Durham pc-user-group-presentation


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Marketing Products, Services or Unique Ideas: Using WordPress and Social Media

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  • Do you have a picture of Matt?   Your picture from the back on WordCamp is a good idea
  • Durham pc-user-group-presentation

    1. 1. Marketing Products, Services or Unique Ideas : Using WordPress and Social Media Aaran Duncan, Digital Deceptions Glenn McKnight, Global Catalysts Consulting
    2. 2. Presentation Agenda 1.  About Us 2.  Social Media Basics 3. The Power of Wordpress 4. Intro to WordPress
    3. 3. 1. About Us:    Glenn McKnight <ul><li>IT consultant working with Business and non profits to help them use the power of digital storytelling to convey their message </li></ul><ul><li>Background </li></ul><ul><li>ICANN Member for Internet Standards, </li></ul><ul><li>IEEE HTC Data Connectivity committee  </li></ul>
    4. 4. 1. About Us <ul><li>Duncan is a Durham Region Graphic and Web Design expert </li></ul><ul><li>Helps promote products, services or unique ideas through print, SEO, accessible standards based web design, social media and marketing. </li></ul><ul><li>Winner of WordCamp Toronto 2009 Best WordPress Theme  </li></ul>www.digitaldeceptions.ca
    5. 6. 2. Social Media
    6. 7. What is Social Media <ul><li>Wikipedia : </li></ul><ul><li>“ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.” </li></ul>
    7. 8. Growth <ul><ul><li>There are currently 112 million active blogs ( Technorati ). </li></ul></ul><ul><ul><li>10 billion videos are viewed online each month in the US ( comScore ). </li></ul></ul><ul><ul><li>Consumer-created content is the No. 1 aid to a buying decision ( J.C. Williams Group ). </li></ul></ul><ul><ul><li>Reviews generated by fellow consumers have a greater influence than those generated by professionals ( The Kelsey Group ). </li></ul></ul><ul><li>  </li></ul>socialstudiezblog.wordpress.com/2009/07/21/the-ultimate-social-media-marketing-guide/  
    8. 9. It's not your grand-daddy's internet <ul><li>“ I think it’s the way to reach fragmented audiences. The model before was you could take a shotgun approach through newspapers and traditional media like TV and it would be very effective.  </li></ul><ul><li>Now audiences are looking for communication resources that are specific to their interests so it’s harder to reach them traditionally. But you can still connect with them through social media and viral marketing.”   </li></ul>
    9. 10. Agenda <ul><li>2a. Why is Social Media Important? </li></ul><ul><li>2b. Social Media State of Mind </li></ul><ul><li>2c. Project Example </li></ul><ul><li>2d. Three Types of Social Media </li></ul><ul><li>2e. Measuring Results </li></ul>
    10. 14. Rethink Marketing <ul><li>Outbound Marketing </li></ul><ul><ul><li>Telemarketing </li></ul></ul><ul><ul><li>Trade shows </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Email blasts </li></ul></ul><ul><ul><li>Print ads </li></ul></ul><ul><ul><li>TV/radio ads </li></ul></ul><ul><li>Inbound Marketing </li></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Free tool and Trials </li></ul></ul><ul><ul><li>Viral videos </li></ul></ul>
    11. 15. Social Media is Inbound Marketing <ul><ul><li>Social Media helps with SEO </li></ul></ul><ul><ul><li>Social Media promotes your Blog </li></ul></ul><ul><ul><li>Social Media is Permission Centric </li></ul></ul><ul><ul><li>The conversation has already started… </li></ul></ul>
    12. 16. Agenda <ul><li>2a. Why is Social Media Important? </li></ul><ul><li>2b. Social Media State of Mind </li></ul><ul><li>2c. Project Example </li></ul><ul><li>2d. Three Types of Social Media </li></ul><ul><li>2e. Measuring Results </li></ul>
    13. 17. “ I’m 48. I don’t understand this Social Media stuff.” <ul><ul><li>Similar to a business cocktail reception  </li></ul></ul><ul><ul><li>Without constraints of time or space </li></ul></ul>
    14. 18. Business Cocktail Party Advice <ul><ul><li>Meet people and start conversations </li></ul></ul><ul><ul><li>Answer questions – help others, share </li></ul></ul><ul><ul><li>Ask questions – trust others’ advice </li></ul></ul><ul><ul><li>Have fun </li></ul></ul><ul><ul><li>Develop relationships first, sales will come </li></ul></ul>
    15. 19. Social Media = Cocktail Party <ul><ul><li>Become a real member of the community </li></ul></ul><ul><ul><li>Add value to the community </li></ul></ul><ul><ul><ul><li>Ask and answer questions </li></ul></ul></ul><ul><ul><li>More effective than live cocktail parties </li></ul></ul><ul><ul><li>No boundaries of time or space </li></ul></ul><ul><ul><li>Other people can listen in easily </li></ul></ul><ul><ul><li>Content is searchable, leading back to you </li></ul></ul>
    16. 20. Agenda <ul><li>2a. Why is Social Media Important? </li></ul><ul><li>2b. Social Media State of Mind </li></ul><ul><li>2c. Project Example </li></ul><ul><li>2d. Three Types of Social Media </li></ul><ul><li>2e. Measuring Results </li></ul>
