Google Analytics vs Omniture SiteCatalyst vs In-ouse Webanalytics at iMetricsRoman Zykov
This document compares Google Analytics, Adobe/Omniture SiteCatalyst, and an in-house web analytics system. It provides an overview of Wikimart's custom system, including its data collection, storage, and users. Key areas of comparison include commerce metrics, campaign management, data export/import, product analytics, and support. The document concludes that for a large e-commerce site like Wikimart, SiteCatalyst is best for deep product analysis and managing a large number of marketing campaigns, while an in-house system enables deep analytics and integration with offline data.
Online Rag Trading: Lessons Learned & Making Smart InvestmentsJustus Wilde
Glue Store is an Australian retail company focused on online sales. They evaluate the success of their marketing campaigns using key performance indicators related to traffic, engagement, conversions, and revenue. Their analysis shows that search engine optimization, social media promotion, and site usability improvements were particularly effective at driving new customers and sales. Overall, they found that evaluating different marketing channels allows them to optimize spending and identify their most successful strategies.
This document discusses how marketing automation can help with lead generation and customer conversion. It provides three case studies showing how different companies used marketing automation to 1) increase qualified leads by 451% and ROI within 12 months, 2) prioritize hot leads for sales and increase lead conversion by 15%, and 3) unify data to segment contacts and increase email open rates to 75%. Marketing automation allows companies to track user behavior, send targeted content, automate marketing scenarios, and improve marketing results and customer relationships.
Can genuine customer feedback benefit the finance industry? Feefo CMO, Matt West, explores the benefits of putting genuine feedback to work in the finance sector, to improve opportunities and business insights.
Track B - What to Look at in the Customer Buying PathAffiliate Summit
– How can you upsell by better understanding your customers’ buying patterns?
– How do you put in better voucher codes?
Peter Dickenson, Founder & MD, Understand Digital
Google Analytics vs Omniture SiteCatalyst vs In-ouse Webanalytics at iMetricsRoman Zykov
This document compares Google Analytics, Adobe/Omniture SiteCatalyst, and an in-house web analytics system. It provides an overview of Wikimart's custom system, including its data collection, storage, and users. Key areas of comparison include commerce metrics, campaign management, data export/import, product analytics, and support. The document concludes that for a large e-commerce site like Wikimart, SiteCatalyst is best for deep product analysis and managing a large number of marketing campaigns, while an in-house system enables deep analytics and integration with offline data.
Online Rag Trading: Lessons Learned & Making Smart InvestmentsJustus Wilde
Glue Store is an Australian retail company focused on online sales. They evaluate the success of their marketing campaigns using key performance indicators related to traffic, engagement, conversions, and revenue. Their analysis shows that search engine optimization, social media promotion, and site usability improvements were particularly effective at driving new customers and sales. Overall, they found that evaluating different marketing channels allows them to optimize spending and identify their most successful strategies.
This document discusses how marketing automation can help with lead generation and customer conversion. It provides three case studies showing how different companies used marketing automation to 1) increase qualified leads by 451% and ROI within 12 months, 2) prioritize hot leads for sales and increase lead conversion by 15%, and 3) unify data to segment contacts and increase email open rates to 75%. Marketing automation allows companies to track user behavior, send targeted content, automate marketing scenarios, and improve marketing results and customer relationships.
Can genuine customer feedback benefit the finance industry? Feefo CMO, Matt West, explores the benefits of putting genuine feedback to work in the finance sector, to improve opportunities and business insights.
Track B - What to Look at in the Customer Buying PathAffiliate Summit
– How can you upsell by better understanding your customers’ buying patterns?
– How do you put in better voucher codes?
Peter Dickenson, Founder & MD, Understand Digital
This document discusses the benefits of marketing automation technology. It allows companies to connect their marketing efforts, sales, and revenue to streamline workflows, automate tasks, and measure results. This improves efficiency, leads to more productive sales reps, and improved lead conversion rates. Marketing automation also provides scalability, the ability to target niche markets, and helps analyze return on investment from marketing efforts. It discusses how automation can result in more sales leads at a lower cost by implementing automated lead nurturing and segmentation.
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?auexpo Conference
We asked 452 online marketers to have a go at guessing the best performing content from four options and only 21 got it right. Using case studies with our clients including LoopyLove, Alpharooms and National Express, we will show how the content on landing pages will make or break site performance and EPC (earnings per click) and share effective scientific strategies for improving them including multivariate testing and segment targeting.
