Google Analytics vs Omniture SiteCatalyst vs In-ouse Webanalytics at iMetricsRoman Zykov
This document compares Google Analytics, Adobe/Omniture SiteCatalyst, and an in-house web analytics system. It provides an overview of Wikimart's custom system, including its data collection, storage, and users. Key areas of comparison include commerce metrics, campaign management, data export/import, product analytics, and support. The document concludes that for a large e-commerce site like Wikimart, SiteCatalyst is best for deep product analysis and managing a large number of marketing campaigns, while an in-house system enables deep analytics and integration with offline data.
Campaign Watch is a competitive intelligence tool that provides in-depth data and insights into competitors' strategies. It monitors over 92 million keywords and 45 million websites across desktop and mobile. Some key features include:
- Tracking competitors' paid advertising strategies by monitoring keywords, ad copy, and landing pages
- Alerts on new offers, promotions, product launches or A/B testing results from competitors
- Analyzing competitors' testing strategies to identify new opportunities
- Benchmarking against top competitors to find strengths and weaknesses
- Comparing landing pages and A/B tests to identify changes
Weichert Corporate Housing engaged DefinedLogic to create a new search engine marketing (SEM) strategy. Following implementation of the new SEM strategy, Weichert realized an increase in traffic on its two branded domains. Premierny.com's total traffic increased 61.61% and weichertcorporatehousing.com increased 106.52%. The increased web traffic from the SEM campaigns also produced 576 form conversions across the two websites during the first half of 2016.
Advertising Success For Any Size Business with AcquisioAcquisio
This document introduces Acquisio, an advertising management platform that uses machine learning to optimize campaigns across publishers at scale. It manages thousands of accounts with automation tools. Acquisio's platform provides unmatched budget precision with predictive algorithms that analyze and react in real-time. It boasts increased conversions and reduced costs for clients across industries. Promote is also introduced, Acquisio's fully-automated Google Ads solution for local businesses starting at $199/month.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Google Analytics vs Omniture SiteCatalyst vs In-ouse Webanalytics at iMetricsRoman Zykov
This document compares Google Analytics, Adobe/Omniture SiteCatalyst, and an in-house web analytics system. It provides an overview of Wikimart's custom system, including its data collection, storage, and users. Key areas of comparison include commerce metrics, campaign management, data export/import, product analytics, and support. The document concludes that for a large e-commerce site like Wikimart, SiteCatalyst is best for deep product analysis and managing a large number of marketing campaigns, while an in-house system enables deep analytics and integration with offline data.
Campaign Watch is a competitive intelligence tool that provides in-depth data and insights into competitors' strategies. It monitors over 92 million keywords and 45 million websites across desktop and mobile. Some key features include:
- Tracking competitors' paid advertising strategies by monitoring keywords, ad copy, and landing pages
- Alerts on new offers, promotions, product launches or A/B testing results from competitors
- Analyzing competitors' testing strategies to identify new opportunities
- Benchmarking against top competitors to find strengths and weaknesses
- Comparing landing pages and A/B tests to identify changes
Weichert Corporate Housing engaged DefinedLogic to create a new search engine marketing (SEM) strategy. Following implementation of the new SEM strategy, Weichert realized an increase in traffic on its two branded domains. Premierny.com's total traffic increased 61.61% and weichertcorporatehousing.com increased 106.52%. The increased web traffic from the SEM campaigns also produced 576 form conversions across the two websites during the first half of 2016.
Advertising Success For Any Size Business with AcquisioAcquisio
This document introduces Acquisio, an advertising management platform that uses machine learning to optimize campaigns across publishers at scale. It manages thousands of accounts with automation tools. Acquisio's platform provides unmatched budget precision with predictive algorithms that analyze and react in real-time. It boasts increased conversions and reduced costs for clients across industries. Promote is also introduced, Acquisio's fully-automated Google Ads solution for local businesses starting at $199/month.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Unbounce is a landing page builder that helps agencies create and optimize landing pages faster. It allows agencies to:
- Build landing pages quickly using drag-and-drop templates without relying on developers
- A/B test pages and continuously improve conversion rates for clients
- Collaborate easily and manage projects and clients through one account
Using Unbounce, agencies can save time and costs compared to traditional development, and improve results for clients through testing and optimization.
