The ‘modern shopper’ encounters endless messages via a plethora of online and offline marketing channels, executing transactions across multiple devices wherever and whenever they please. This creates a complex challenge for advertisers to analyse which promotional activities are most effective.
Rakuten Attribution’s (formerly DC Storm) Commercial Director Lewis Lenssen will look at how consumer behaviour has evolved while identifying key drivers for this change. Demonstrating the importance of a holistic customer view for accurate attribution, Lenssen will also cover how best to use consolidated user activity data in taking appropriate action.
Presentation from NRF 2019 Retail's BIG Show and NRF Foundation Student Foundation
Sherry Egerton, Director of Customer Success - ACEO Retail - 1
Ian Holland, VP, R&D, Professional Services, ACCEO Retail - 1
Scott Pearson, CEO, Curator Retail Consultant
Customer experience trends 2016 are changing the way we look the most important experience. Measuring changes to be in multichannel and customer feedback rises in importance. These are the trends
What are the building blocks of retail customer experience? What needs to be in place to start selling more through better experiences? #customerexperience #sales
Presentation from NRF 2019 Retail's Big Show
Adam Levene, Founder, Hero
Gabrielle Chou, Founder and CEO, Allure Systems
Alex, Adelman, CEO & Co-Founder, Lolli
Oliver Tan, CEO, ViSenze
Retail AI at work: How leading retailers are using AI to optimize pricing and...National Retail Federation
NRF 2019: Retail's Big Show
Michael Feindt, Founder and Chief Scientific Officer, Blue Yonder
Desikan Madhavanur, EVP and Chief Product Development Officer, JDA Software
Presentation from NRF 2019 Retail's BIG Show and NRF Foundation Student Foundation
Sherry Egerton, Director of Customer Success - ACEO Retail - 1
Ian Holland, VP, R&D, Professional Services, ACCEO Retail - 1
Scott Pearson, CEO, Curator Retail Consultant
Customer experience trends 2016 are changing the way we look the most important experience. Measuring changes to be in multichannel and customer feedback rises in importance. These are the trends
What are the building blocks of retail customer experience? What needs to be in place to start selling more through better experiences? #customerexperience #sales
Presentation from NRF 2019 Retail's Big Show
Adam Levene, Founder, Hero
Gabrielle Chou, Founder and CEO, Allure Systems
Alex, Adelman, CEO & Co-Founder, Lolli
Oliver Tan, CEO, ViSenze
Retail AI at work: How leading retailers are using AI to optimize pricing and...National Retail Federation
NRF 2019: Retail's Big Show
Michael Feindt, Founder and Chief Scientific Officer, Blue Yonder
Desikan Madhavanur, EVP and Chief Product Development Officer, JDA Software
Presentation from NRF 2019 Retail's Big Show
Jude Reter, VP of Digital Experiences, Express
Ed Gleich, SVP of Marketing, Little Caesars
Alex Price, Global VP of Alliances, Channels and Strategy, JDA Software
Kent Savage, Founder and CEO, Apex Supply Chain Technologies
Buyers are evolving and becoming more demanding. If you want to compete in the modern B2B world, you need to change the way you approach user experience.
In a world where everything we do is defined by the results we generate, how can we effectively experiment with user experience without damaging ROI in the process?
Tim Burge will take you through a structured approach for applying common practice B2C techniques to the B2B world.
Presentation from NRF 2019 Retail's Big Show
Francois Chaubard, CEO, Focal Systems, Inc.
Lindon Gao, Co-Founder and CEO, Caper
Steve Gu, Co-Founder and CEO, AiFi
Krishna Motukuri, Co-Founder and CEO, Zippin
Pradeep Pydah, Founder and CEO, Maxerience
LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measureAdido
The complexity of the digital marketing mix makes performance measurement difficult, resulting in compromised reporting with a bias towards 'easy' to measure channels. This talk highlights best practice measurement, showing how it can support effective digital marketing and dive action.
