Ian Greenen


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Ian Greenen

  1. 1. Don’t just pay for performance. <br />Improve performance. <br />1<br />DRIVING RESULTS THROUGH PERFORMANCE ON-LINE MARKETING<br />MEDIAWHIZ CAPABILITIES OVERVIEW<br />October 7th2011<br />
  2. 2. Why MediaWhiz?<br />
  3. 3. Our philosophy<br />Help clients acquire customers more profitably through:<br /> Programs of Continuous Improvement<br />Cross-Channel Technology<br />Practice Innovation<br />Expert Teams<br />3<br />
  4. 4. MEDIAWHIZ leadership by the numbers<br />4<br />#6 Top Search Marketing Agency<br />Only 1 of 3 Independents in Top 10<br />
  5. 5. Google does a case study on Mediawhiz<br />5<br />“…by fine-tuning at the ad group level and reducing waste, it also cut impressions in half—while simultaneously increasing conversions by 365 percent.”<br />http://adwordsagency.blogspot.com/2010/04/case-study-perfecting-art-of-matching.html<br />
  6. 6. Agencies come to us for help<br />6<br />June 14th Facebook Ads Article written by MediaWhiz<br />602 tweetsas of June 19<br />Other agencies come to us for help!<br />
  7. 7. 7<br />MediaWhiz = industry innovators<br />In the 140 Character World, Relevant Emotion is the Game ChangerBy Tara Meehan, Creative Team <br />May 11, 2011 <br />If It Makes You Happy…Go DigitalBy Jonathan Shapiro, CEO, MediaWhiz May 5, 2011 <br />How To Use 3 Competitive Intelligence PPC ToolsBy Adam Scott Riff, GM, Search April 26, 2011 <br />PMA Member Profile: 5Qs with Daryl ColwellBy Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011 <br />Display Ad Results Driven by DataBy Jake Gardner, Director of Display Ad Operations February 28, 2011 <br />
  8. 8. What We Do<br />
  9. 9. Our services<br />9<br />
  10. 10. Search engine marketing<br />10<br />PPC<br /><ul><li>Cross-channel tracking
  11. 11. Keyword-level Call Tracking
  12. 12. Offline Passback & Coupon Tracking
  13. 13. Growth & Efficiency
  14. 14. Performance Guarantee</li></ul>SEO<br /><ul><li>Rigorous 3-Part audit
  15. 15. Watson Keyword Scoring
  16. 16. Advanced Link-Building Strategy
  17. 17. SEO Editorial Training
  18. 18. Performance Guarantee</li></li></ul><li>Local search and reputation management<br />11<br />Local<br /><ul><li>Claiming & Verification Management
  19. 19. Google/Bing Place optimization
  20. 20. Integration with Paid Search</li></ul>ORM<br /><ul><li>Protect Brand Reputation
  21. 21. Displace Negative Listings
  22. 22. Hundreds of Brandable assets
  23. 23. Custom Content Creation
  24. 24. Performance Guarantee</li></li></ul><li>social media<br />12<br />Paid<br /><ul><li>Constant Ad Freshness
  25. 25. Micro-Demographic Targeting
  26. 26. Likes and Sales
  27. 27. Cross-channel integration
  28. 28. Performance Guarantee</li></ul>Earned<br /><ul><li>Best Practices Audit
  29. 29. Page Optimization
  30. 30. Social CRM Training & Execution
  31. 31. Scheduled engagement
  32. 32. ROI Tracking</li></li></ul><li>Affiliate marketing<br />13<br />Consumer then is driven to the lead form<br />(on site) and completes lead form<br />(tracked via site pixel)<br />Consumer responds to a display<br />(banner), Email, search or social ad<br />2<br />1<br />
  33. 33. Email marketing<br />14<br />Targeting (profile, behavioral, geographic)<br />Multivariate testing<br />Creative scoring<br />Compliance expertise<br />350M+ records<br />98% Inbox delivery<br />Stringent frequency controls<br />Proprietary technology<br />
  34. 34. Data Acquisition marketing<br />15<br />User completes <br />registration form<br />User then opts-in to receive an<br />additional offer/information<br />User signs up for<br />an offer<br />1<br />2<br />3<br />