This document discusses various analytics topics including custom reports in Bing Ads using keyword and query string parameters to build a powerful search report. It recommends bidding more aggressively on high intent product categories and integrating profit metrics into analyses. Attribution modeling and multichannel reports can measure upper funnel keyword value while remarketing lists should be built using the same logic as tag management systems. With keywords no longer important for SEO, analytics should group landing page content and metrics to focus SEO efforts.
iSpionage is a competitive intelligence tool that provides digital marketing data to help users optimize their SEM, SEO, and conversion rate optimization strategies. It collects data on organic keywords, paid keywords, ad copy, landing pages, and user conversion funnels for over 50,000 domains in the US, UK, and Canada. The tool helps users answer questions about their performance compared to competitors, identify new keyword opportunities, and learn from competitors' ad copy, landing pages, and A/B tests. iSpionage provides keyword data, ad copy surveillance, landing page monitoring, and customized reports to help users improve click-through rates, lower costs-per-click, and benchmark their SEM performance against other industry leaders.
This document discusses commission structures and metrics for evaluating sales performance. It examines existing commission rates of 4%, 6%, and 5% and considers setting "intelligent" commissions based on metrics like new customer acquisition, sales volume, contribution to the sales journey, conversion rate, and purchase persistency. The document also suggests analyzing existing versus new customers, percentage returning and frequency, average spend and product type, average orders and order value over six months, and percentage of new customers over six and twelve months to interpret sales data and inform commission practices.
Mohit Kapoor is a customer success manager at ROI Hunter, a data-driven marketing company. ROI Hunter helps online retailers succeed by leveraging customer data to provide tailored experiences through automated processes and actionable insights. This allows retailers to focus on optimizing campaigns for real profitability by calculating margins, return rates and stock on a product level. ROI Hunter also identifies best performing products and audiences to promote, as well as underperforming products and audiences that need less promotion. This leads to increased sales and reduced customer acquisition costs for clients.
Analytix Solutions provides cost-effective and ethical SEO, PPC, and social media marketing services. They employ a qualified team including a certified PPC expert. Their individualized strategies for each client can result in top search rankings, increased traffic, better conversion rates, and strong returns on investment. Analytix offers comprehensive reporting including weekly, monthly, and quarterly reports to analyze campaign performance.
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a client’s budget or open Excel or Google Docs to analyze or report on accounts, keep Shape’s flexible PPC software in mind.
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaTatvic Analytics
Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more.
Join Swapnil Sinha (Head of Conversion, Google India) to learn how enterprises can use Google Analytics Premium to make better data-driven decisions.
You'll Learn:
* What is GA Premium
* Difference between Standard & Premium Version
* Who Should Use Google Analytics Premium?
* Key Features & Applications of Google Analytics Premium
Digital Marketing Enablement starts with Web Analytics. This is a presentation used to capture different facets of web analytics & how it helps in enablement of Digital Marketing
CallRail is a leader in call tracking software that helps marketers optimize advertising campaigns and increase sales effectiveness. Their intuitive software tracks, records, and analyzes phone calls from digital marketing campaigns to provide insights into what channels and keywords are most effective. CallRail helps businesses increase call volumes and drive high-quality leads that convert into revenue by connecting online and offline user journeys through call tracking and analytics.
Measuring The Modern Shopper - Lewis Lenssen, Rakuten AttributionPerformanceIN
The ‘modern shopper’ encounters endless messages via a plethora of online and offline marketing channels, executing transactions across multiple devices wherever and whenever they please. This creates a complex challenge for advertisers to analyse which promotional activities are most effective.
Rakuten Attribution’s (formerly DC Storm) Commercial Director Lewis Lenssen will look at how consumer behaviour has evolved while identifying key drivers for this change. Demonstrating the importance of a holistic customer view for accurate attribution, Lenssen will also cover how best to use consolidated user activity data in taking appropriate action.