Digital Marketing Enablement starts with Web Analytics. This is a presentation used to capture different facets of web analytics & how it helps in enablement of Digital Marketing
Improving Revenue through Dynamic Product RecommendationsDynamic Yield
We power tens of millions of product recommendations per day on behalf of our clients. Needless to say, we've learned a lot about what works, how and where to implement recommendations in the purchase funnel. Global retailers who have implemented Dynamic Yield’s recommendations have seen a substantial uplift in revenue within the first 90 days. Your site can do it too. Contact us to see a live demo.
Brian Hawkins discussed trends in optimization and segmentation discovery. Some key trends include using data-driven test decisions, coordinating testing with other marketing efforts, and conducting geo-targeted tests. Segment discovery on a website can enable better media buys for display and paid search by identifying valuable customer segments. Going forward, there will be more automation, use of authenticated and third-party data, deeper testing integrations, a focus on mobile and apps, and continued application of onsite learnings offline.
Building an E-commerce Strategy From the Ground Up | Matt Jefferies | GC Melb...Bench
Presentation by: Matt Jefferies, Head of Digital, Miele
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Sydney 2016Bench
The document discusses 7 deadly sins of programmatic advertising:
1. Viewability is a problematic metric with varying standards across platforms like YouTube, Facebook, and Snapchat.
2. Ad fraud primarily impacts proxy metrics like impressions, but optimizing for goals beyond impressions mitigates the impact.
3. Time-based campaigns disrupt optimization by creating gaps in analysis and allowing false blame when campaigns end. An always-on baseline approach is better.
4. Not disclosing attribution models used in reports can be misleading and deceptive about where conversions are coming from.
5. Using selective timeframes, graphs without data, or blocking access to raw data are red flags that indicate a lack of transparency.
6.
The Role of Team Synergy in Digital Transformation | Mike Stephenson, HBF | G...Bench
Presentation by: Mike Stephenson, Digital Manager, HBF
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
The document summarizes an online marketing audit process that includes:
1) A high-level review of a company's current website and historical analytics to identify key areas of concern.
2) An audit that examines four key areas - reach, persuasion, conversion, and integration - to comprehensively review online marketing strategies.
3) A presentation of audit results and recommendations to implement changes, test improvements, and realize a return on investment through increased marketing effectiveness and sales.
Personalizing the Tottenham Fan ExperienceDynamic Yield
A presentation given by Tottenham Hotspur FC at Dynamic Yield's Personalization Pioneer Summit in Berlin.
The presentation also included a live, on-stage demonstration!
This document discusses tools to improve digital marketing campaigns, including landing page testing software to A/B test pages, web form validation code to reduce invalid submissions, and call analytics software to track phone conversions from ads. The tools help marketers remove guesswork, ensure high quality lead data, and gain visibility into the full customer journey.
Traffiq is a digital advertising agency that specializes in real-time bidding (RTB) advertising. They have seen success across various industries, with click-through rates increasing over 60% for some clients. Traffiq developed its own proprietary RTB platform in 2010 and offers targeted advertising services across many digital channels through continuous optimization of campaigns.
Measuring The Modern Shopper - Lewis Lenssen, Rakuten AttributionPerformanceIN
The ‘modern shopper’ encounters endless messages via a plethora of online and offline marketing channels, executing transactions across multiple devices wherever and whenever they please. This creates a complex challenge for advertisers to analyse which promotional activities are most effective.
Rakuten Attribution’s (formerly DC Storm) Commercial Director Lewis Lenssen will look at how consumer behaviour has evolved while identifying key drivers for this change. Demonstrating the importance of a holistic customer view for accurate attribution, Lenssen will also cover how best to use consolidated user activity data in taking appropriate action.
Ali White, Calltracks - Tracking online traffic to offline sales Mezzo Labs
Ali White, Marketing Director of Calltracks, gave this presentation at Mezzo Labs' "GAWA7: Key Performance Innovators" event in July 2015. Ali explains how to track the online visitor from the website to the call centre and give credit to the campaign that drive there to the point of sale.
