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Traffiq is a digital advertising agency that specializes in real-time bidding (RTB) advertising. They have seen success across various industries, with click-through rates increasing over 60% for some clients. Traffiq developed its own proprietary RTB platform in 2010 and offers targeted advertising services across many digital channels through continuous optimization of campaigns.
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Chairman of the internet marketing association of South Africa, I currently hold a diploma in digital marketing management, a diploma in social media marketing and a certified inbound marketing professional through Hubspot University.
My specialties include: Advertising, Marketing, Product Marketing, Online Marketing, SEO, SEM, CRM, Account Management, Public Relations, Social Media Marketing, Online Brand Management and Product Innovation.
EN - Gigan Credential V3.2023_final.pdf
GIGAN JSC Agency provides strategic consulting solutions and comprehensive Digital Performance Marketing Implementation, from Branding Performance to Performance Marketing solutions with an aim to help clients generate more leads and revenue.
Converting the 98%: Turning Almost Customers into Actual Customers
Converting the 98% Turning Almost Customers into Actual Customers Lauren Vaccarello, VP Marketing at AdRoll
Join us on Twitter @LaurenV #KISSwebinar
Lauren Vaccarello VP Marketing at AdRoll. Lauren is AdRoll’s in-house marketing guru, a thought leader in the digital marketing world, and author of the highly regarded book, “Complete B2B Online Marketing.” As Vice President of Marketing, Lauren oversees all of AdRoll’s marketing functions, including lead generation, sales enablement, branding, product marketing, event marketing, and content marketing.
AdRoll is the global leader in Retargeting
Agenda: 1 Using Intent Data, 2 Introduction to Segmentation, 3 Different Targeting Segments, 4 Reaching Audience Everywhere, 5 Dynamic Creatives
Using Intent Data
Customer Data is Your Most Valuable Marketing Asset
What is Retargeting? A Way To Use That Intent
What Segments Should You Create?
B2B: Form Abandoner Segment
Case: New Relic Paying Less for Leads
B2B: Cart Abandoner Segment
Case: Skullcandy Skullcandy segments users for greater returns
Repeat Buyer Segment
Case: Nitro Freeing Nitro from the freemium dilemma
Case: Betabrand Betabrand Seamlessly Builds their Community with AdRoll
Be Everywhere Your Audience Is
Cross Platform Reach - Be Inventory Agnostic
Facebook Compliments Web to Drive ROI
Some Differences with FBX The News Feed • Premium placement • Social Elements • Rich Content • Cost per Insertion
Comment, Share and Like on News Feed
Adding News Feed to Right Rail Incremental clicks & lower overall CPC
Case: Udemy Udemy Uses Social To Drive Education
Hey girl! Your ads are so personal, I convert every time
Personalize Advertising with Liquid Ads
LiquidAds to Scale Personalized Advertising Personalized
Case: Axel and Ani Alex and Ani Drives Online Sales with Dynamic Ads
Wrapping It Up!
THANK YOU! Lauren Vaccarello VP, Marketing @AdRoll
Linx portfolio highlights and capabilities feb 2013
This document provides a summary of creative portfolio highlights and capabilities from Linx Communications. It showcases examples of their work across various marketing disciplines including branding, websites, email campaigns, direct mail, social media, collateral, and advertising. It also outlines their vision, model, methodology, and strategic tools/frameworks for developing customized marketing programs centered around market-focused business strategies.
Customer Engagement Platform: Smarter Marketing for Better Results
This document provides an overview of Marketo's customer engagement platform. It discusses how the platform helps marketers drive conversions, build relationships, attract customers, measure and optimize marketing performance, and plan and budget marketing activities. It highlights key features such as lead scoring, behavioral targeting, A/B testing, multi-touch attribution, and marketing metrics and ROI reporting. The platform aims to help marketers navigate the digital world by orchestrating engaging customer experiences across the buyer's journey.
The Four Essential Truths of Real-Time Customer Engagememt
The document discusses the four essential truths of real-time customer engagement. The first truth is that if marketers don't know who they are talking to, it is almost impossible to be relevant. The second truth is that if marketers are not managing the customer journey, someone else will. The third truth is that if a marketer cannot decide which offers are most important, they cannot expect customers to do it for them. The fourth truth is that if a marketer cannot deliver their message at the right time, it does not matter how good the message is.