Product Ads allow retailers to create ads directly from their product catalogs that display products with images, descriptions and prices in search engine results. According to a case study, retailers using Product Ads enjoyed lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to traditional text ads. The case study provided tips for optimizing Product Ads performance such as ensuring accurate product data is used and focusing bids on specific targeted products.
This document discusses the importance of setting goals for a website and selecting key performance indicators (KPIs) to measure progress towards those goals. It provides examples of common KPIs like conversion rates, average order value, and visitor loyalty metrics. The document stresses that goals must be measurable and KPIs should show changes over time to drive business development. It also emphasizes the importance of tirelessly executing on goals, measuring progress regularly, and experimenting to improve key metrics.
Showpad's Content Activation Platform at the core of your Commercial Excellen...Mario Haneca
For the audience of the Global Commercial Excellence Platform we have collected best practices and testimonials of Showpad customers that integrated content activation, engaging insights and productivity to build the next level sales eneblement platform.
Data-Driven ROI: How Targeted Remarketing Enhances Email Campaign PerformanceWebtrends
The document discusses how companies can use web analytics data and targeted remarketing to enhance email campaign performance, specifically around segmentation strategies, automating timely communications, and increasing conversion rates and ROI through personalized abandoned cart and welcome programs that integrate web analytics and email marketing automation tools. Proper tagging, behavioral tracking, and automated programs are recommended to personalize outreach based on individual visitor behaviors.
This document discusses how marketing automation can help with lead generation and customer conversion. It provides three case studies showing how different companies used marketing automation to 1) increase qualified leads by 451% and ROI within 12 months, 2) prioritize hot leads for sales and increase lead conversion by 15%, and 3) unify data to segment contacts and increase email open rates to 75%. Marketing automation allows companies to track user behavior, send targeted content, automate marketing scenarios, and improve marketing results and customer relationships.
Think With Google - Shopping Breakout SessionHarsha MV
Smart Shopping campaigns provide an automated campaign type for retailers across Google search, display network, YouTube, and Gmail. It uses machine learning to optimize bidding and placement based on goals, insights from Google and retailers, and factors like queries, devices, locations, and time. Retailers are asked to shift to goal-based optimization across all channels and formats rather than manual optimization by channel. Case studies show Smart Shopping delivers significantly more value per rupee spent compared to other campaign types and drives large reductions in cost-per-acquisition and improvements in return on ad spend for retailers. Automated feeds allow Google to discover products on a retailer's website and submit them to their Merchant Center account to manage local inventory ads, which display local
This document discusses how to leverage existing ERP (enterprise resource planning) data to gain new business insights from email marketing campaigns. It outlines rich transactional data available in most ERP systems, including dates, products, customers, and discounts. Integrating this data enables tracking key performance indicators like profitability, volume, and ROI by campaign, region, product, and sales representative. Advanced analytics can profile best/worst performing customers, products, and campaigns. Setting up an integration between the email system and ERP requires adding campaign fields and hiring consultants. Initial projects to enable these capabilities typically cost $50,000-$100,000.
Optmyzr is a PPC management and reporting tool that was created by former Google employees to provide insights and automate tasks more quickly than other expensive and clunky solutions, equipping account managers with AI-powered recommendations and reporting capabilities to optimize campaigns across Google, Bing, Facebook and other platforms. Customers praise Optmyzr for saving them significant time managing accounts and improving performance.
Pedagogical approaches, design implications and prerequisites for e learningEric Kluijfhout
The document discusses pedagogical approaches and design implications for e-learning. It outlines two basic e-learning approaches: a content delivery model suited for self-paced learning of facts and skills, and an interaction model better for group-based, constructivist learning goals. The appropriate approach depends on the learning goals. Effective course design for each is also discussed, as well as the role of teachers and prerequisites for a supportive e-learning environment at national, institutional, and student levels.
Framework Of E Learning Business ModelsAshish Mittal
This document discusses various e-learning business models and frameworks. It identifies three main e-learning sectors: education to business (E2B), education to education (E2E), and education to consumers (E2C). Five common e-learning business models are described: training department, top management lessons, standardization engine, profit center/education vendor, and learning lab. The document also outlines trends in the e-learning industry like market consolidation, branding, and modularization. It concludes that the corporate e-learning market (E2B) seems most promising and e-learning will become more stable and consolidated over time.
