How to drive conversions with personalisation

•

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We cover the building blocks organisations need to put in place to drive conversions across their website by leveraging digital personalisation

Marketing

ratiopartners.co.uk 3
•
•
•
•
Traffic driven to
web page,
landing page or
series of pages
Each experience
tailored based
on what we
know

ratiopartners.co.uk 4
Ecommerce
Sale
Add to basket
Collect email
Increases
basket size
Non-retail
Form
completion
Email
subscriber
Request a call
back
Apply for job
Attend event
Apps
Download
Trail sign up
1st purchase
Repeat
purchase
Request for
more
information

ratiopartners.co.uk 5
Renewal
Revenue
Lead Quality Sign-up Rate
Lead-gen
Sessions
Total sessions
Direct Organic Search
Lead-gen CTR
Lead-gen
Conversion
Rate
# of Steps
Completion %
per Step
CTA
Effectiveness
Complexity of
CTA
Amount of
Distractions
Margin
Customer
segments
Segment
profitability
➢
➢
➢
➢

ratiopartners.co.uk 6
Analytics
Business
UX
Customer
research

ratiopartners.co.uk 11ratiopartners.co.uk 11
Day 1 Month 1 Month 3 Month 6 Month 12
Strategy
Tactics

ratiopartners.co.uk 12
Day 1 Month 1 Month 3 Month 6 Month 12
Strategy
Tactics

ratiopartners.co.uk 13
Day 1 Month 1 Month 3 Month 6 Month 12
Strategy
Tactics

ratiopartners.co.uk 16
Business
growth
Business impact

ratiopartners.co.uk 17
KPIs, metrics
Business
growth
Measurement
framework
.

ratiopartners.co.uk 18
Audience segment
identification
KPIs, metrics
Business
growth
Insight extraction.

ratiopartners.co.uk 19
Personalisation plan
Audience segment
identification
KPIs, metrics
Business
growth
Optimisation
.

ratiopartners.co.uk 20
Personalisation plan
Audience segment
identification
KPIs, metrics
Business
growth
Development, page templates, test set up Implementation

ratiopartners.co.uk 21
Mario.Kyriacou@ratiopartners.co.uk

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