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Sydney 2016Bench
Presentation by: Gil Snir, CMO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Seven Steps to Getting Started with Sales EnablementJeff Day
Poor alignment between sales and marketing causes friction with significant impact on revenue. Effective sales enablement brings marketing and sales together to drive greater sales effectiveness. Use these 7 steps to improve Sales Enablement, and improve sales productivity.
The Role of Team Synergy in Digital Transformation | Mike Stephenson, HBF | G...Bench
Presentation by: Mike Stephenson, Digital Manager, HBF
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Building an E-commerce Strategy From the Ground Up | Matt Jefferies | GC Melb...Bench
Presentation by: Matt Jefferies, Head of Digital, Miele
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Presentation from NRF 2019 Retail's Big Show
Jude Reter, VP of Digital Experiences, Express
Ed Gleich, SVP of Marketing, Little Caesars
Alex Price, Global VP of Alliances, Channels and Strategy, JDA Software
Kent Savage, Founder and CEO, Apex Supply Chain Technologies
Buyers are evolving and becoming more demanding. If you want to compete in the modern B2B world, you need to change the way you approach user experience.
In a world where everything we do is defined by the results we generate, how can we effectively experiment with user experience without damaging ROI in the process?
Tim Burge will take you through a structured approach for applying common practice B2C techniques to the B2B world.
Presentation from NRF 2019 Retail's Big Show
Francois Chaubard, CEO, Focal Systems, Inc.
Lindon Gao, Co-Founder and CEO, Caper
Steve Gu, Co-Founder and CEO, AiFi
Krishna Motukuri, Co-Founder and CEO, Zippin
Pradeep Pydah, Founder and CEO, Maxerience
LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measureAdido
The complexity of the digital marketing mix makes performance measurement difficult, resulting in compromised reporting with a bias towards 'easy' to measure channels. This talk highlights best practice measurement, showing how it can support effective digital marketing and dive action.
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Sydney 2016Bench
Presentation by: Gil Snir, CMO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Seven Steps to Getting Started with Sales EnablementJeff Day
Poor alignment between sales and marketing causes friction with significant impact on revenue. Effective sales enablement brings marketing and sales together to drive greater sales effectiveness. Use these 7 steps to improve Sales Enablement, and improve sales productivity.
The Role of Team Synergy in Digital Transformation | Mike Stephenson, HBF | G...Bench
Presentation by: Mike Stephenson, Digital Manager, HBF
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Building an E-commerce Strategy From the Ground Up | Matt Jefferies | GC Melb...Bench
Presentation by: Matt Jefferies, Head of Digital, Miele
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
The CMO's Guide to Performance MarketingPerformanceIN
The CMO's Guide to Performance Marketing by SVP Marketing Peter Klein of MediaWhiz, which took place at Performance Marketing Insights NYC on March 12 2013.
Securing the Future of Affiliate Marketing - Helen Southgate, affilinetPerformanceIN
With advertisers contemplating the value of reward-based activity, price comparison sites focusing on direct partnerships and companies taking their search campaigns in-house, the affiliate industry has important choices to make about where its future lies. Brands want to increase their reach and engage customers across a wide range of publishers, which is opening up opportunities for the networks best placed to meet their demands.
Helen Southgate takes an honest and direct review of the mythical ‘long-tail’ of websites and explains the steps affiliate marketing must take to ensure its sustainability.
How to Create Outstanding Content Across Europe by Kevin Gibbons and Chelsea ...PerformanceIN
Find out how to create outstanding content across Europe. Every market is different, timescales are short and budgets can be tight - but there's plenty of efficiencies in creating an integrated content strategy to combine local knowledge with a centralised strategy.
This session will share experiences of how we have achieved great results for brands including Momondo and Premier Farnell across Europe, by crafting content tailored and localised towards a targeted audience and promoted to leverage relationships within your geographic region.
New Data Battlegrounds Shaping Performance - Dawn Quigg & Kevin Edwards, Affi...PerformanceIN
Performance Marketing’s success is built on sales volume but what other factors should we be considering when assessing the wider contribution to advertisers by the channel?