This document is a student paper analyzing the potential use of e-learning in a company. It finds that the company and its employees are prepared for e-learning based on technological skills. The paper recommends a two-stage e-learning system starting with enhancing current training and later adding equipment. Potential benefits identified include reducing travel costs and expanding training reach. Challenges like resistance and technology changes are also addressed.
Unbounce is a landing page builder that helps agencies create and optimize landing pages faster. It allows agencies to:
- Build landing pages quickly using drag-and-drop templates without relying on developers
- A/B test pages and continuously improve conversion rates for clients
- Collaborate easily and manage projects and clients through one account
Using Unbounce, agencies can save time and costs compared to traditional development, and improve results for clients through testing and optimization.
This document discusses various analytics topics including custom reports in Bing Ads using keyword and query string parameters to build a powerful search report. It recommends bidding more aggressively on high intent product categories and integrating profit metrics into analyses. Attribution modeling and multichannel reports can measure upper funnel keyword value while remarketing lists should be built using the same logic as tag management systems. With keywords no longer important for SEO, analytics should group landing page content and metrics to focus SEO efforts.
iSpionage is a competitive intelligence tool that provides digital marketing data to help users optimize their SEM, SEO, and conversion rate optimization strategies. It collects data on organic keywords, paid keywords, ad copy, landing pages, and user conversion funnels for over 50,000 domains in the US, UK, and Canada. The tool helps users answer questions about their performance compared to competitors, identify new keyword opportunities, and learn from competitors' ad copy, landing pages, and A/B tests. iSpionage provides keyword data, ad copy surveillance, landing page monitoring, and customized reports to help users improve click-through rates, lower costs-per-click, and benchmark their SEM performance against other industry leaders.
This document discusses commission structures and metrics for evaluating sales performance. It examines existing commission rates of 4%, 6%, and 5% and considers setting "intelligent" commissions based on metrics like new customer acquisition, sales volume, contribution to the sales journey, conversion rate, and purchase persistency. The document also suggests analyzing existing versus new customers, percentage returning and frequency, average spend and product type, average orders and order value over six months, and percentage of new customers over six and twelve months to interpret sales data and inform commission practices.
Mohit Kapoor is a customer success manager at ROI Hunter, a data-driven marketing company. ROI Hunter helps online retailers succeed by leveraging customer data to provide tailored experiences through automated processes and actionable insights. This allows retailers to focus on optimizing campaigns for real profitability by calculating margins, return rates and stock on a product level. ROI Hunter also identifies best performing products and audiences to promote, as well as underperforming products and audiences that need less promotion. This leads to increased sales and reduced customer acquisition costs for clients.
Analytix Solutions provides cost-effective and ethical SEO, PPC, and social media marketing services. They employ a qualified team including a certified PPC expert. Their individualized strategies for each client can result in top search rankings, increased traffic, better conversion rates, and strong returns on investment. Analytix offers comprehensive reporting including weekly, monthly, and quarterly reports to analyze campaign performance.
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a client’s budget or open Excel or Google Docs to analyze or report on accounts, keep Shape’s flexible PPC software in mind.
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaTatvic Analytics
Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more.
Join Swapnil Sinha (Head of Conversion, Google India) to learn how enterprises can use Google Analytics Premium to make better data-driven decisions.
You'll Learn:
* What is GA Premium
* Difference between Standard & Premium Version
* Who Should Use Google Analytics Premium?
* Key Features & Applications of Google Analytics Premium
Digital Marketing Enablement starts with Web Analytics. This is a presentation used to capture different facets of web analytics & how it helps in enablement of Digital Marketing
CallRail is a leader in call tracking software that helps marketers optimize advertising campaigns and increase sales effectiveness. Their intuitive software tracks, records, and analyzes phone calls from digital marketing campaigns to provide insights into what channels and keywords are most effective. CallRail helps businesses increase call volumes and drive high-quality leads that convert into revenue by connecting online and offline user journeys through call tracking and analytics.
