Social Media Marketing Seminar


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Social Media Marketing Seminar

  1. 1. A Guide for Business Owners
  2. 2. What You’ll Learn <ul><li>Completely NEW way for you to build your own business </li></ul><ul><li>Grow the value of your own personal brand, virtually for nothing! </li></ul><ul><li>Get new prospects to contact you. </li></ul><ul><li>Be sure you know what your customers think about you and what they're actually saying. </li></ul><ul><li>Make sure you're completely up to date with the latest significant online trends . </li></ul><ul><li>Be prepared for the next wave of developments on the way. </li></ul><ul><li>Implement these learning's into your own personal Social Media strategy. </li></ul>
  3. 3. What is Social Media? <ul><li>Social media has been defined* as &quot;people talking to each other online&quot;. </li></ul><ul><li>To get more practical, it’s the name we use for the tools people are using on the internet to: </li></ul><ul><li>Create For example, blogs , podcasts , online video and user-generated content </li></ul><ul><li>Connect For example, social networks, virtual worlds (like Second Life ) and microblogging platforms (like Twitter ) </li></ul><ul><li>Share For example, social bookmarking (like Delicious ), photo- and video-sharing (like Flickr and You Tube ). </li></ul><ul><li>Collaborate For example, wikis and open source software. </li></ul><ul><li>Define For example, tagging, democratised content networks like Digg, and ratings and reviews. </li></ul>
  4. 4. Why do we call it Social Media? <ul><li>Here’s the smarty-pants answer: because it’s social , and because it’s media ! </li></ul><ul><li>Let’s get into that a bit deeper… social media is social , because all these tools have changed the way we buy, sell, communicate, compare and relate. </li></ul><ul><li>It’s media because, like newspapers, television and radio, social media conveys news and forms opinion. </li></ul><ul><li>You’ll discover the different individual aspects of social media, but the real secret sauce is how they all fit together. And the best way to discover how they fit together, is to use them. </li></ul><ul><li>Thankfully, we have a few places you can start using social media </li></ul>
  5. 5. According to Gabor
  6. 6. Whitepaper Figures <ul><li>Released in March of 2009 </li></ul><ul><li>Its a Global report </li></ul><ul><li>Conducted Research on 900 Marketing Companies or Coordinators. </li></ul><ul><li>Some of the findings: </li></ul><ul><ul><li>How much time marketers are investing in social media </li></ul></ul><ul><ul><li>The benefits of social media </li></ul></ul><ul><ul><li>How time invested impacts results </li></ul></ul><ul><ul><li>The top social media tools </li></ul></ul>
  7. 7. The Benefits of Social Media Marketing <ul><li>The number one benefit of social media marketing is gaining the all-important eyeball. </li></ul><ul><li>Improving traffic and growing lists was the second major benefit, followed by building new partnerships. </li></ul><ul><li>An unexpected benefit has been a rise in search engine rankings. </li></ul><ul><li>50% of the time it has been found that social media generated qualified leads. </li></ul><ul><li>One in three social media marketing campaigns have helped close business. </li></ul>
  8. 8. Resulted in New Business Partnerships <ul><li>Those who invest the most time in social media marketing gain the most business partnerships. Results show 61.8% of people who have only invested a few months in their social media marketing report new partnerships were gained. </li></ul>
  9. 9. Generating Qualified Leads <ul><li>After only a few months and with as few as 6 hours a week invested, more than half of marketers have generated qualified leads with social media marketing. </li></ul>
  10. 10. Reduced my Overall Marketing Expenses <ul><li>The only financial cost of social media marketing is the time it takes to gain success. Its been found a significant percent of participants strongly agreed that overall marketing costs dropped when social media marketing was implemented. </li></ul>
  11. 11. Helped Search Rankings <ul><li>Improved search engine rankings were most prevalent amongst those companies who have been using social media for years, with nearly 80% reporting a rise (and most reporting a strong improvement). </li></ul>
  12. 12. Increased Traffic/Subscribers/Opt-in list <ul><li>60% of companies found that increased traffic occurred with as little as 6 hours a week invested in social media marketing. Those who have been doing this for years reported even better results. </li></ul><ul><li>Owners of small businesses (2 to 100 employees) were more likely than others to report benefits. </li></ul>
  13. 13. Age Factor Global Trends <ul><li>30 to 39 are most likely to be using social media marketing(44.8% spending 10+ hours weekly). </li></ul><ul><li>20 to 29 year olds (40.3% spending 10+ hours weekly). </li></ul><ul><li>50- to 59-year-olds (38.7% spending 10+ hours weekly). </li></ul>
  14. 14. How to Understand the Market place: <ul><li>1. Understand your competition </li></ul><ul><li>2. Understand that there are more than ONE channel </li></ul><ul><li>3. Pick your target market that matches the channel </li></ul><ul><li>4.Its about BRAND engagement NOT selling. </li></ul><ul><li>5.Its Peer-to-Peer selling and how you influence it. </li></ul>
