In this webinar, Dibyo Ghosh, Director of Sales at Zinrelo highlights important aspects of launching an automotive loyalty program and how it can deliver great results for a brand.
Reynolds provides Automark Web Services to help automotive retailers increase sales, profits, and customer satisfaction through an integrated strategy using technology and retail process training. Their solutions include a customized, interactive website (Automark), showroom web stations, and sales/service retention training. Automark clients have seen leads increase by 50-500%, longer website visit times, and higher lead conversion and vehicle sales compared to industry averages. The services aim to provide qualified online leads and improve in-store sales through an online-to-offline system.
Managing the Virtual Dealership. Customer Experience is Everything.3 Birds Marketing LLC
This document discusses how digital technologies are disrupting traditional businesses and the automotive industry. It emphasizes that maintaining a positive online presence through search engine optimization, website optimization, social media, and reputation management is now critical for car dealerships. The document provides examples of companies that failed to adapt to digital changes and highlights the importance of embracing changing consumer behaviors such as independent online research. It stresses that dealerships should focus on building trust and value through an integrated online approach in order to attract customers and improve sales.
The document discusses various digital marketing solutions and analytics tools provided by ADP to automotive dealerships. It highlights features like search engine optimization, paid search advertising, display advertising, website analytics, lead management, and tools for online financing, video hosting, email marketing, live chat, and more. The goal is to help dealers engage online customers and drive higher conversion rates throughout the car buying process.
BellyCard is a loyalty program and marketing platform that helps businesses strengthen customer loyalty through digital connections. It offers various packages that bundle a digital loyalty program, marketing automation, customer acquisition tools, and analytics reporting. BellyCard faces competition from other loyalty platforms but aims to grow by expanding to new regions, enhancing rewards programs through gamification, and potentially introducing a mobile wallet feature.
This document discusses SVM's loyalty and advocacy solutions for Toyota Motors. SVM is a global leader in B2B gift cards that can help drive sales and strengthen customer bonds through rewards programs. Their solutions include promotional gift cards, reloadable cards, inactive cards with activation codes, and their FuelCircle program. These programs can incentivize customers to visit dealerships and get service, helping Toyota build loyalty and advocacy. SVM also discusses how such programs can engage employees, who are an important social network for customers. In conclusion, SVM has solutions to meet all of Toyota's loyalty and incentive needs through valuable continuous contact with customers.
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! This session helped attendees understand the tools, technologies and techniques today’s automotive businesses need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
Reynolds provides Automark Web Services to help automotive retailers increase sales, profits, and customer satisfaction through an integrated strategy using technology and retail process training. Their solutions include a customized, interactive website (Automark), showroom web stations, and sales/service retention training. Automark clients have seen leads increase by 50-500%, longer website visit times, and higher lead conversion and vehicle sales compared to industry averages. The services aim to provide qualified online leads and improve in-store sales through an online-to-offline system.
Managing the Virtual Dealership. Customer Experience is Everything.3 Birds Marketing LLC
This document discusses how digital technologies are disrupting traditional businesses and the automotive industry. It emphasizes that maintaining a positive online presence through search engine optimization, website optimization, social media, and reputation management is now critical for car dealerships. The document provides examples of companies that failed to adapt to digital changes and highlights the importance of embracing changing consumer behaviors such as independent online research. It stresses that dealerships should focus on building trust and value through an integrated online approach in order to attract customers and improve sales.
The document discusses various digital marketing solutions and analytics tools provided by ADP to automotive dealerships. It highlights features like search engine optimization, paid search advertising, display advertising, website analytics, lead management, and tools for online financing, video hosting, email marketing, live chat, and more. The goal is to help dealers engage online customers and drive higher conversion rates throughout the car buying process.
BellyCard is a loyalty program and marketing platform that helps businesses strengthen customer loyalty through digital connections. It offers various packages that bundle a digital loyalty program, marketing automation, customer acquisition tools, and analytics reporting. BellyCard faces competition from other loyalty platforms but aims to grow by expanding to new regions, enhancing rewards programs through gamification, and potentially introducing a mobile wallet feature.
This document discusses SVM's loyalty and advocacy solutions for Toyota Motors. SVM is a global leader in B2B gift cards that can help drive sales and strengthen customer bonds through rewards programs. Their solutions include promotional gift cards, reloadable cards, inactive cards with activation codes, and their FuelCircle program. These programs can incentivize customers to visit dealerships and get service, helping Toyota build loyalty and advocacy. SVM also discusses how such programs can engage employees, who are an important social network for customers. In conclusion, SVM has solutions to meet all of Toyota's loyalty and incentive needs through valuable continuous contact with customers.