Measuring The Modern Shopper - Lewis Lenssen, Rakuten AttributionPerformanceIN
The ‘modern shopper’ encounters endless messages via a plethora of online and offline marketing channels, executing transactions across multiple devices wherever and whenever they please. This creates a complex challenge for advertisers to analyse which promotional activities are most effective.
Rakuten Attribution’s (formerly DC Storm) Commercial Director Lewis Lenssen will look at how consumer behaviour has evolved while identifying key drivers for this change. Demonstrating the importance of a holistic customer view for accurate attribution, Lenssen will also cover how best to use consolidated user activity data in taking appropriate action.
Product Ads allow retailers to create ads directly from their product catalogs that display products with images, descriptions and prices in search engine results. According to a case study, retailers using Product Ads enjoyed lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to traditional text ads. The case study provided tips for optimizing Product Ads performance such as ensuring accurate product data is used and focusing bids on specific targeted products.
This document discusses the importance of setting goals for a website and selecting key performance indicators (KPIs) to measure progress towards those goals. It provides examples of common KPIs like conversion rates, average order value, and visitor loyalty metrics. The document stresses that goals must be measurable and KPIs should show changes over time to drive business development. It also emphasizes the importance of tirelessly executing on goals, measuring progress regularly, and experimenting to improve key metrics.
Showpad's Content Activation Platform at the core of your Commercial Excellen...Mario Haneca
For the audience of the Global Commercial Excellence Platform we have collected best practices and testimonials of Showpad customers that integrated content activation, engaging insights and productivity to build the next level sales eneblement platform.
Data-Driven ROI: How Targeted Remarketing Enhances Email Campaign PerformanceWebtrends
The document discusses how companies can use web analytics data and targeted remarketing to enhance email campaign performance, specifically around segmentation strategies, automating timely communications, and increasing conversion rates and ROI through personalized abandoned cart and welcome programs that integrate web analytics and email marketing automation tools. Proper tagging, behavioral tracking, and automated programs are recommended to personalize outreach based on individual visitor behaviors.
This document discusses how marketing automation can help with lead generation and customer conversion. It provides three case studies showing how different companies used marketing automation to 1) increase qualified leads by 451% and ROI within 12 months, 2) prioritize hot leads for sales and increase lead conversion by 15%, and 3) unify data to segment contacts and increase email open rates to 75%. Marketing automation allows companies to track user behavior, send targeted content, automate marketing scenarios, and improve marketing results and customer relationships.
Think With Google - Shopping Breakout SessionHarsha MV
Smart Shopping campaigns provide an automated campaign type for retailers across Google search, display network, YouTube, and Gmail. It uses machine learning to optimize bidding and placement based on goals, insights from Google and retailers, and factors like queries, devices, locations, and time. Retailers are asked to shift to goal-based optimization across all channels and formats rather than manual optimization by channel. Case studies show Smart Shopping delivers significantly more value per rupee spent compared to other campaign types and drives large reductions in cost-per-acquisition and improvements in return on ad spend for retailers. Automated feeds allow Google to discover products on a retailer's website and submit them to their Merchant Center account to manage local inventory ads, which display local
This document discusses how to leverage existing ERP (enterprise resource planning) data to gain new business insights from email marketing campaigns. It outlines rich transactional data available in most ERP systems, including dates, products, customers, and discounts. Integrating this data enables tracking key performance indicators like profitability, volume, and ROI by campaign, region, product, and sales representative. Advanced analytics can profile best/worst performing customers, products, and campaigns. Setting up an integration between the email system and ERP requires adding campaign fields and hiring consultants. Initial projects to enable these capabilities typically cost $50,000-$100,000.
Optmyzr is a PPC management and reporting tool that was created by former Google employees to provide insights and automate tasks more quickly than other expensive and clunky solutions, equipping account managers with AI-powered recommendations and reporting capabilities to optimize campaigns across Google, Bing, Facebook and other platforms. Customers praise Optmyzr for saving them significant time managing accounts and improving performance.
