The psychology of digital personalisation

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During this presentation we take a look at how to optimise the digital technique of personalisation to deliver a digital experience which is optimised around the information your customers require.

Marketing

APPLYING DIGITAL
PSYCHOLOGY TO
PERSONALISATION

Mergers and acquisitions
Coping with less support
Cost reduction
Communicating risk
Understand business
objectives
Understanding business
pressure points
Understand business strategy
Managing corporate
governance
Managing areas outside their
core legal expertise
Business policy
Advising HR
Trading agreements
Managing industry specific
issues
Supplier agreements
Employment law
Commercial contracts expansion (people)
expansion (space)
expansion (offices)
expansion (overseas)
expansion (mergers &
acquisitions)
Staff training
new products & services
Managing risk
Managing cost effectiveness
Changes in commercial law
Government business policy
Currency fluctuations
world events
Changes in regulation
Brexit
world financial newsPresidential election
UNDERSTAND CUSTOMER MOTIVATIONS

STEPS TO BUILDING A
WORKABLE
PERSONALISATION
PLAN

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The psychology of digital personalisation

3. WHAT IS DIGITAL PSYCHOLOGY?

6. ❖ ❖ ❖

7. APPLYING DIGITAL PSYCHOLOGY TO PERSONALISATION

10.

11. Mergers and acquisitions Coping with less support Cost reduction Communicating risk Understand business objectives Understanding business pressure points Understand business strategy Managing corporate governance Managing areas outside their core legal expertise Business policy Advising HR Trading agreements Managing industry specific issues Supplier agreements Employment law Commercial contracts expansion (people) expansion (space) expansion (offices) expansion (overseas) expansion (mergers & acquisitions) Staff training new products & services Managing risk Managing cost effectiveness Changes in commercial law Government business policy Currency fluctuations world events Changes in regulation Brexit world financial newsPresidential election UNDERSTAND CUSTOMER MOTIVATIONS

12. STEPS TO BUILDING A WORKABLE PERSONALISATION PLAN

13.

14.

15. ❖ ❖ ❖

16. Site interactions Traffic Acquisition …

17. DISPLAYING USER INTENT Sitecore Experience Profile Connect data Social CRM Marketing automation Collect data Website visits Campaigns OutcomesGoals Onsite actions Channels Profiling

18. • • • • • • • • • • • • • • • • • • • • • •

19. QUICK WINS

20.

21. Return visit content journey

The psychology of digital personalisation

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