9 tips to grow your digital marketing agencyVbout.com
Starting an agency is the first step in the process, but maintaining that growth is an important part. Explore 9 tips to grow your digital marketing agency.
The document discusses using Facebook to generate banking leads. It outlines acquiring leads through digital marketing and CRM, with data previously separated across teams. A unified online advertising solution combines lead data from marketing and sales into a single CRM. This provides granular audience, landing page, and trend insights to optimize performance. Rules and objective-driven bidding were used, reducing cost per approved account by 34% while tripling approved credit cards and increasing customer leads by 2.3x over six months, boosting agency revenue share from the client's Facebook spend.
Service with microsoft dynamics crm 2016Claudia Selle
The document discusses how customer service impacts customer loyalty and retention. It highlights that 76% of consumers use self-service options first and that agent turnover has increased to 27% annually. The key aspects of an effective customer service strategy highlighted are staying agile, earning loyalty through low effort interactions, and empowering agents. Interactive dashboards and knowledge management are identified as tools that can help optimize agent performance, customer satisfaction, and business outcomes.
MediaWhiz is a top online marketing agency that helps clients improve performance through continuous improvement programs, cross-channel technology, practice innovation, and expert teams. They provide services including search engine marketing, social media marketing, local search and reputation management, affiliate marketing, email marketing, and integrated marketing programs. MediaWhiz clients have experienced significant increases in organic traffic, order volume, conversions, and revenue through MediaWhiz's data-driven approach to performance marketing.
This document discusses account-based marketing (ABM) tactics that can be implemented on websites to enhance lead generation. It recommends dynamically customizing call-to-action buttons by account type for unknown visitors and by funnel stage and company graphics for known contacts. It also suggests using dynamic messaging and calls-to-action to increase engagement and contacts. Sales should be alerted to visitor metrics grouped by account and content hubs can track account interest over time. Implementing these ABM tactics on websites can enhance lead generation for accounts in just days without requiring IT resources.
How to improve your performance online - survey results Microsoft Dynamics Pa...Patrick Dalle
From a field research on the websites of 80 Microsoft Dynamics Partners in Belgium & the Netherlands, Lemarco discovered the real key drivers behind online performance
This document discusses the benefits of marketing automation technology. It allows companies to connect their marketing efforts, sales, and revenue to streamline workflows, automate tasks, and measure results. This improves efficiency, leads to more productive sales reps, and improved lead conversion rates. Marketing automation also provides scalability, the ability to target niche markets, and helps analyze return on investment from marketing efforts. It discusses how automation can result in more sales leads at a lower cost by implementing automated lead nurturing and segmentation.
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?auexpo Conference
We asked 452 online marketers to have a go at guessing the best performing content from four options and only 21 got it right. Using case studies with our clients including LoopyLove, Alpharooms and National Express, we will show how the content on landing pages will make or break site performance and EPC (earnings per click) and share effective scientific strategies for improving them including multivariate testing and segment targeting.
Digital Marketing Enablement starts with Web Analytics. This is a presentation used to capture different facets of web analytics & how it helps in enablement of Digital Marketing
Improving Revenue through Dynamic Product RecommendationsDynamic Yield
We power tens of millions of product recommendations per day on behalf of our clients. Needless to say, we've learned a lot about what works, how and where to implement recommendations in the purchase funnel. Global retailers who have implemented Dynamic Yield’s recommendations have seen a substantial uplift in revenue within the first 90 days. Your site can do it too. Contact us to see a live demo.
Brian Hawkins discussed trends in optimization and segmentation discovery. Some key trends include using data-driven test decisions, coordinating testing with other marketing efforts, and conducting geo-targeted tests. Segment discovery on a website can enable better media buys for display and paid search by identifying valuable customer segments. Going forward, there will be more automation, use of authenticated and third-party data, deeper testing integrations, a focus on mobile and apps, and continued application of onsite learnings offline.
Building an E-commerce Strategy From the Ground Up | Matt Jefferies | GC Melb...Bench
Presentation by: Matt Jefferies, Head of Digital, Miele
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Sydney 2016Bench
The document discusses 7 deadly sins of programmatic advertising:
1. Viewability is a problematic metric with varying standards across platforms like YouTube, Facebook, and Snapchat.
2. Ad fraud primarily impacts proxy metrics like impressions, but optimizing for goals beyond impressions mitigates the impact.