Pedagogical approaches, design implications and prerequisites for e learningEric Kluijfhout
The document discusses pedagogical approaches and design implications for e-learning. It outlines two basic e-learning approaches: a content delivery model suited for self-paced learning of facts and skills, and an interaction model better for group-based, constructivist learning goals. The appropriate approach depends on the learning goals. Effective course design for each is also discussed, as well as the role of teachers and prerequisites for a supportive e-learning environment at national, institutional, and student levels.
Framework Of E Learning Business ModelsAshish Mittal
This document discusses various e-learning business models and frameworks. It identifies three main e-learning sectors: education to business (E2B), education to education (E2E), and education to consumers (E2C). Five common e-learning business models are described: training department, top management lessons, standardization engine, profit center/education vendor, and learning lab. The document also outlines trends in the e-learning industry like market consolidation, branding, and modularization. It concludes that the corporate e-learning market (E2B) seems most promising and e-learning will become more stable and consolidated over time.
This document is a student paper analyzing the potential use of e-learning in a company. It finds that the company and its employees are prepared for e-learning based on technological skills. The paper recommends a two-stage e-learning system starting with enhancing current training and later adding equipment. Potential benefits identified include reducing travel costs and expanding training reach. Challenges like resistance and technology changes are also addressed.
The document discusses various e-business models and components of e-commerce business models. It describes key components like value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It also describes major B2C models like portals, e-tailers, content providers, and transaction brokers. Major B2B models discussed are B2B hubs, e-distributors, and B2B service providers. The document concludes with case studies on different approaches companies take in integrating online and offline businesses.
B2B electronic commerce involves transactions conducted electronically between businesses over the internet. It provides benefits for both buyers and suppliers such as reduced costs, increased market efficiency, and access to new customers and markets. There are different models for B2B e-commerce including online catalogs, exchanges, auctions, and intermediary-oriented marketplaces. Effective B2B strategies consider factors such as price determination methods, revenue sources, costs, control structures, and value-added offerings.
The document discusses various business models used in B2C e-commerce. It defines key terms like business model and e-commerce business model. It also describes different types of business models like portals, e-tailers, content providers, service providers, transaction brokers, community providers, and market creators. Each model is explained with examples. The document also discusses capabilities of B2C models like instant communication, global reach, reduced costs, and increased efficiency.
How to Build a Customer Journey That's Outside-In not Inside-OutGainsight
Here's how most companies used to map a customer journey: They'd start with their initial marketing outreach, advance down the funnel to the signed contract, and then onboard the customer. There would be training, a quarterly or six-month outreach, and finally, renewal or upsell. But think about it: how many of those milestones does the customer care about or even think about? From their perspective, a journey map would look very different. Innovative companies are abandoning this "inside-out" model. Why? Because it doesn't map to how customers actually think or behave. Learn the difference between the old way of thinking and the new "outside-in" way of customer lifecycle management.
Google Analytics Konferenz 2018_ What Your Google Analytics Data Isn't Tellin...e-dialog GmbH
Medallia Digital provides invaluable qualitative data representing the voice of the customer (VoC). This provides insight to your customers' web journey, how they feel and why they behaved in a certain way on your website. It complements the quantitative data of web analytics by providing the “why” to the “what” and “when”. Learn how to enhance your conversion rate optimization and web analytics efforts from experts at Medallia.
Popcorn, Indiana implemented a trade promotion management (TPM) system to better manage its trade spending as it expanded distribution. The new system provided visibility into all trade programs in one place, allowed for improved sales forecasting and analysis of promotion effectiveness. It resulted in measurable benefits like reduced deduction balances, improved forecast accuracy, and increased sales and market share without additional trade spend. The case study shows that with the right people, processes and tools, TPM can provide strategic benefits rather than just being seen as a necessary business cost.
GE Healthcare - Marketing Automation Roll Out Plan & Framework - v11.0saSal Abramo
This document outlines a marketing automation project to improve customer engagement and sales processes. The project will focus on increasing customer intensity throughout the buying cycle, prioritizing high-quality leads, and making data-driven decisions. A phased approach is proposed, beginning with discovery, then definition and alignment of processes before building and delivering the marketing automation system. The expected benefits include simplified and aligned sales and marketing, greater agility, improved customer experience, and more effective marketing through data and analytics. Key next steps are finalizing priorities and resources before kicking off the project in Q2 2015.
