Marketers have data points flying at them from all angles. This isn’t a bad thing— it means they can now know more about their customers and use that information to deliver more individualized experiences and offerings. A key step in the deepening of this relationship is registration — but do you have the value proposition and trust to have someone register with you before ever making a purchase?
In this webinar, sponsored by Janrain, Altimeter CEO & Principal Analyst Charlene Li will examine how understanding your customer’s path to registration could be one of the most powerful metrics to use in your marketing efforts.
You’ll learn:
Why is the path to registration a powerful marketing metric?
How do leading marketers use path to registration data to make key decisions?
How strong is your value proposition in deepening trust and moving customers along the path to registration?
How robust are your analytics in deriving insights and taking actions that will drive customers to registration?
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
Feel Free to Reach me :
https://in.linkedin.com/in/kirandeshmukh1
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
Feel Free to Reach me :
https://in.linkedin.com/in/kirandeshmukh1
The Difficult Art of Quantifying Return on Digital InvestmentsCapgemini
Most companies today are struggling to measure the impact of digital initiatives. Even among digital leaders, nearly one in two organizations do not create business cases for digital investments. Why are companies struggling to measure digital investments? How can they measure their digital initiatives? How should organizations plan their digital investments?
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...chadconnally
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
Moving Website Visitors to Customers - Create a Profitable Customer Profilecathylums
Moving Customers from Visitors to Customers - Use Social Media and Predictive Analytics to Target Your Most Profitable Customers While Generating Higher ROI and Lower TCO
Many if not most business have both online and offline components to their marketing ecosystem. In this session Justin Schuster and Brandon Bethea explore the challenges and opportunities presented by connecting these two worlds together through the lens of a big box retailer to drive greater understanding and improved marketing performance.
Digital Marketing 101 covers the very basics of digital marketing. You will learn about each digital marketing channel, some best practices, and how to create and implement a digital marketing strategy.
Welcome to Rakesh Tech Solutions
Rakesh Tech Solutions is the best and leading Digital Marketing and Web Design and Development company in Hyderabad. We offer logo designing, mobile app development at the best price compared to other Digital Marketing agencies in Hyderabad. Our branches are located at Madhapur, kondapur, Gachibowli, Jubilee hills & Banjara Hills..
Getting your website noticed and driving traffic online is not easy. The presentation decodes the various basics of traffic building and also the keywords and 25 strategies to drive traffic to your website.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
IE Business School Masters in Big Data and Business Analytics
Digital Analytics Project by Group F:
Melody Ucros
Jina Kim
Andrea Blasioli
Adedeji Rodemade
Fergus Buckey
Alex Kyalo
Louis Rampignon
Digital Marketing Strategy for Your BusinessNetroStar
The way people interact and communicate has changed drastically in recent years. Our daily lives are completely different than they were ten to fifteen years ago and you, as a business manager, have to adjust to the current situation.
“Traditional” marketing techniques aren't enough to take your business to the top. That part isn't really news. If you're trying to do a little bit of web marketing, though, you've probably noticed that your Facebook page, Twitter account, and website aren’t getting quite as much attention as you hoped for, if any at all. Some people just throw up their hands in frustration and swear off the Internet marketing in general at this point, but the web isn't the problem here. The issue is that, while you might be doing some kind of digital marketing, you've got no strategy to speak of.
Here is why having a solid digital strategy is vital to achieving success on the web for your business.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
The Difficult Art of Quantifying Return on Digital InvestmentsCapgemini
Most companies today are struggling to measure the impact of digital initiatives. Even among digital leaders, nearly one in two organizations do not create business cases for digital investments. Why are companies struggling to measure digital investments? How can they measure their digital initiatives? How should organizations plan their digital investments?
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...chadconnally
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
Moving Website Visitors to Customers - Create a Profitable Customer Profilecathylums
Moving Customers from Visitors to Customers - Use Social Media and Predictive Analytics to Target Your Most Profitable Customers While Generating Higher ROI and Lower TCO
Many if not most business have both online and offline components to their marketing ecosystem. In this session Justin Schuster and Brandon Bethea explore the challenges and opportunities presented by connecting these two worlds together through the lens of a big box retailer to drive greater understanding and improved marketing performance.
Digital Marketing 101 covers the very basics of digital marketing. You will learn about each digital marketing channel, some best practices, and how to create and implement a digital marketing strategy.
Welcome to Rakesh Tech Solutions
Rakesh Tech Solutions is the best and leading Digital Marketing and Web Design and Development company in Hyderabad. We offer logo designing, mobile app development at the best price compared to other Digital Marketing agencies in Hyderabad. Our branches are located at Madhapur, kondapur, Gachibowli, Jubilee hills & Banjara Hills..