Building a Business Case for Localized Marketing Automation
Join Gleanster Principal Analyst for a look at building a business case for localized marketing automation. You'll learn how to frame the challenges internally, how LMA technology can help facilitate cost savings and sales lift, and most importantly - how to justify the investment with tangible numbers.
Michiels references an ROI model built by Gleanster that allows marketers to calculate the benefits of localized marketing using internal numbers.
Building a Business Case for Localized Marketing Automation
Join Gleanster Principal Analyst for a look at building a business case for localized marketing automation. You'll learn how to frame the challenges internally, how LMA technology can help facilitate cost savings and sales lift, and most importantly - how to justify the investment with tangible numbers.
Michiels references an ROI model built by Gleanster that allows marketers to calculate the benefits of localized marketing using internal numbers.
Cyber Security Account Based Personalization webinar march 2021
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
In today's rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies.
Check out this exclusive webinar, where we will delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success.
You’ll learn expert tips for:
- Driving efficiency in paid media campaigns.
- Working towards long-term success.
- Leveraging cross-channel strategies.
Integrating CRO with Paid channels to deliver optimum results.
With Tim Murphy and Susovan Ray, we’ll explore a scalable and sustainable acquisition framework to support long-term growth objectives.
Whether you're a marketing leader seeking practical strategies or a performance marketer looking to enhance your company's digital presence, this webinar will equip you with insights needed to break through barriers and achieve success in digital acquisition. Similar to Rtb 1 sheet m ackerman (20)
The Most Impactful Google Changes of 2019 and How to Use them in 2020
The Most Impactful Google Changes of 2019 and How to Use them in 2020
Patrick McAuley B2B Integrated Marketing Communications (2019)
Patrick McAuley B2B Integrated Marketing Communications (2019)
Linx portfolio highlights and capabilities feb 2013
Linx portfolio highlights and capabilities feb 2013
Using LinkedIn to deliver a highly targeted acquisition campaign for American...
Using LinkedIn to deliver a highly targeted acquisition campaign for American...
Using LinkedIn to deliver a highly targeted acquisition campaign for America...
Using LinkedIn to deliver a highly targeted acquisition campaign for America...
Converting the 98%: Turning Almost Customers into Actual Customers
Converting the 98%: Turning Almost Customers into Actual Customers
Linx portfolio highlights and capabilities feb 2013
Linx portfolio highlights and capabilities feb 2013
Customer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better Results
The Four Essential Truths of Real-Time Customer Engagememt
The Four Essential Truths of Real-Time Customer Engagememt
Building a Business Case for Localized Marketing Automation
Building a Business Case for Localized Marketing Automation
Building a Business Case for Localized Marketing Automation
Building a Business Case for Localized Marketing Automation
Cyber Security Account Based Personalization webinar march 2021
Cyber Security Account Based Personalization webinar march 2021
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Rtb 1 sheet m ackerman
- 1. Click to edit Master title style Real-Time Bidding (RTB) Michael Ackerman │ Director, Business Development CALL 646-254-6565 l EMAIL mackerman@traffiq.com l VISIT www.TRAFFIQ.com • Auto • Improved CTR 24.32% and CPA by 12.13% • Pharma • Over the course of 4 months, click through rate increased from .13% to .21% (61% improvement) • Developed its own proprietary Real-Time Bidding advertising platform in 2010 • Staff of advertising professionals are extremely diverse in regard to digital solutions, management industry experience • Provides clients a view of a tactical approach married with an agency thought process • Historical insight and experience across all channels and product categories Our Other Services • Full Digital Media Buying & Planning across all channels • Affiliate • Audience Retargeting • Display • Email • Lead Generation • Local • Mobile • Search • Search Retargeting • Social • Video COMPANY FACTS • Local Retailer • 146% lift in CTR and 58% reduction in CPC • Home Furnishing • From 2011 to 2012, ROAS increased 87% and cost per sale dropped 48% Successful TRAFFIQ Campaigns by Industry Targeting Ability: • Demographic targeting • Contextual targeting • Re-targeting • Behavioral • Geo-graphic • Semantic • Social • Direct response advertising is never going to be 'plug and play' and has always been heavily built on data, but RTB amplifies this further • The Difference : Buying ad impressions in bulk (Guaranteed) vs. individual audience auctioned off to the highest bidder (RTB) • Real-time, impression-level bidding can re-target site user drop-off from branding campaigns, along with overlaying the customer behavior of the target audience Define a Targeted Qualified Audience Bid on the Specific Traffic Continuous Optimization Effective Results RTB