3. Time-based campaigns disrupt optimization by creating gaps in analysis and allowing false blame when campaigns end. An always-on baseline approach is better.
4. Not disclosing attribution models used in reports can be misleading and deceptive about where conversions are coming from.
5. Using selective timeframes, graphs without data, or blocking access to raw data are red flags that indicate a lack of transparency.
6.
The Role of Team Synergy in Digital Transformation | Mike Stephenson, HBF | G...Bench
Presentation by: Mike Stephenson, Digital Manager, HBF
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
The document summarizes an online marketing audit process that includes:
1) A high-level review of a company's current website and historical analytics to identify key areas of concern.
2) An audit that examines four key areas - reach, persuasion, conversion, and integration - to comprehensively review online marketing strategies.
3) A presentation of audit results and recommendations to implement changes, test improvements, and realize a return on investment through increased marketing effectiveness and sales.
Personalizing the Tottenham Fan ExperienceDynamic Yield
A presentation given by Tottenham Hotspur FC at Dynamic Yield's Personalization Pioneer Summit in Berlin.
The presentation also included a live, on-stage demonstration!
This document discusses tools to improve digital marketing campaigns, including landing page testing software to A/B test pages, web form validation code to reduce invalid submissions, and call analytics software to track phone conversions from ads. The tools help marketers remove guesswork, ensure high quality lead data, and gain visibility into the full customer journey.
Traffiq is a digital advertising agency that specializes in real-time bidding (RTB) advertising. They have seen success across various industries, with click-through rates increasing over 60% for some clients. Traffiq developed its own proprietary RTB platform in 2010 and offers targeted advertising services across many digital channels through continuous optimization of campaigns.
Measuring The Modern Shopper - Lewis Lenssen, Rakuten AttributionPerformanceIN
The ‘modern shopper’ encounters endless messages via a plethora of online and offline marketing channels, executing transactions across multiple devices wherever and whenever they please. This creates a complex challenge for advertisers to analyse which promotional activities are most effective.
Rakuten Attribution’s (formerly DC Storm) Commercial Director Lewis Lenssen will look at how consumer behaviour has evolved while identifying key drivers for this change. Demonstrating the importance of a holistic customer view for accurate attribution, Lenssen will also cover how best to use consolidated user activity data in taking appropriate action.
Ali White, Calltracks - Tracking online traffic to offline sales Mezzo Labs
Ali White, Marketing Director of Calltracks, gave this presentation at Mezzo Labs' "GAWA7: Key Performance Innovators" event in July 2015. Ali explains how to track the online visitor from the website to the call centre and give credit to the campaign that drive there to the point of sale.
9 tips to grow your digital marketing agencyVbout.com
Starting an agency is the first step in the process, but maintaining that growth is an important part. Explore 9 tips to grow your digital marketing agency.
The document discusses using Facebook to generate banking leads. It outlines acquiring leads through digital marketing and CRM, with data previously separated across teams. A unified online advertising solution combines lead data from marketing and sales into a single CRM. This provides granular audience, landing page, and trend insights to optimize performance. Rules and objective-driven bidding were used, reducing cost per approved account by 34% while tripling approved credit cards and increasing customer leads by 2.3x over six months, boosting agency revenue share from the client's Facebook spend.
Service with microsoft dynamics crm 2016Claudia Selle
The document discusses how customer service impacts customer loyalty and retention. It highlights that 76% of consumers use self-service options first and that agent turnover has increased to 27% annually. The key aspects of an effective customer service strategy highlighted are staying agile, earning loyalty through low effort interactions, and empowering agents. Interactive dashboards and knowledge management are identified as tools that can help optimize agent performance, customer satisfaction, and business outcomes.
MediaWhiz is a top online marketing agency that helps clients improve performance through continuous improvement programs, cross-channel technology, practice innovation, and expert teams. They provide services including search engine marketing, social media marketing, local search and reputation management, affiliate marketing, email marketing, and integrated marketing programs. MediaWhiz clients have experienced significant increases in organic traffic, order volume, conversions, and revenue through MediaWhiz's data-driven approach to performance marketing.