For too long many affiliate campaign decisions have been made with little, partial or no knowledge of the bigger picture: device switching, varying click paths by affiliate and sector and the impact of affiliates on customer quality. Many advertisers now challenge their networks to deliver both value and volume as well as unlocking previously untapped data sources that can inform future strategy.
Using Affiliate Window campaign data you’ll hear how different brands are making that transition. Highlighting key insights that will look to challenge perceptions and beliefs and showcasing how brands are building campaigns for the future, hear brand new network insights and concepts for 2015.
Capture - Day 1 - 09:00 - "Drawing a Line Under the Measurement of Video Adve...PerformanceIN
The buying and selling of video advertising is not new. A more recent development has been seen in the rise of the all-consuming publisher, and the amount of brands adopting video to target consumers across different channels.
Then comes the tricky part: the measurement. In measuring the 'performance' of online video, what metrics should we be using to understand its impact?
In this session, Head of International and Programmatic at Tremor Video, Greg Smith, will guide PMI attendees through the potential of video advertising and what advertisers, publishers and agencies really should be looking for when grading success.
A World Without Cookies by Jochen SchlosserPerformanceIN
Biometrics might be the emperor’s new clothes for smartphone manufacturers, yet it is fingerprinting of an altogether different variety that has marketer’s salivating at the prospect of a cookieless web.
Using information from a mobile device means it is now possible to track a consumer without storing information locally, before doing away with cookies entirely. However, as with any technological innovation there are pros and cons to consider.
Dr. Jochen Schlosser will share discoveries he has made. What advantages are there, why this new ID should not be called fingerprinting and what aspects need to improve before it becomes the de facto standard?
The newest channel in Performance Marketing? How Referral Marketing is drivin...PerformanceIN
This session will explore the world of referral and incentive marketing, and why it should be an integral part of your brand’s acquisition strategy, with CPAs still at the heart of the marketing measure.
With reference to brand-led case study from O2, it will look at the development of omni-channel technology across desktop, mobile, social and instore in order to capitalise on customer advocacy, and how this has led to increased sales revenue whilst retaining CPA and ROI.
How to Prepare for Investment and Survive Due Diligence - Eitan Jankelewitz, ...PerformanceIN
A lot of new businesses look for some kind of seed funding when starting out, but finding the right investors is not easy. The investment process itself is complicated and can seem overwhelming to new entrepreneurs.
In this talk, solicitor Eitan Jankelewitz will be sharing his experiences of advising both start ups and investors on investment transactions. Eitan will explain how you can make your company most appealing to a potential investor, how to prepare for investment and what you can expect from the investment process.
Getting Started in the US by Peter FigueredoPerformanceIN
It goes without saying that understanding the market you are about to launch into is crucial.
While many liken the US and Western Europe digital markets, it is important to be aware of the key differences, challenges and trends in order to launch a successful affiliate programme.
In this session, New York-based partner at House of Kaizen, Peter Figueredo, will take you through the importance of understanding stateside affiliation. Figueredo’s detailed roadmap includes big business considerations such as brand, shipping, pricing, localisation, tax law, network trends, attribution – and more.
Stop Buying Likes - How to Engage with Online Influencers - Mel Kirk, Tribal ...PerformanceIN
Standing out from the crowd in today’s advertising climate is no easy feat. So how do you generate valuable and genuine recommendations for your brand while keeping out in front?
With experience in developing and executing engagement campaigns for brands such as Kelloggs, Vodafone, OnePiece and GAP, Tribal Media’s Mel Kirk will discuss the benefits of influencer engagement, as well as tapping into existing communities and building long-lasting, cost-effective relationships.
This session will demonstrate the value of online influencers in an industry where buying fans is rife, offering advice on avoiding common pitfalls in order deliver true value for money on campaigns.
Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...PerformanceIN
Faced with an increasingly complex digital eco-system, many advertisers and agencies are moving towards specialist digital partnership management platforms. Advancements in technology have facilitated effective management of complex partner relationships - be it traditional affiliates or tracking, reporting and attributing through the full omni-channel landscape.
Nick Morris, Head of Technology at Tradedoubler, will look at how advertisers, agencies and publishers are using technology to develop their partner relationships. Omnicom Affiliates will present an agency perspective of using Tradedoubler’s partner management platform.
Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.
Future Glance: CRO as part of a multi-channel brand strategy to boost convers...cloud.IQ
Today just 2% of visits to a website result in a sale. According to Forrester, for every $100 spent driving traffic to an ecommerce site, just $1 is spent on converting prospects to customers. This webinar presents a very strong case as to why ecommerce brands should now shift their focus to customer conversion.
Watch the webinar and discover how you can leverage very recent advancements in technology to improve customer conversion and significantly increase online revenue, in a way that requires much less cost and effort than ever before. As even the smallest increase in conversion rate can result in a significant increase in revenue, a focus on conversion rate optimisation (CRO) makes financial sense.
You will also learn how an effective CRO strategy can enhance a multi-channel experience when integrated in the most effective way. Designed for ecommerce brands looking to leverage the latest in digital thinking and technology, this webinar presented by ecommerce conversion experts cloud.IQ together with strategic digital marketing agency McCANN Connected will provide you with the complete picture.
Don't miss expert strategic insights, best practice tips and techniques as well as brand case studies that illustrate how you can increase online revenue by up to 12% using the approach presented.
Essential learnings:
Effective CRO integration as part of a multi-channel brand experience
How to optimise the entire customer journey to purchase
The value of a real-time automated and personalised approach
Our first Leeds Online Seller Meetup held on 7th April in Leeds Beckett University was really successful. We had attendance of 20 online
businesses and a representative from local chamber of commerce. There was an interesting mix of businesses selling fancy clothes, books to kitchen doors.
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications
Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as:
• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.
Speakers:
• Andrew Gaffney, Demand Gen Report
• Alicia Fiorletta, Channel Marketer Report
Google Analytics Konferenz 2018_ What Your Google Analytics Data Isn't Tellin...e-dialog GmbH
Medallia Digital provides invaluable qualitative data representing the voice of the customer (VoC). This provides insight to your customers' web journey, how they feel and why they behaved in a certain way on your website. It complements the quantitative data of web analytics by providing the “why” to the “what” and “when”. Learn how to enhance your conversion rate optimization and web analytics efforts from experts at Medallia.
Omnichannel Attribution: How to Virgin Holidays join online and offline channelsmarketingfinder.co.uk
The divide between online and offline marketing is smaller than ever, and although the practicality of making the join has been questioned in the past, the technology exists today for you to make it happen.
Featuring guest speaker James Libor, Senior Marketing Planning & Efficiency Executive from Virgin Holidays, this webinar will demonstrate the importance of joining online and offline channels for an omnichannel approach to measurement and attribution, and how it can be used to power better decisions.
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
As inboxes get more crowded, your jobs, as email marketers, get harder and harder. How can you make sure your email campaign will stand out in your subscribers’ inboxes? Recent studies have found that increasing subscriber engagement is a top priority for the majority of email marketers in 2014. This webinar addresses this important topic and shows you how you can use Return Path’s Inbox Insight to stand out in the inbox. It covered how to use consumer and competitive data to see what drives the best engagement. We also showed you how to apply these tactics to your own program via real life success stories and examples.
Similar to Measuring The Modern Shopper - Lewis Lenssen, Rakuten Attribution (20)
This interactive session: "You are the creative agency”, will see TRIBE Founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets – and with the help of our audience, he will show how this can happen.
He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Drive Sales Through Influencer MarketingPerformanceIN
Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers' trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you're looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet's Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...PerformanceIN
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success:
1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Executing a Data-Driven Approach to Influencer MarketingPerformanceIN
Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns.
Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Brand Accountability: Tapping into the Conscious ConsumerPerformanceIN
Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences you’re a brand with a conscience? We’ll take a look at recent influencer campaigns by La Mer and River Island to learn how they’ve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Adidas' Blueprint for the Future of Affiliate MarketingPerformanceIN
Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline.
****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Solving the $500 Million Influencer Fraud ProblemPerformanceIN
The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry's full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers.
