Spaces
Couchsurfing
MySpace
Last.FM
Hi5
Flickr, Piczo, Mixi,
Facebook
Dodgeball, Care2
Hyves
YouTube, Xanga
Bebo
AsianAvenue,
BlackPlanet
Cyworld (U.S.)
‘97
‘98
‘99

5. 1 2
3 4

6. PERSONA
20-25 years old student at the end of his studies,
has been using one or several social networks with no
particular precautions for several years and is now or will
be soon looking for a job.
how to evaluate your online brand image ?
Is it okay if a potential recruiter accesses one of my profiles ?
our application evaluates your brand image according to
the aspects of your image you have chosen, and helps
you to follow its evolution.
User Profile
Problem
iBrand is the solution
Short-term interest
Long-term interest
How do your social network contacts perceive you ?
Coach the evolution of your brand image yourself,
using the diagnostig tools of the application

7. login
home_overview
today’s publications today’s pictures
accounts
settings
tags internal branding
statistics
pluginsdisplay settings
personality tests

8. An application that evaluates your online brand image and helps you to manage it.

9. Tag Flag Linkedin Twitter MobileMe Fbook Flickr EmailRemove

10. Tag Flag Linkedin Twitter MobileMe Fbook Flickr EmailRemove
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Partying
Insane
Indecent
Cool
+ Edit Tags
DESIGN WORK
ALCOHOL
FRIENDS

11. PARTY

12. Client Machine
Main Server
Web Interface
Plugins, Applets
API
Online Identity
Management
Facebook …Twitter

13. The thriving of the company will depend on yhe initial success of the application
Lots of users are not aware of the problem of their own online image, and would require to be informed
The application doesn’t need too much time then advertisements have a lesser impact
Might need a little time and mental effort to understand how to configure the application at the beginning of the launching
New concept of application: autocoaching for your online brand image
Very personalizable, gives pover to the community of users
Doesn’t need to download an application: can be used only any computer and everywhere
Avoid the big amount of information broght by social networks
The majority of social network users cares about their social image, even online
The community of users can improve the different interfaces, the evaluative dictionary and all the features and plugins
The more users, the more words in the tag dictionary, and this improvement can bring new users
Some young people don’t care or are not conscious of their image and use more and more social networks,
then when they will search a job our application will be really usefull
Risk analysis
S
O
T

14. FREQUENCY GRAVITY SOLUTION
Free application
Many people need our application
If people like our application, then
investors can earn much money that
they will give us
Our application is not a social network,
you can’t post, it’s just a tool. We are not
concurrent
If he integrate a social network aspect
social networks will locked his access
R&D to improve our algorithm
RISK
No one uses our application 1 5
5
5
5
3
1
1There is no investor
Companies don’t want to do
advertisement on our application
1
1
1
2
Social network don’t think that our
application is good for us and they will try
to lock their access
Concurrent do the same and integrate
social network aspect
A photo is not improperly recognize

15. An application that evaluates your online brand image and helps you to manage it.