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- 1. ANNE MARIE GUIRAUDET UCR WINTER QUARTER 018 SOCIAL MEDIA MARKETINFINAL PROJECT
- 2. SUMMARY ‣ INTRODUCTION ‣ MY BLOG ‣ FACEBOOK ‣ TWITTER ‣ LINKEDIN ‣ CLOSING THOUGHTS
- 3. Hello everyone, as it’s the end of the Social Media Marketing class I’d like to share with you some content. INTRODUCTION First of all, why did I choose this class ? ‣ To improve my general skills in marketing ‣ To discover new tools and methods concerning social media ‣ To learn about the newest techniques that will be useful in my future professional life!
- 4. MY BLOG - ANALYZE I end up with 346 page views, 12 followers, 9 final posts and 6 total comments. My two posts that got the most views (with 8 each) are « engaging in FB groups » and « what about my utilization of social media » . I think I got the most views on these two because they are my most pertinent posts: these are topic than can interest everyone.
- 5. MY BLOG - VLOG I end up with 12 views on Youtube and 27 views on my blog page. I would put more attention into editing the video at the end because this can be a good way to interest people but when it has some defaults a lot of us here discouraged to watch the video until the end. I think I will keep on with a blog after this one. I would create a new one and focus on the topics I like including travel, photography, humanitarian and nature.
- 6. FACEBOOK I knew facebook very well since I’ve been using it during 6 years already. I understood it a lot more by using this network in a social media context. The function of groups, ads and all the marketing tools I didn’t know are actually very useful. This network is in my opinion the most powerful one available so far. It allows us to keep in touch with people, connect with brands, or gather with persons who share the same interests. Of course you also learn / discover everyday new products or features offered by some page you run into, and this is one big asset of Facebook.
- 7. On the account created for this class I only have 24 friends but on my real account I have 1238. I’m following 54 brands and involved in almost 15 groups. I like changing my centers of interest on FB to get committed with different people all the time. I’m following 148 different pages, some are magazines, other promote brands, celebrities, products or ways of thinking.
- 8. TWITTER I learned about Twitter that it’s the best social network to relay the information quickly and efficiently. Twitter content can become viral in a few seconds, and selecting well what you will post is important. It can increase your popularity and your number of followers / or the opposite can happen and you’ll fall all the way down. I already used twitter daily but I will definitely keep on using it! It’s the best way to be informed nowadays if you look for something clear and precise.
- 9. On Twitter I follow BFMTV, the Ellen Show and Konbini. They allow me to keep an eye on the worlds’ news, seriously or more in an entertaining way. Strengths: Easy to use Convenient Instant content Not much time needed to catch the information Weaknesses: Can be faked, trolled Can be hard to get used to the language sometimes used Can be addictive: looking for buzz before everything else
- 10. LINKEDIN I was not really using LinkedIn before this class because I never get used to really use it. Now that I need it things are different. I enjoyed learning about LinkedIn features as the groups you can get involved in. LinkedIn is the resume online we all need to find job opportunities and build a professional network. I started to follow Journal du Luxe because I will do my master’s degree in this sector and AYO, an humanitarian association I’m involved with. I will of course continue to follow them after this class.
- 11. CLOSING THOUGHTS This class helped me a lot to see what are the different tools in social media we can use to promote our business. ‣ The fundamentals to carry a blog, from its creation to its daily maintenance. ‣ The very practical (new) aspects I found on FB groups, and also the way of being committed with others. ‣ The advertising tools available on FB. ‣ The function of groups on LinkedIn. ‣ The way how a content becomes viral, or how to make the best post to increase its future reach.
- 12. THANK YOU FOR THIS CLAS
Editor's Notes
- I think I didn’t get a big difference by posting during some days rather than others regarding views or comments. My blog is not referenced well enough to appear more frequently in people’s feed if I don’t know them. I would need to promote more my blog to try posting strategically. I think I got the most views on these two because they are my most pertinent posts: FB groups is a very actual topic and should interest every people currently using it, and statistics about how I use Social Media are always interesting to analyze, as our way to use them differs a lot. If I had to do it differently I would make my blog look more attractive to get more views and presence within social media posts.
- I would definitely arrange my video better so that there are no cut sentences. I would also try to improve the quality of the image by choosing a better time in the day or change my exposition. This would give an overall better impression of my vlog. This class gave me the envy to keep on with a blog. I know that I would not stay on this one as it was for a scholar purpose. I am much more interested now in creating a real blog that would match me more, where I could share my personal interests. I will probably need to create one in a professional purpose later, this class will definitely be useful for me!
- I will keep on using Facebook in the future. I will probably delete the account I created for this class and just « clean » my original one. I want to have a more professional FB page even if it’s before anything else a relaxed social network, I don’t want to keep all my 1238 (whom I mostly don’t know). It’s important to have a clear account relevant to our personality, interests and studies / job.