Simple Introduction to Instagram, the increasingly popular mobile photo and video sharing app... This is one of over 100 Social Media Tutorials available through www.24-7.so... 24-7 Business Networking - Training for Focused, Effective and Efficient Social Media. More Leads, More Sales, More Margin

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Copyright © 20101 24-7 Business Networking Ltd. www.24-7.so
24-7 Business Networking
Introduction to Instagram
Welcome to
24-7 Business Networking Training

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What is Instagram?
Instagram is a mobile, online, photo and
video sharing service. You can edit, and
apply filters and effects to the pictures and
videos.
Your pictures and videos are easily shared
on various social networking platforms,
such as Facebook, Twitter, Tumblr and
more.
300 million monthly active users, Over 20
billion photo’s shared
iPhone, Android and Windows phone

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STRATEGY
24-7’s Social Media Success Circle
Why do it?
What do I
want?
Who do I need
to connect to?
How do I
organise
them?
What do I say
to them?
How do I know
it’s working?
Where do I find
them?
How we train for Social Media Success

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How Instagram, Pinterest and Snapchat differ
Instagram helps you leverage the increasing use and
effectiveness of pictures and video.
Instagram allows you to capture a moment, edit it on your
mobile device, with filters and captions and post it for all
to see.
Instagrams editing, filters and captions help your pictures
look better, more interesting, more engaging

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How Instagram, Pinterest and Snapchat differ
Instagram allows you to capture a moment, as a picture
or 3 - 15 seconds video. Apply filters and captions and
then share. Cultivating a more engaged audience. Mobile
only, lends to more ‘real’ in the moment, here and now,
instant, sharing (in theory)
Pinterest also uses pictures and video but is aimed at
helping users find products and ideas that they can
purchase or create themselves, more about search.
Snapchat another mobile video sharing app, uniquely the
content shared self deletes between 1 and 10 seconds
after being viewed.

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Instagram.com
Website is for
downloading the app.
You can’t even sign up
from here!

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Instagram.com
You can see your
pictures from the
Website.

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Instagram.com
You can see
pictures from
those you follow

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Hyperlapse
Instagram.com
You can edit your
profile from the
Website.

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Instagram app
Create an Account –
Sign up with Facebook

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Instagram app
Opening page,
suggestions for facebook
friends to follow
Last picture taken

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Instagram app - Menu
Home Explore Take a
photo
News Profile

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Instagram app – your profile
No of my posts,
No following me,
No I follow
Short Bio, 150
characters
Your posts are
here, lets click to
see a picture...
User name

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Add more
comments here
My comments
are here
Two people have
liked this picture
More ....
Instagram app – your pictures

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Edit your
comments, NOT
the image
Instagram app – your pictures
Share to your
Social Media, or
Copy image URL
You can tag
people here too

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Instagram app - Explore
Suggested
pictures...
Or search on
Users
Or
Hashtag

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Instagram app - Explore
Search for
people, tags or
places
Called Mike

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Instagram app - Explore
Search on a
Hashtags
#colchester
All the Hashtags
#colchester…
Lets look at
#colchesterzoo

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Instagram app - Explore
Click on
A photo

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Instagram app - Explore
The post

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Instagram app – Take a Picture
Click on
To go to photo screen

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Instagram app – Take a Picture
Click on
To take a photo
Here for video

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Instagram app – Take a Picture
Various filters and
effects can now be
applied

24. © 24-7 Business Networking 2011
The reproduction or transmission of all or part of this document, whether by photocopying or storing in any medium by electronic means or otherwise, without
the written permission of the owner, is prohibited. The commission of any unauthorised act in relation to this document may result in civil or criminal actions.
24-7 Business Networking: 01438 791017
Email: mick@24-7.so
Web: www.24-7.so
Thank you and good luck!!
This is one of 24-7 Business Networking’s
Social Networking Tutorials.
Tutorials like this are delivered at each of our
fortnightly Networking events.
These Tutorials are supplemented, with through our
class room and webinar based training courses.
© 24-7 Business Networking 2011 - 2015
The reproduction or transmission of all or part of this document, whether by photocopying or storing in any medium by electronic means or otherwise, without the written
permission of the owner, is prohibited. The commission of any unauthorised act in relation to this document may result in civil or criminal actions.
24-7 Business Networking
Training and Coaching
Copyright © 2011-15 24-7 Business Networking Ltd. www.24-7.so