We make businesses grow by saving up to 30% to 60 % FTE costs. We empower small businesses in the USA especially in the Digital marketing industry to rapidly grow.
Renew OnDemand™ is the industry's only cloud application built specifically to maximize recurring revenue. This application arms sales teams, executives, and channel partners with a complete system to renew customer contracts and subscriptions. Watch the demo to learn how Renew OnDemand can help you retain more customers and increase your recurring revenue.
What is Performance Marketing and How Does BetaTest Solutions Use It.pdfJamesParker406701
At BetaTest Solutions, we leverage performance marketing to deliver outstanding results for our clients. This blog explores what performance marketing entails and how BetaTest Solutions implements it to maximize client success.
Marketing planning and performance measurement solution business caseNandita Nityanandam
Synoptek developed a product that serves as a single source for marketing planning, team collaboration and performance measurement, and brings an end to the never-ending woes of marketers in terms of executing their operations and bringing insight into their day-to-day activities.
The document discusses how to realize value from a TPM Retail investment through a strategic value assessment conducted by AFS. It outlines AFS's approach to reviewing processes, functionality usage, and recommendations. The assessment occurs over 2 months and includes a kickoff, remote evaluation, findings presentation, and on-site recommendations meeting. Deliverables include process and data recommendations, training needs, and advanced feature usage to improve processes and system utilization. Sample recommendations shown address budget creation and accrual management processes. The goal is to optimize the investment in TPM Retail.
As a product leader, you have the responsibility to plan strategically for your company to grow its customer base and revenue. Thanks to years of other people growing companies, there are ten standard playbooks for how to accelerate your company’s trajectory. Simply because they are standard doesn’t mean that you can’t execute them in your own special snowflake way, but it’s relatively hard to reinvent the wheel.
The list below is designed for leaders who are thinking about what the next phase of their company should be so that you can make sure you’ve entertained all the options. It’s very easy to think of one path and fall in love with it without exploring alternative routes. You may have a little John Frost (author who wrote two roads diverged in a wood poem) in you, and it’s worth exploring the roads less taken, it might just make all the difference.
Each of the 16 options, can be used to accomplish at least one of the three primary business objectives:
Add New Logos (growing your total addressable market or serviceable one)
Improve Retention (increasing lifetime value or money per logo)
Decrease Costs (reducing customer acquisition cost or operating expenses)
It's important to note that for each goal, there are many strategies which can assist in accomplishing it. Unfortunately, not all strategies are correct for each company. Therefore, please see the attached video powerpoint deck which outlines tips for how to make that strategy successful and the conditions when it is a favorable option. If you manage a portfolio of products, different options will be applicable to each one depending on the current situation it is facing.
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Hi! I’m Tami, the founder of The Product Leader Coach where I work with product leaders and teams to realize their potential by focusing on their strengths.
If you enjoyed this post, I am available for product leadership coaching or team training. Learn more about my services and upcoming children’s book at tamireiss.com
Build Your Army of One Using Marketing Automation with Limited ResourcesPardot
Roy Keely and Jana Rhyu discussed how their companies, Xcentric and LoopUp respectively, use Pardot marketing automation to scale their marketing efforts with limited resources. They described how Pardot enables them to nurture leads through automated campaigns, integrate marketing and sales data in Salesforce, and measure the impact of their campaigns on pipeline and revenue. Both highlighted how Pardot has helped them increase lead generation, qualify leads more effectively for sales, and engage existing customers through personalized messaging based on profiling and testing of content and messaging.
Jump start your analytics investments and accelerate analytics ROIActian Corporation
The document discusses Actian's Clear Path Program which aims to help companies accelerate their customer analytics ROI through the use of pre-built analytics blueprints. The program provides blueprints, workflows, and workshops to help customers address challenges in areas like customer profiling, segmentation, lifetime value, campaign optimization, and churn analysis. It also describes Actian's Analytics Center of Excellence which develops the blueprints by applying data science expertise to real-world problems. Example use cases are provided that demonstrate how the blueprints can help optimize campaigns, ad placement, and increase revenues.