***
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
****
Scale, Adapt and Scale Again - Growth Hacking Your Performance CampaignPerformanceIN
Want to get fast results? To be fair, the answer is easy - create fast processes. With high-tempo inputs, you get high-tempo results. However, putting this into practice is harder.
Growth hacking isn’t just about doing things faster; it’s about determining success as fast as possible to enable decisions to scale up, or cut down - then move on.
Discover how MVF manages high-performance teams that need to scale, adapt, then scale again and learn the three core principles Pieter has used to build a performance marketing culture.
Influencer Marketing Without the Proper Checks & Transparency will Not Work.PerformanceIN
Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers.
For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build an Organic Influencer Marketing ProgrammePerformanceIN
Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build a World-Class High-Performance CulturePerformanceIN
Robert Glazer’s company, Acceleration Partners, has won numerous awards for their workplace culture and employee happiness, most recently #4 on Glassdoor’s Employees’ Choice Awards. Glazer attributes this success to the introduction of Company Core Values and a rigorous hiring process. Once employees are hired, care is taken to nurture staff both professionally and personally, while continuously evaluating their fit as the company grows. This 360⁰ approach has led employees to proclaim “I don’t know why I’d ever leave.” Glazer will share the evolution of these practices and his nontraditional approaches such as the Capacity/Experience Paradox, Mindful Transitions, and the Work-Life Paradigm.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
CRO is Dead: Mapping the future with Customer Journey OptimisationPerformanceIN
The bell tolls for Conversion Rate Optimisation.
As acquisition becomes more expensive, consumers become more demanding and competition becomes even more aggressive, the time when simple optimisations for a conversion rate would be enough is long gone. Today's retailers are setting their sights on something broader: the mindset that maps and evaluates the whole customer journey, adapting it continuously in order to enhance the customer experience and deliver on multiple goals, from lead generation to customer lifetime value.
That methodology is called Customer Journey Optimisation, and in this swift 30 minutes you'll learn:
How focusing on ‘CRO as usual’ could be harming you
What Customer Journey Optimisation is
How to apply Customer Journey Optimisation to your e-commerce activity
Whether you’re a publisher or advertiser, the right context makes all the difference to how users interact with your messages.
Discover the effect context has on our brain, consumer behaviour and conversion rates. We’ll present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics.
Learn how you can create environments to enable context to work in your favour, and increase engagement.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
14 Landing Page Tips to Action Today to Make More MoneyPerformanceIN
The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Brands with Pride - Influencer MarketingPerformanceIN
Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence.
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
AI - It's Not All Hype - Google ShoppingPerformanceIN
The AI frenzy has wormed it’s way to the core of digital advertising. A recent report crowned ‘artificial intelligence’ as the most over-hyped term in marketing.
Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold.
These slides are taken from the Performance Marketing Awards webinar held on 07.12.16, covering key dates and deadlines, entry tips, common mistakes to avoid, the new categories are explained in more detail as well as changes to entry processes for awards such as Industry Choice of Partner.
More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_O...PerformanceIN
Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny.
Beyond the numbers there are people - contacts to be made - but only if you can find them.
As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust.
Owen will cover off where the power lies, the key players and how you become part of their circle.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
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Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
3. Agenda
• What is driving the complexity?
• The Challenge
• Is it worth it?
• What are they doing better?
• Conclusion
• Questions
4. Background
Rakuten Attribution (formerly DC Storm)
• Pioneers in tracking, attribution and measurement
• Over 2,000 tracked websites with configured attribution
• Tracking ~100M events and £9m of sales per day
About me
• 5 years leading and building a search agency
• 1 year social media and online PR consultant for retail
brands (focusing on measurement and valuation)
• 5 years as Commercial Director of DC Storm
2004
2014
7. Modern shopper behaviour
12
10
8
6
4
2
-
Visits in Converting Journeys
Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014
Source: Rakuten Attribution Client Sample
8. Modern shopper behaviour
3.5
3
2.5
2
1.5
1
0.5
0
Marketing Channels in Converting Journeys
Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014
Source: Rakuten Attribution Client Sample
9. Modern shopper behaviour
60 /
Of customers that have bought
have used more than one device.