Getting your website noticed and driving traffic online is not easy. The presentation decodes the various basics of traffic building and also the keywords and 25 strategies to drive traffic to your website.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
IE Business School Masters in Big Data and Business Analytics
Digital Analytics Project by Group F:
Melody Ucros
Jina Kim
Andrea Blasioli
Adedeji Rodemade
Fergus Buckey
Alex Kyalo
Louis Rampignon
Digital Marketing Strategy for Your BusinessNetroStar
The way people interact and communicate has changed drastically in recent years. Our daily lives are completely different than they were ten to fifteen years ago and you, as a business manager, have to adjust to the current situation.
“Traditional” marketing techniques aren't enough to take your business to the top. That part isn't really news. If you're trying to do a little bit of web marketing, though, you've probably noticed that your Facebook page, Twitter account, and website aren’t getting quite as much attention as you hoped for, if any at all. Some people just throw up their hands in frustration and swear off the Internet marketing in general at this point, but the web isn't the problem here. The issue is that, while you might be doing some kind of digital marketing, you've got no strategy to speak of.
Here is why having a solid digital strategy is vital to achieving success on the web for your business.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.
Brief about how LinkedIn can be used as a B2B marketing & Lead Generation tool. I'm a freelancer, helping organizations increase their revenue by LinkedIn activities & high quality lead generation.
Digital Marketing SeattleGrow Your Business Online.pptxseoagency seattle
Digital Marketing Seattle: Grow Your Business Online" offers a comprehensive guide to leveraging digital marketing strategies tailored specifically for businesses in the vibrant Seattle market. This resource equips entrepreneurs and marketers with the essential tools and insights needed to establish a strong online presence, attract targeted audiences, and drive business growth. From optimizing websites for search engines to harnessing the power of social media and email marketing, this guide provides actionable steps to effectively navigate the digital landscape and achieve success in Seattle's dynamic business environment.
Digital has evolved into a major channel for organizations. From online selling to educational resources or engaging with customers, a online presence has become indispensable for organizations to compete in today's world.
BRIDGEi2i, with its Web Analytics Solution helps you manage your entire online presence across the entire analytics lifecycle.
From descriptive reporting of incoming traffic and your website quality to insights into visitor profiling and predicting visitor intent, BRIDGEi2i will partner with you to engage your visitors better.
Website path analyses, recommendation systems will help you sell and engage your customers and prospects in a personalized manner.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
For the first time ever digital advertising will become 50% of the total global spend for advertising. Yet, within all sponsorship categories it is only 3% of the total spend. There is a huge opportunity for event owners to increase revenue and improve sponsor satisfaction utilizing digital assets as a part of your sponsorship offers. In this session, we will review the digital landscape of opportunities, with detailed examples. You will come away with ideas that are practical and straightforward to implement.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Janrain & Digiday Webinar: 4 Key Ways to Use Registration for Deeper Customer Relationships
1. Charlene Li, Principal Analyst
Altimeter, a Prophet Company
@charleneli
The Missing Marketing Metric
The Path to Registration
Presented by
#JanrainLive
2.
3.
4. Agenda
The Value of Registration
The Path to Registration
Registration Maturity Stages
5. Agenda
The Value of Registration
The Path to Registration
Registration Maturity Stages
8. Digital Engagement Provide Data
and Insight
Search
Email
Content
Ratings
In-store
eCommerce
User Experience
Service & Support
Customers
Employees
Referrals
Custome
r Journey
9. Data Creates More Personalized
Experiences
• Increase in
unique visitors
• Increase in time
spent on site
Engagement
• User Registration
• Data
Augmentation
Data
• Insights &
Targeting
• Marketing
• E-Commerce
• Advertising
Personalization
10. Track and Use Registration Data
Throughout the Customer Journey
Search
Email
Content
Referrals
Ratings
In-store
eCommerce
User Experience
Service & Support
Customers
Employees
Customized
Experience
Registration
Data
11. Agenda
The Value of Registration
The Path to Registration
Registration Maturity Stages
12. Anonymous
• Someone searched,
visited, listened,
watched some
content or ad
• Uses cookies or
other ID to recognize
someone across
digital touch points
Identified
• Based on activities,
starts building a
profile of interests
• Can customize only
when person
initiates a visit on a
site
Measuring the Path to Registration
Registered
• Permission to
address granted
only when perceived
value outweighs the
risk of sharing
identity
• Requires value
proposition be
greater than
perceived risk
Questions to Ask at Each Stage
• How good is our customer data?