The document provides an overview of marketing analytics, including defining marketing analytics, key elements and capabilities, impact, and getting started with analytics. Some key points:
- Marketing analytics is the process of identifying valid performance metrics, tracking them over time, and using the results to improve marketing. The goal is to measure progress toward objectives.
- Key elements include people, steps, tools/technology, inputs and outputs. Capabilities include understanding performance and reporting it externally.
- Impacts can include optimizing brand recognition, content, channels, customer understanding, and predictive intelligence.
- Getting started involves assessing readiness, reviewing objectives, and establishing metrics like website, social media, email, and digital advertising metrics.
Marketing automation 101 understanding marketing automation and where to get ...Mario Kyriacou
What this presentation covers:
- What is marketing automation?
- How marketing automation can improve the overall customer experience
- How automation can improve conversions and ROI
- Why automation is applicable to both B2B and B2C
- Where to get started with your own automation program
- Getting buy-in from sales and senior management
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Data, Marketing and Technology industries are converging, and those who win will know how to leverage these distinct disciplines to reach the ultimate goal: authentic human connection.
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Your business success is too important to miss key connections and run media without an actionable and measurable integrated strategy. Technology, Data and Marketing industries are converging, and those who will come through the next 3 years as winners will know how to put these assets together for the ultimate goal: authentic human connection.
The document outlines a typical procurement transformation journey from basic functionalization to achieving procurement excellence. It involves developing strategic sourcing processes, category strategies, and integrated source-to-pay processes and technologies over 4-5 years. The vision is to establish a center of excellence that delivers world-class procurement capabilities by maximizing value, delivering benchmark performance, leveraging technologies, and developing a high-performing team.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
1. CHALLENGE
Lack of Transparency to Make the Right Decisions
Heels.com knew that in order to grow successfully, they needed
insight into the right data to support their business decisions.
Heels began searching for a new partner due to:
•Lack of in-depth reporting and analytics
•Not seeing performance growth, despite heavy investment in the
product ads channel
•Difficulty in making insightful decisions regarding revenue and
overall business objectives
SOLUTION
The Right Partner Brings the Right Insights
Heels.com chose to partner with BuyerPath immediately after
realizing the technology provided a robust analytics platform, as
well as extremely granular insights regarding product performance
and consumer intent. Heels began implementation and program
optimization within 3-weeks:
•BuyerPath’s Feed Management solution incorporates consumer
intent data to allow retailers to optimize titles, descriptions, and
category taxonomy to be in line with the motivations of potential
buyers
•Restructuring the accounts’ product target schema to be more
granular allowed for increased precision in cost allocation across
their product ads program
•Utilizing BuyerPath’s proprietary PLA-specific bidding algorithm
helped allocate cost not only precisesly, but efficiently
RESULTS
Implementing Changes Brings Immediate Success
By using the data insights and strategies offered by BuyerPath’s
technology and in-house experts, Heels.com saw immediate gains:
•50% increase in revenue while decreasing cost by 38%
•86% gain in year-over-year revenue
•Year-over-year gains across several metrics such as, Impressions
(+48%), Clicks (+90%), Orders (+132%), and ROAS (+118%)
Customer Success Story
®
Large online shoes & accessories retailer grows
revenue while cutting costs with BuyerPath®
Heels.com differentiates itself by employing
a unique navigation system which allows
consumers to find exactly what they’re
looking for within a few clicks.
www.heels.com
“Before partnering with BuyerPath®, we were
working with a ‘big box’ PLA solution provider
and we just weren’t seeing the results we
expected, We were absolutely blown away
by the level of sophistication available in
the BuyerPath platform and the quality of
service and expertise they are able to provide.
Thanks to the intent-level insights provided
by the analytics platform, we were able to
dramatically improve performance of our
program and PLA revenue continues to grow,
not plateau, over time. We are exploring other
ways to grow our partnership with BuyerPath.”
- Eric McCoy, CEO
Let’s Chat:
Visit www.buyerpath.com
or email us at solutions@buyerpath.com
BuyerPath® is an advanced shopping analytics platform
leveraging consumer and product data to help retailers maximize
valuable ad moments for optimal return.