Source: Rakuten Attribution Client Sample
10. Modern shopper behaviour
Identified a direct relationship between
rainfall and purchase channel.
Source: The Guardian
15. Retail performers
• Stores that excel online had a bumper Christmas
• Those without a multichannel strategy struggled
to keep up
• Multichannel was key to driving growth
16. Retail performers
• 7% overall sales growth and 28% online
• 70% growth in ‘Click and Collect’ utilising Waitrose
• 1/3 customers who used ‘click and collect’ bought
additional items in store
17. Retail performers
• Like-for-like sales for the three weeks leading up
to 28th December rose 7.3%, with online sales up
by almost 58%
• ‘Buy and Collect’ stores growing and evolving
18. Retail performers
• Online sales grew to 46%
• ‘Click and Collect’ accounts for 1/3 of business
• Partnership with eBay
19. Retail performers
• Over 50% of stores were down on week of Feb 8th
compared to the same week last year
• Online sales were up by 17.7%, helping the
company to post a 3.3% sales rise in the week
26. Channel optimisation
• Quality, granular performance data is far more important than
the choice of optimisation or automation tool
• 15-30% improvement in performance just by using attributed
data
• Even channel optimisation has to take some account of
customer journeys and the relationships between channels
28. Affiliate founding principles
• Introducing visitors
• Monetise content sites
• 100% performance marketing
• Networks to make the process efficient
• Compromise - One click wins!
29. Affiliate marketing reality
• All focus on the bottom of the purchase funnel
• Crowded market driving down margins
• No reason to contribute to the top
• Limited top funnel marketing often
managed directly between
Advertisers and Publishers
30. Rediscover the dream
• Payments made on attributed sales
• Attribution across device
• Attribution across online and offline
34. Thank you for listening
Questions
Measuring the Modern Shopper
Performance Marketing Insights
Editor's Notes
What to say
Lets look at some really high level evidence
I have taken a look at some high street retailers and their results during the Christmas period
Here are some of the star performers and some of the reasons that have identified for their excellent performance
Clearly this is not detailed or exhaustive study but there is a satisfy correlation and alignment of those that are growing and prospering and those that are embracing the challenge of omnichannel
Modern shopper
o Little loyalty
o Transacts when and where it suits them
o Influenced by many media, social media, offers, deals and experience
o Many devices
o Success stories of today are complex multi channel businesses
What to Say
Modern shopper more demanding than ever - high expectation and who quickly responds to the good and bad experiences that they have during their consuming journey. No longer satisfied by the finding what they want a good price
The behaviour of the modern hopper
They will use lots of online devices
They will use apps
They will click and collect
They will order in store and take delivery at home
They will use a market place of it suits them and
They
The number and complexity of the marketing channels and marketing options
The complex consumer is moving faster and seeing more media than ever
Measurement is crucial
What to say
Lets look at some really high level eveidence
I have taken a look at some high street retailers and their results during the Christmas period
Here are some of the star performers and some of thereasons that have identified for their excellent performance
CLearley this is not detailed or exhaustive study but there is a satisfy correlation and alignment of thise that are growing andpropserin and those that are embrassing the challenge of Omni channel
What to Say
The change that has happened and the scale of the new challenge can be illustrated using a trusty rubiks cube analogy.
In the past where businesses could be really successful by focusing on a single sales channel and a limited set of marketing channels. The ioptimisation challenge was like solving a single side of the rubiks cube. The twists and changes that you made clearely impacted other side of the cube but in the scale of this those things were not important to your success. All the company want was performace in the limited sales and markering channels they focused on
The challenge now with consumers dictating that you have to partipate in lots of sales channels Combined with you actuall marketing in in more channels. The puzzle switches to full challenge of the Rubiks cube where changes that solve one issue can have a direct impact on other channels and where a more complex overall strtagey is required.