  15. 15. Understanding your Competition <ul><li>If I was a Car manufacturer I would look at what Ford was doing. </li></ul><ul><li>If I was a business consultant I would look at what Brian Tracy was Implementing. </li></ul><ul><li>If I was selling product I’d be looking at what Dell do. </li></ul><ul><li>If I wanted to improve customer service I’d look at what Starbucks were doing using SMM to achieve that. </li></ul><ul><li>Why do you think this would be. </li></ul>
  16. 16. That’s Right <ul><li>Gabor’s old adage: Learn from the BEST and DELETE the REST </li></ul>
  17. 17. Which Channel <ul><li>Over 1000 Social Networking sites </li></ul><ul><li>48 main ones </li></ul><ul><li>Which do you select for your business or organisation? </li></ul>
  18. 18. The Channels
  19. 19. Social Networking Demographics <ul><li>A Twitter account can inform 100,000 followers in a single “tweet” </li></ul><ul><li>2/3’s of the global internet population view or participate in social media networks. </li></ul><ul><li>The Estimated global population is 1.5 billion </li></ul><ul><li>9.5 million Australians visited consumer generated websites in January 2009 (up 24% from 2008) </li></ul><ul><li>700,000 New Zealanders visited consumer generated websites in January 2009 (up % 17 from 2008) </li></ul><ul><li>2.4 million MySpace (-17%), 2.3 million Blogger blogs (+21%) </li></ul><ul><li>502,169 Registered New Zealand Facebook Users </li></ul><ul><li>Twitter use has grown 900% in the past 12 months </li></ul><ul><li>Twitter’s 6 million users are dwarfed by the 175 million users of the five-year-old Facebook, which grew 127% in 2008. </li></ul>
  20. 20. Our Recommendations <ul><li>Start with two: Facebook and Twitter </li></ul><ul><li>Then Test and Measure. So lets learn from New Zealand's Best of Breed. </li></ul>
  21. 21. The Best of Breed
  22. 22. Weet-Bix /All Blacks <ul><li>How badly can you get this wrong </li></ul><ul><li>Sanitarium Weetbix has invested 1.4 million in to Social Media Marketing. </li></ul><ul><li>They got the whiplash of controversy. </li></ul><ul><li>But a benefit was that it created Hype and online buzz </li></ul>
  23. 23. Sanitarium Weetbix
  24. 24. Best Buys
  25. 25. <ul><li>Video </li></ul><ul><li> </li></ul><ul><li>You Tube Channel http:// =3&ob=4 </li></ul>
  26. 26. Telecom
  27. 27. Les Mills
  28. 28. Anthony Robbins
  29. 29. Sony Playstation - Mobile
  30. 30. Vodafone
  31. 31. House Of Travel
  32. 32. Torpedo 7
  33. 33. Building Databases <ul><li>Social Media competition engine the likes off Sony and Dominion breweries are heavily getting into building mobile phone and email databases so they can actively market to their client base. </li></ul>
  34. 34. Sale Street
  35. 35. Kurek Ashley Case Study <ul><li>What is available to you – if you took it seriously </li></ul><ul><li>24/48 channels </li></ul><ul><li>Managing all 24 </li></ul><ul><li>The results we’re after – currently 4500 people use Kureks services and in 2 years we plan to drive his database to 200,000 users. </li></ul><ul><li>You wouldn’t be able to achieve this with any other medium. </li></ul>
  36. 36. Kurek Channels <ul><li>Blogger </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Linkedin </li></ul><ul><li>Newsvine </li></ul><ul><li>Technorati </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Bebo </li></ul><ul><li> </li></ul><ul><li>Digg </li></ul>
  37. 37. Tools + Applications <ul><li>Tweetdeck – Micro manage twitter </li></ul><ul><li>Radian 6 – CRM </li></ul><ul><li> – Integration application </li></ul><ul><li>TruView - Social media community analysis </li></ul><ul><li>TruCast - Brand reputation monitoring and defence </li></ul>
  38. 38. Tweet Deck <ul><li>Tweet directly from TweetDeck and share photos or web links </li></ul><ul><li>Manage conversations with @replies and direct messages </li></ul><ul><li>Create Groups to easily follow friends, colleagues or other interest groups </li></ul><ul><li>Follow topics in real-time with saved searches </li></ul><ul><li>Avoid Twitter spam </li></ul>
  39. 40. Now Some from Our Clients
  40. 41. Wine Vault
  41. 42. Kim Crawford Wines
  42. 43. Orbis Flash
  43. 45. About Health – RES V
  44. 46. Gabor Sareczky
  45. 47. This is what we’ll do for you: <ul><li>Create a Facebook Page, and subsequent Group and Fan pages, </li></ul><ul><li>Create a Twitter Page, and Optimise these pages. </li></ul><ul><li>And Integrate These Pages along with 48 others.. </li></ul><ul><li>All you’ll have to do is update the content once in a while. </li></ul>
  46. 48. In Particular: Facebook <ul><li>Competitor Research </li></ul><ul><li>Adding Profile Picture: </li></ul><ul><li>Adding Basic Information: </li></ul><ul><li>Inviting Friends/Fans (provided where contacts are available): </li></ul><ul><li>Adding Pictures: (Provided Pictures are available 12) </li></ul><ul><li>Adding Video: (Provided Videos are available 2) </li></ul><ul><li>Tagging Video: </li></ul>
  47. 49. Twitter <ul><li>Competitor Research </li></ul><ul><li>Individual Profile set up: (Personal) </li></ul><ul><li>Adding Profile Picture: </li></ul><ul><li>Adding Basic Information: </li></ul><ul><li>Inviting Friends/Fans: </li></ul><ul><li>Creating Short Urls </li></ul><ul><li>Background Design </li></ul>
  48. 52. Q & A