    17. 21. Project Example: CharityHaunt.ca <ul><li>We created a W3C standard compliant website so that it can be used as an effective communication vehicle to easily publish content ( audio, images, video and text ), sell and promote tickets to the Haunt Attraction and utilize the website as the hub for all online marketing, promotions and social media campaigns by measuring and targeting users. </li></ul>
    18. 23. We did this by using  WordPress, Facebook, YouTube and Google Analytics
    19. 24. Agenda <ul><li>2a. Why is Social Media Important? </li></ul><ul><li>2b. Social Media State of Mind </li></ul><ul><li>2c. Project Example </li></ul><ul><li>2d. Three Types of Social Media </li></ul><ul><li>2e. Measuring Results </li></ul>
    20. 27. Marketing Tips for SM-Publishing <ul><ul><li>Publish: “Everything you have anywhere you can” </li></ul></ul><ul><ul><li>Monitor what others publish, promote it </li></ul></ul><ul><ul><li>Empower your customers to publish </li></ul></ul>
    21. 29. Monitor What’s Published
    22. 34. Monitor What’s Published
    23. 35. Monitor What’s Published
    24. 36. Promote Flattering Content
    25. 40. Marketing Tips for SM-Share <ul><ul><li>Monitor what’s being shared about you </li></ul></ul><ul><ul><li>Find where your audience hangs out </li></ul></ul><ul><ul><li>Promote your content and other content </li></ul></ul><ul><ul><li>Produce content your audience will love </li></ul></ul>
    26. 45. Marketing Tips for SM-Network <ul><ul><li>Make friends </li></ul></ul><ul><ul><ul><li>Find your existing connections </li></ul></ul></ul><ul><ul><ul><li>Network through groups </li></ul></ul></ul><ul><ul><ul><li>Add to your email signature, blog articles, bio orprofile… </li></ul></ul></ul><ul><ul><li>Be helpful </li></ul></ul><ul><ul><ul><li>Answer questions </li></ul></ul></ul><ul><ul><ul><li>Share interesting content </li></ul></ul></ul><ul><ul><ul><li>Make connections </li></ul></ul></ul>
    27. 46. Agenda <ul><li>2a. Why is Social Media Important? </li></ul><ul><li>2b. Social Media State of Mind </li></ul><ul><li>2c. Project Example </li></ul><ul><li>2d. Three Types of Social Media </li></ul><ul><li>2e. Measuring Results </li></ul>
    28. 49. Lets look at some Social Media stats
    29. 50. modernlifeblogs.com
    30. 51. Facebook Fans & Activity
    31. 52. mashable.com/2011/10/21/facebook-infographic
    32. 53. Other Metrics <ul><ul><li>Friends on Facebook. Twitter or LinkedIn </li></ul></ul><ul><ul><li>Votes and Comments on blog articles </li></ul></ul><ul><ul><li>Posts in forums </li></ul></ul><ul><ul><li>Questions answered on Yahoo Answers </li></ul></ul>
    33. 54. Part Three:  Wordpress
    34. 55. History <ul><ul><li>It was first released on May 27, 2003, by  Matt Mullenweg </li></ul></ul><ul><ul><li>Version 3.0  downloaded over 65 million times. </li></ul></ul><ul><ul><li>(CMS) powered by  PHP  and  MySQL  and is the most  popular CMS on the Internet </li></ul></ul><ul><ul><li>A Free and Open Source Blogging tool  </li></ul></ul>
    35. 56. WordPress comes in 2 flavours
    36. 57. WordPress.com <ul><li>WordPress.com is a web hosting service from Automattic which hosts fantastic websites </li></ul>
    37. 59. WordPress.org <ul><li>WordPress is free software which you can use to create fantastic websites. </li></ul>
    38. 61. en.wordpress.com/stats/
    39. 62. wordpress.org/download/counter
    40. 63. From July to Dec 2011 WordPress 3.2 downloaded  15 Million Times
    41. 66. 15.7% of the top million websites run WordPress (the nearest competitor has 2.8%) w3techs.com
    42. 67. WordPress is a CMS (Content Management System)
    43. 68. Why use a CMS? <ul><li>When you have a lot of content,  </li></ul><ul><li>managing it becomes very complex. </li></ul><ul><li>A CMS makes things much easier </li></ul><ul><ul><li>Content lives in the database </li></ul></ul><ul><ul><li>The &quot;look&quot; of the website lives in the theme </li></ul></ul><ul><ul><li>The CMS brings the two together in real-time </li></ul></ul>
    44. 69. WordPress is written in PHP <ul><li>PHP is a language designed for web </li></ul><ul><ul><li>Native HTML support </li></ul></ul><ul><ul><li>Has functions to do the types of things web pages do </li></ul></ul><ul><ul><li>Actively being developed </li></ul></ul><ul><ul><li>Works on any platform </li></ul></ul><ul><ul><li>Works with any web server software </li></ul></ul><ul><li>PHP is easy to learn as far as programming languages go </li></ul>
    45. 70. WordPress is Extensible
    46. 71. wordpress.org/extend/plugins/ 
    47. 72. wordpress.org/extend/themes/ 
    48. 73. wordpress.org/extend/mobile/ 
    49. 74. Active Developement core.trac.wordpress.org/
    50. 75. The Best Part
    51. 76. The Community
    52. 77. wordpress.org/support
    53. 78. wordpress.stackexchange.com
    54. 79. codex.wordpress.org/Mailing_Lists
    55. 80. central.wordcamp.org
    56. 81. wordpress.tv
    57. 82. wordpressfoundation.org
    58. 83. Now Let Me Introduce You To WordPress