• How strong is our value proposition to the customer?
• How well are we integrating the data into the customer profile?
• How robust are our analytics to derive insights that drive action?
Profiled
• Deepening profile
with each
engagement
• Create new
experiences with
email, onsite/offsite
personalization
15. Privacy Best Practices
Tailor data requests to depth of
existing relationship
Create incentives to deepen the
relationship with incremental offers
Triage experiences based on depth of
relationship
Provide more control over the use
and sharing of data
Test new channels and frequency of
notification
16. How Philips Creates Value
with Registration Data
Challenge: Drive Product Registrations After Purchase
Sonicare Toothbrush Airfryer Beard Trimmer
Reminder to replace
brush heads, with 3 for
1 Amazon promotion
Recipes based on your
declared interests
Download app to help
shape your beard
Key Steps in the Journey
• One organization responsible for managing customer data across Bus
• Single repository for customer data to glean more insights
• Customer insights drive marketing automation
17. Metrics Enable Optimization of the
Registration Path
Anonymous
Identified
Registered
Profiled
What messages and content
results in repeat engagement?
Which customized experiences drive registration?
What value propositions result in registration?
What customized experiences drive repeat,
deeper engagement?
What data points drive the move value in the
relationship?
18. Agenda
The Value of Registration
The Path to Registration
Registration Maturity Stages
20. Stage 1: Social Login
GOAL #1
Build relationships
with customers
directly
GOAL #2
Improve account
creation process
GOAL #3
Increase site
participation
IMPLEMENTED
Social signon
Customized emails
Case Study: Samsung
Social login users were:
• 34% more likely to open emails
• 63% more likely to client through
a link on an email
• 506% more likely to write a
review
21. Stage 2: Engagement
GOAL #1
Give viewers tools to
engage in discussions
around shows
GOAL #2
Driver conversations
and engagement on
AMC sites
IMPLEMENTED
Social login
Forums and integrated social activity panel
Comments linked to social profiles
Case Study: AMC
• Forums on show sites linked
comments to social profiles
• Aggregated social comments
across social channels on the
show site
• Can see comments from a user
across all social channels in
one place
22. Stage 3: Email Personalization
GOAL #1
Tap social profiles to
increase engagement
across artists’ sites
GOAL #2
Create a central fan
profile database
GOAL #3
Customize email
newsletters with social
data
IMPLEMENTED
Social login
Central data hub
Case Study: Interscope Records
• Registration conversion rate increased
10-50%, depending on site artist’s site
• Emails targeted to followers of specific
artists doubled the open rate, from 7%
to 16%
• Emails targeted based on social scores,
e.g. liking the band “The XX” and the film
“The Great Gatsby, increased open rates
to 66%
23. Stage 4: Onsite Personalization
GOAL #1
Use data to inform
content rec’d and ads
to create experiences
GOAL #2
Grow display ads by
using data to define
narrower audiences
IMPLEMENTED
Social login linked to
Registration
Case Study: New Zealand Herald
“If we’re going to provide the best
customer experience, we need to
know who our customers are, and
that’s where login and registration
and data collection come in.”
• 500% increase in web registrations
• 30% increase in commenting users
• 24% increase in visitors from social
referrals
• 24% increase in total time visitors
from a social site spent
• 47% growth in revenue from
targeted ads
• 20% increase in CPM rates
24. Stage 5: Offsite Personalization
GOAL #1
Drive return visits with
retargeted ads based
on profile data
GOAL #2
Deliver retargeted ads
across platforms,
including mobile
GOAL #3
Coord marketing
automation across
POE channels
• “Smart” retargeting constantly
adjusts personalized messaging
based on previous behavior
• Take into account a person’s
engagement across channels, in
real time, requires deep integration
between identity database and
marketing automation
IMPLEMENTED
Social login
Central customer hub
Marketing automation
25. Summary
∙ Determine how registration creates value in your
customer relationships
∙ Identify the Path to Registration that’s most
relevant to your organization
∙ Set up dashboards to measure and manage the
Path to Registration
∙ Create a registration strategy to move through
maturity stages with a plan
26.
27. Summary
∙ Determine how registration creates value in your
customer relationships
∙ Identify the Path to Registration that’s most
relevant to your organization
∙ Set up dashboards to measure and manage the
Path to Registration
∙ Create a registration strategy to move through
maturity stages with a plan
28. Q & A
Get your questions answered on Twitter…
#JanrainLive
#charleneli