5 Minute Report 1

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5 Minute Report 1

  1. 1. CaLondra Yarbrough MCCNM336 September 25, 2008
  2. 2. <ul><li>AKA “Viral Marketing” </li></ul><ul><li>Like word of mouth advertising </li></ul><ul><li>An advertising technique that uses social networks to create brand awareness and/or advertise a product. </li></ul><ul><li>Users pass along messages to other users which spreads information about the brand </li></ul>
  3. 3. <ul><li>“ The assumption is that if such an advertisement reaches a &quot;susceptible&quot; user, that user will become &quot;infected&quot; (i.e., sign up for an account) and can then go on to infect other susceptible users ” </li></ul><ul><li>Wikepedia 2008 </li></ul>
  4. 4. <ul><li>The term “viral advertisements” was coined in 1996 by Jeffrey Rayport, a Harvard Business School professor </li></ul><ul><li>Hotmail started viral ad’s by attaching their own ads to each email their users sent out. </li></ul>
  5. 5. <ul><li>Viral ads are placed on such things as emails, blogs and websites. </li></ul><ul><li>Each viral ad starts off on one email or page and is then passed to hundreds or millions of people or pages. </li></ul><ul><li>The only way to stop the advertisement officially is if the creator stops it. </li></ul><ul><li>Like the “Pay it Forward” method </li></ul>
  6. 6. <ul><li>http://www.youtube.com/watch?v=iYhCn0jf46U </li></ul><ul><li>*This advertisement was put on YouTube 2 years ago. It has been viewed over 7 million times and has 5 websites that link to the video. </li></ul>
  7. 7. <ul><li>Unlike a computer virus, viral ads are not meant to hurt or ruin your computer. </li></ul><ul><li>Though annoying at times they are as harmless as any other internet advertisement. </li></ul>
  8. 8. <ul><li>Messages and links on the bottoms of emails, websites and blogs. </li></ul><ul><li>YouTube videos </li></ul><ul><li>Websites such as MySpace and Facebook have become a major source for advertisers </li></ul><ul><li>Text messages </li></ul>
  9. 9. <ul><li>Websites </li></ul><ul><li>Brand name products or services </li></ul><ul><li>Movies, videogames </li></ul><ul><li>Artists and album releases </li></ul>
  10. 10. <ul><li>http://en.wikipedia.org/wiki/Viral_marketing </li></ul><ul><li>http://www.wilsonweb.com/wmt5/viral-principles.htm </li></ul><ul><li>http://www.marketingterms.com/dictionary/viral_marketing/ </li></ul>

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