This document discusses account-based marketing (ABM) tactics that can be implemented on websites to enhance lead generation. It recommends dynamically customizing call-to-action buttons by account type for unknown visitors and by funnel stage and company graphics for known contacts. It also suggests using dynamic messaging and calls-to-action to increase engagement and contacts. Sales should be alerted to visitor metrics grouped by account and content hubs can track account interest over time. Implementing these ABM tactics on websites can enhance lead generation for accounts in just days without requiring IT resources.
How to improve your performance online - survey results Microsoft Dynamics Pa...Patrick Dalle
From a field research on the websites of 80 Microsoft Dynamics Partners in Belgium & the Netherlands, Lemarco discovered the real key drivers behind online performance
The document discusses various digital marketing solutions and analytics tools provided by ADP to automotive dealerships. It highlights features like search engine optimization, paid search advertising, display advertising, website analytics, lead management, and tools for online financing, video hosting, email marketing, live chat, and more. The goal is to help dealers engage online customers and drive higher conversion rates throughout the car buying process.
Flipmyfunnel ABM Presentation - Jason JueErin Pearson
1. The document discusses account-based marketing (ABM) tactics for web campaigns to enhance lead generation and account-based marketing, including dynamically customizing calls-to-action (CTAs) by account type and funnel stage.
2. It provides an example of a company, Savi Technology, that implemented an ABM campaign called "Estimated Time of Arrival as a Service" (ETAaaS) targeting accounts in manufacturing and logistics.
3. Tactics discussed include account selection methods, dynamic messaging and content to increase engagement by 250%, outbound lead campaigns, and sales support through account intelligence and content hubs.
A webinar discusses SmartBear's implementation of marketing automation which led to a 200% increase in lead volume. Keith Lincoln of SmartBear and Daniel Burstein of MECLABS discuss SmartBear's experience, including choosing an automation platform, building nurture campaigns, and optimizing performance. SmartBear saw success through trial downloads, engagement campaigns, and an inside sales team that engaged leads throughout the process.
This webinar discusses how to take an agile approach to managing digital disruption. It defines agile marketing as being responsive to change in real-time, focusing on personalization and testing, and integrating efforts rather than operating in silos. A 7-step customer experience roadmap is presented for acquiring, converting, and retaining customers through agile practices like dynamic personalization, analytics, and omni-channel marketing. A case study of a large organization that improved self-service and reduced costs through these agile techniques is also discussed.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Webinar Importance of Loyalty in the Automotive Segment - PPT.pptxZinrelo loyalty
In this webinar, Dibyo Ghosh, Director of Sales at Zinrelo highlights important aspects of launching an automotive loyalty program and how it can deliver great results for a brand.
The document discusses trends in online and mobile commerce. It notes that e-commerce has grown faster than non-e-commerce retail in recent years. Mobile commerce is also growing rapidly, with mobile devices accounting for over half of retail website traffic and nearly a quarter of online sales over Thanksgiving weekend. Retailers are increasingly investing in mobile optimization, omnichannel integration, personalization, and testing. B2B e-commerce is also growing significantly. The document advocates for creating reusable content that can be published across multiple channels to provide a consistent customer experience.
Two web analytics case studies presented to the Cincinnati Marketing Association B2B group. One case study looked at a retail/e-commerce site, defined the objective, identified the KPI\'s used in the methodology and showed results.
The other case study looked at a lead generation site where the objective was to decrease aquisition costs. Methodolgy used a conversion funnel.
Janrain & Digiday Webinar: 4 Key Ways to Use Registration for Deeper Customer...Digiday
Marketers have data points flying at them from all angles. This isn’t a bad thing— it means they can now know more about their customers and use that information to deliver more individualized experiences and offerings. A key step in the deepening of this relationship is registration — but do you have the value proposition and trust to have someone register with you before ever making a purchase?
In this webinar, sponsored by Janrain, Altimeter CEO & Principal Analyst Charlene Li will examine how understanding your customer’s path to registration could be one of the most powerful metrics to use in your marketing efforts.
You’ll learn:
Why is the path to registration a powerful marketing metric?
How do leading marketers use path to registration data to make key decisions?
How strong is your value proposition in deepening trust and moving customers along the path to registration?
How robust are your analytics in deriving insights and taking actions that will drive customers to registration?
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
Microsoft Directions EMEA - How to improve your performance online - Lemarco ...Erik Verheyden
This document summarizes the results of an online performance survey of 80 Microsoft Dynamics partners in Belgium and the Netherlands. The key findings were:
- On average, partners scored 59 out of 100 on online performance. The best scoring partners were near 90.