It is solving the this highly multiple dimensional puzzle that DC Storm is al about with our measured success proposition
Objective
Measurement Hub eco system –
Argument Structure
Here is a simple diagram to give you a sense of how the Measurement Hub eco system
Data on the left relating to lots of different channels
Measurement hub in the middle that consolidates an djoins the data
Attribution engine that applies the attribution model to the data in near realtime
Set of audiences to the right that get the output of the anaysis
Potential systems that cab be powered by the data
With the findings of the strategic review firmly in our mind we set out to get DC Storm ready to realise our global potential
2012 we reviewed the business and concluded:-
Global potential
Preparing the business for scaling
Proved go to market and delivery
Options for scaling fast
Key basic attributes of the business.
Turnover
Profit
Staff
Offices,
Why we are talking to you
We have a really hot proposition that is proven
It can scale and grow and diversify but in order to maximise the potential we need investment/money/other skills/
What to say
Lets look at some really high level eveidence
I have taken a look at some high street retailers and their results during the Christmas period
Here are some of the star performers and some of thereasons that have identified for their excellent performance
CLearley this is not detailed or exhaustive study but there is a satisfy correlation and alignment of thise that are growing andpropserin and those that are embrassing the challenge of Omni channel
What to say
OK, its anectdotal eveidence, let drill in a little more and see what is is that these retails that are joing the dots with measurement systems are ale to do and how this is ttranslating into results
For the moment lets imagine that the challenges of producing a brilliantMeasurement hub that has a complete view of the marketing and trading of a multi channel business. What can it be used for that makes a real difference? What is it the data driven Omni channel business has that the other don’t have:-
What to say
Budget planning is often where the really big gains lie
Most businesses retain a budget planning process that is based on what was spent last year.
There is often a process to try and reflect strong feeling of success or failutre of particular campaigns of channels but the basis model for the new year undoubtedly
The Business with a real view of all marketing performance can start the process from the position of know not only what they did last year but how it performed. The result is not always as dramatically different as you might imagine but the reality is that shifting budget from a channel that doesn’t’ work to one that does and which is complemented and supported by the other channels, transforms overall performance massively.
Take a look at this simple model that illustrates the impact of a really killer budget change.
It is impossible to identify a meaningfully average or typical improvement that can be made by shifting budget between channels howvere:-
In businesses where single digital improvements in performance have a direct correlation with significant share price increases, the regular budget shidts and spend increases that we power
BUdgetting is a really complex process because of the interaleted issues of stock availability but here are some straight forward examples of budget changes that wehave been involved in :-
HoF – Powering a completely revised budget process that has included significant investment in prospecting display that had previously never been justifyable.
Play.com – Channle valuation tht has given them confidence and information to support a tripling of makrreting budget. A move that directly relates to their understanding and confidence in marketing performance
Unnamed retailer that is struggling and actually wanted to minimise the impact of cutting budget. A less exciting but equally important process
It is impossible to identify a meaningfully average or typical improvement that can be made by shifting budget between channels howvere:-
In businesses where single digital improvements in performance have a direct correlation with significant share price increases, the regular budget shidts and spend increases that we power
What to say
Ironically it is channels optimisation that often drove businesses to implement more sophisticated measurements systems. Even within a channel there are acivities or keywords that were contributing in a way that is not reflected or captured by last click wins or some of the
Paid Search is a great example because it is an area where there are lots of agency and technology proposition that are all about optimisation.
In the last five years there have been a series of key optimisation propositions that have
Porfolio management of keywords
Demand driven optimisation
Offline driven
Needs to be edited
Sam - omething that suggest the funnel and only the bottom being important
Target funnel is great. Fit it in the text
What to say
With a Measurement Hub that is fully populated with all of the marketing touchpoints, all of the sales and all of the tracked website and app events, the relatively simple addition of a stock feed and order processing feed quickly turns a marketing oriented solution into a fantastically powerful trading tool.
In the world of luxury fashion, brand is what really matters and the understanding the brands that are hot now and in the assendency is crucuial to success. Most retails treat the issue as a creative or taste challenge but our data driven Omni channel trader has Harvey Nichols -
With a complete view of all transactions and all marketing touchpoints it is
Presenter is Lewis Lenssen
Date is today
Audience is Macmillan Science and Education
It isn’t a client presentation