  35. 35. Fslp (Full Service Lead Program) marketing<br />16<br />Display<br />Social<br />1<br />Deliver contracted volume of free leads to doctors<br />2<br />Email<br />Provide doctors an option to purchase incremental leads (via Mentor’s Mgmt. System)<br />
  36. 36. The Results…<br />
  37. 37. 18<br />Seo – 5X Funding request growth from organic traffic <br />Overview <br />approach<br />Results:<br />Addressed Technical Issues<br />Targeted Keyword Selection<br />Developed On-Page Content Plan<br />Implemented Link Strategy<br />KPI Measurement & Refinement<br /><ul><li>Non-branded organic search traffic increased 157%
  38. 38. Funding request amounts increased 424% in 8 months</li></li></ul><li>19<br />PPC – Order Volume Tripled<br />Overview <br />approach<br />Results:<br />Diagnostic of existing program<br />Deployed MediaWhiz technology <br />Keyword level call tracking<br />Implemented optimization strategy<br />Continuous Growth and Efficiency Program<br />50 Days after search campaign launched<br />Weekly order volume increased by 320%...<br />… while cost per order decreased by 25%<br />“We learned more with MediaWhiz in 1 day than with our previous agency in 2 years.”<br />-- Primus Canada<br />
  39. 39. 20<br />Reputation Management – repaired reputation and Drove higher conversion <br />overview<br />Targeted content development<br />Brand asset creation and activity<br />Link Building to high potential listings<br />Social content seeding and distribution<br />De-optimization of negative listings<br />results<br />approach<br />Negative Listings Removed, Brand Assets Built <br />100% removal of negative listings and brand messaging control on TOP 10 with all client brand assets managed by MediaWhiz<br />
  40. 40. 21<br />affiliate Marketing –1MM+ new accounts, 30% efficiency gain<br />overview<br />Identified target segments<br />Selected appropriate existing & new publishers<br />Optimized creative and landing pages<br />Enabled real-time approvals<br />Ongoing optimization of creative and media<br />Generated 1MM+ new accounts<br />Reduced acquisition costs by 30%<br />Program success led to significant sales for other products<br />approach<br />Results:<br />
  41. 41. 22<br />Email marketing – cost per enrollment <$850<br />overview<br />Advanced targeting; profile, behavioral, situational & DMA<br />Multivariate testing: subject, creative & landing pages<br />Achieved <$850 cost/enrollment, 35% better than target<br />Generated 1,500 applicants per month<br />Increased conversion rate significantly to 7.4% from 1.3%<br />Brand equity protected<br />approach<br />Results:<br />
  42. 42. 23<br />integrated program – revenue up 84%, with higher rom<br />overview<br />Integrate Search, Email, Affiliate & Display efforts <br />Optimize conversion path<br />Create testing strategy & methodology<br />Micro-segmentation / targeting<br />Full data transparency<br /><ul><li>Grew revenue 84%
  43. 43. Increased conversion to sale by 53%
  44. 44. Grew ROM from 1.5:1 to 2:1
  45. 45. Monthly lead volume increased by 38%</li></ul>Note: ROM is Revenue / Marketing Spend<br />approach<br />Results:<br />
  46. 46. performance marketing methodology<br />24<br />
  47. 47. Don’t just pay for performance. <br />Improve performance. <br />25<br />Thank you! <br />There are also the following DEEP DIVE presentations available. Please let us know if you have a specific interest area and we will be happy to review with you and your team.<br />
  48. 48. Don’t just pay for performance. <br />Improve performance. <br />26<br />Please call or email us at the number below with questions and we look forward to taking the next step in working with your organization!<br />Kindest regards,<br />Ian Greenen<br />Link In With Me By Clicking Here >> http://www.linkedin.com/in/iangreenen<br />