- The top five drivers of online success were identified as content optimization, mobile friendliness, user experience, technology, and social media integration.
- A coaching program is proposed to help partners benchmark their site, identify optimization opportunities, and improve performance in key areas over six months. The goal is to increase online leads and search visibility.
This document outlines four stages of automotive retailing from a basic brochure website to an integrated online and offline retail model. It describes characteristics and pain points at each stage as well as solutions to motivate changes. The stages are: 1) Brochure website with low sales and personal relationships; 2) Basic control with a focus on running the business; 3) Extended control introducing discipline and measurements; 4) Internal optimization utilizing process redesigns to maximize ROI. The final stage of integrated retailing achieves a seamless consumer buying experience across online and offline channels.
This document provides an overview and agenda for a presentation on Google Analytics. It discusses setting up Google Analytics accounts, understanding key metrics like visitors, traffic sources, content performance, and goals. It covers measurement of ecommerce websites, campaign tracking with tagging, and experimentation. It emphasizes creating a data-driven culture by focusing on resources, self-learning, and using data to improve future campaigns.
Sitecore 8: the marketers business case for upgradingRatio
This document discusses the benefits of upgrading from older versions of Sitecore to version 8. It notes that 41% of Sitecore installations are on versions 6.5, 6.6, or 7.2 which are becoming outdated. Sitecore 8 provides improved cross-channel experiences, personalization, search, and marketing automation capabilities. However, many organizations do not upgrade due to a lack of strategy, budgeting, or understanding of how the new features align with their goals. The document emphasizes the importance of strategic planning to map marketing plans to technology and get the most value from upgrades. It highlights several new tools in Sitecore 8 like the Experience Profile, marketing automation, and path analyzer.
Eptica Webinar: Unlock Revenue with Proactive Web ChatEptica UK Ltd
Web chat can make the difference between a sale and a lost customer - with proactive chat delivering a 105% return on investment and a 19% increase in Average Order Value, businesses today cannot afford to ignore this competitive advantage.
This presentation will show you how to:
- Use proactive web chat to reduce order abandonment and improve customer experience
- Unlock revenue for your business using real-time web analytics and customer behavioural data
- Build your business case for Chat using Eptica’s ‘Impact of Deploying Web Chat’ Return on Investment model
5 Simple Secrets to Totally Rocking Your Digital Marketing ROIDigital Vidya
Wish to know '5 Simple Secrets to Totally Rocking Your Digital Marketing ROI'. You will find this deck presented by Rajeev Sharma, CTO & Co-Founder, GreyBox Technologies during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Similar to How to drive conversions with personalisation (20)
The webinar covered various topics related to optimizing an A/B testing program including improving program performance over time using metrics, supporting innovation through processes and methodology, developing strong research and experiment strategies, and evaluating technology and team capabilities. Key points included using metrics like test capacity, velocity, win rate to monitor program quality; implementing processes like an experiment charter and centralized project management; developing hypotheses grounded in qualitative and quantitative customer research; and ensuring the team includes strategists, analysts, designers, copywriters and developers. The webinar provided advice on optimizing an A/B testing program through monitoring performance, standardized processes, rigorous research-based experimentation, and building a cross-functional team.
Higher education: the digital engagement challengeRatio
During this presentation we cover how marketers working within higher education can leverage the SItecore marketing platform to delivered personalised digital experiences for students.
Membership organisations: the digital engagement challengeRatio
During this presentation we cover how marketers working for membership bodies can utilise the Sitecore marketing platform to deliver digital experiences tailored to their members needs.
Professional services: How sitecore delivers personalised digital experiencesRatio
During this presentation we cover how marketers working within professional services can leverage the SItecore marketing platform to delivered personalised digital experiences.
During this presentation we take a look at how to optimise the digital technique of personalisation to deliver a digital experience which is optimised around the information your customers require.
Steve Renshaw of ratiopartners.co.uk gave a presentation on hands-on personalization with Sitecore. The presentation provided an overview of a typical personalization scenario, including the back-end steps and reporting. It explained how planning, implementation, and reporting are important phases of personalization. It also demonstrated how personalization rules and user profiling can be used to deliver relevant personalized content to users based on their browsing behavior.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
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