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A Guide to
Successful Social
Media Marketing
Sample
Advantages & Disadvantages of
Social Networking
www.readysetpresent.com Page 2
Definition
 The use of a website for
connecting with people via the
internet to share information,
photos, messages, etc.
www.readysetpresent.com Page 3
What is A Social Networking
Website?
 Social networking websites allow
users to:
– Create their own profile page.
– Build networks of contacts and
interact with them.
 Many social networking websites
allow users to:
– Blog or microblog.
– Post videos, photos, and podcasts.
www.readysetpresent.com Page 4
Do Benefits Outweigh Costs?
 The answer is complicated:
– If a person knows how to correctly
use social networking websites,
then the benefits do outweigh the
costs.
– If a person is not careful, however,
they can put themselves in danger.
– Overall, social networking websites
are a very useful tool, and when
used properly, the benefits far
outweigh the costs.
– Social networking websites are the
wave of the future, so use them to
your advantage, but be careful!
www.readysetpresent.com Page 5
25 Useful Social Networking
Tools (1 of 26)
 Myspace
– Myspace is the second most
trafficked student-based social
networking website.
– It is second only to Facebook.
– It allows users to personalize their
profile (often to a greater extent
than facebook, which has a set
background.)
– It allows the sharing of photos,
music, and videos.
– It allows people to post on each
other’s walls and communicate with
friends.
www.readysetpresent.com Page 6
30 Tips to Effectively Use
Facebook for Your Business
(2 of 31)
1. Fill out your profile completely to
earn trust.
– Whether you are a business owner
managing a personal profile or a
business profile, information gives
your name and company more
credibility.
www.readysetpresent.com Page 7
25 Useful Social
Networking Tools
www.readysetpresent.com Page 8
14 Tips
for
Effective
Marketing
with
Twitter
www.readysetpresent.com Page 9
30 Tips to
Effectively
Use Facebook
for Your
Business
www.readysetpresent.com Page 10
10 LinkedIn Tips
for Professionals
www.readysetpresent.com Page 11
34 Ways to Use YouTube
for a Business
www.readysetpresent.com Page 12
6 Ways
Use
ouTube
r a
usiness
Download
“Social Media Marketing”
PowerPoint presentation
at ReadySetPresent.com
Slides include: 10 basic vocabulary words, 7 safety tips, 12
advantages and disadvantages of social networking websites,
25 useful social media marketing tools and websites, including
Facebook, Myspace, Ning, LinkedIn, Twitter, Flickr, YouTube,
QZone, and Digg, 14 tips for effective marketing with Twitter,
30 tips to effectively use Facebook for a business, 10 LinkedIn
tips for professionals, 36 ways to use YouTube for business, 6
action steps and much more.
Royalty Free - Use Them Over and Over Again.
Now: more content, graphics, and diagrams
www.readysetpresent.com Page 13

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A guide to successful social media marketing

  • 1. A Guide to Successful Social Media Marketing Sample
  • 2. Advantages & Disadvantages of Social Networking www.readysetpresent.com Page 2
  • 3. Definition  The use of a website for connecting with people via the internet to share information, photos, messages, etc. www.readysetpresent.com Page 3
  • 4. What is A Social Networking Website?  Social networking websites allow users to: – Create their own profile page. – Build networks of contacts and interact with them.  Many social networking websites allow users to: – Blog or microblog. – Post videos, photos, and podcasts. www.readysetpresent.com Page 4
  • 5. Do Benefits Outweigh Costs?  The answer is complicated: – If a person knows how to correctly use social networking websites, then the benefits do outweigh the costs. – If a person is not careful, however, they can put themselves in danger. – Overall, social networking websites are a very useful tool, and when used properly, the benefits far outweigh the costs. – Social networking websites are the wave of the future, so use them to your advantage, but be careful! www.readysetpresent.com Page 5
  • 6. 25 Useful Social Networking Tools (1 of 26)  Myspace – Myspace is the second most trafficked student-based social networking website. – It is second only to Facebook. – It allows users to personalize their profile (often to a greater extent than facebook, which has a set background.) – It allows the sharing of photos, music, and videos. – It allows people to post on each other’s walls and communicate with friends. www.readysetpresent.com Page 6
  • 7. 30 Tips to Effectively Use Facebook for Your Business (2 of 31) 1. Fill out your profile completely to earn trust. – Whether you are a business owner managing a personal profile or a business profile, information gives your name and company more credibility. www.readysetpresent.com Page 7
  • 8. 25 Useful Social Networking Tools www.readysetpresent.com Page 8
  • 10. 30 Tips to Effectively Use Facebook for Your Business www.readysetpresent.com Page 10
  • 11. 10 LinkedIn Tips for Professionals www.readysetpresent.com Page 11
  • 12. 34 Ways to Use YouTube for a Business www.readysetpresent.com Page 12 6 Ways Use ouTube r a usiness
  • 13. Download “Social Media Marketing” PowerPoint presentation at ReadySetPresent.com Slides include: 10 basic vocabulary words, 7 safety tips, 12 advantages and disadvantages of social networking websites, 25 useful social media marketing tools and websites, including Facebook, Myspace, Ning, LinkedIn, Twitter, Flickr, YouTube, QZone, and Digg, 14 tips for effective marketing with Twitter, 30 tips to effectively use Facebook for a business, 10 LinkedIn tips for professionals, 36 ways to use YouTube for business, 6 action steps and much more. Royalty Free - Use Them Over and Over Again. Now: more content, graphics, and diagrams www.readysetpresent.com Page 13