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! This session helped attendees understand the tools, technologies and techniques today’s automotive businesses need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Pres...SlideTeam
Customer retention on digital platform is the need of hour. The goal of the firm is to improve digital engagement by enhancing customer experience. The firm wants to boost up its customer loyalty, acquisition and retention by engaging customer on digital platforms and devices. This template is useful for the top level management in enhancing digital capability of the firm by increasing customer engagement on different digital platforms. A survey will be conducted which will assess overall customer experience on digital platform in terms of how effective is firms digital marketing campaign, whether the firm has effective onboarding process, etc. Being a digital firm, it is necessary to look for aspects that help firm in engaging customers digitally as it is found from several statistics that highly engaged customers will purchase frequently which ultimately leads to increased customer lifetime value. Active engagement of customers can be achieved through digital storytelling in the form of advertisement on various digital channels. Email marketing campaign is also an effective way of engaging with customers by sending customized messages at right moment. Tracking customer engagement across various digital channels will help firm in targeting the potential customers. As a digitally active firm, it is necessary to be in sync with future requirements by keeping track of the future trends that are prevailing in the industry. https://bit.ly/33Ur6Bb
This document discusses strategies for marketing, selling, and servicing connected consumers. It begins with an overview of the auto body industry and how the marketing landscape has changed. Traditional marketing is compared to digital marketing approaches. New strategies discussed include focusing on the connected consumer, prioritizing websites and mobile optimization, utilizing search engine optimization, email marketing, social media, online reviews and reputation management, video, and customer relationship management systems. The benefits of these approaches are explained, such as increasing sales, referrals, and profits through engaging more customers digitally.
“Marketing To, Selling and Servicing the Connected Consumer.”asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session for an AKZO Acoat Meeting in Wilmington,NC and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
Proof is in the Numbers - Reviews Drive Business
With 84% of Americans acknowledging that online evaluations have an influence on their decision to purchase a product/service, an online reputation management strategy is no longer simply a “nice to have” for today’s successful dealerships – it’s a necessity. The ideal is an online reputation that enhances the public’s opinion of your dealership and its employees. This perception converts to sales.
What’s your offense for online reviews? Are they helping your dealership drive sales? New quantifiable data shows that dealerships’ online reviews and associated star ratings do just that – drive new vehicle sales and increase share of brand sales.
In this presentation, Heather will share results from a recent DealerRater-Polk study that demonstrates the direct correlation between dealership online star ratings and dealer vehicle sales. Study results also compare the sales performance of DealerRater Certified Dealers to the general market as well as to non-certified dealers. Heather will then present dealer case studies that explore the fundamentals of building and maintaining an online reputation that enhances auto consumers’ interest in doing business with your dealership and its employees. Finally, Heather will review proven strategies for adopting a strong offense for online reviews (both at the dealership and employee level) resulting in selling more cars across the Web and in the showroom.
How to implement a customer loyalty program for ecommerceZinrelo loyalty
This webinar presentation by ShopSocially and Demandware will show you how Predator Nutrition, a leading ecommerce store, implemented a 360 degree customer engagement model and generated 1000s of loyal enrolments in just 6 months!
These slides will help you:
• Understand how loyalty marketing can get you up to 26% more repeat sales
• Learn actionable tips for setting up your own loyalty program
• Discover how Predator Nutrition achieved a 33% higher average order value (AOV)
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
Sitecore "Own the experience" - it's worth itSagittarius
The document discusses Sitecore's Experience Platform and how it allows for a connected experience across channels by building individual customer profiles from connected experience data and backend connections. It provides examples of customers like Appliances Online that have seen success by heavily investing in digital experiences and personalization to drive brand trust and growth. Sitecore is positioned as a leader in digital experience platforms that can power immersive experiences through its tools and partnerships.
IS20G11 - Turn Up the Volume! 3 Rockstar Tactics to Close More Deals with Co...Sean Bradley
Dealers that use ecommerce have a competitive advantage. 9 out of 10 shoppers are more likely to buy from a dealer that offers ecommerce. How can you fully capture this demand to increase your sales volume? Incorporate ecommerce into your BDC and sales processes. Attend this session to learn 3 proven tactics to close more deals with ecommerce.
Key Takeaways:
-Explore ways to upgrade your customer experience and win over today’s car buyers
-Discover how building ecommerce into your BDC and sales processes can boost profit per vehicle by $700
-Learn how to leverage ecommerce to close more deals
Customer Analytics Strategy and ApplicationSameer Khan
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions
on a multitude of platforms.
Systematic Approach to Analyse Your eCommerce Data and Improve eCommerce Busi...CLEARgo
This document summarizes an e-commerce data analysis and optimization presentation. It discusses how analyzing e-commerce data can help improve business performance by measuring key performance indicators, benchmarking against industry standards, discovering actionable insights through testing and segmentation. Regular testing, personalized recommendations, and retargeting abandoned carts are recommended to increase conversions and customer lifetime value. Tools mentioned include analytics, clickstream, A/B testing, and retargeting platforms.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
Frank Terlep has over 32 years of experience in the auto body and repair industry. He discusses how the industry has changed with larger consolidations, more complex vehicles, and insurers wanting more control over the repair process. Today's connected consumer expects an experience, education on repairs, status updates, qualified technicians, and price transparency. However, many shops do not focus their marketing budget and activities on connected consumers. Frank recommends implementing tools like branded email, text, social media, customer databases, mobile apps, websites, digital signage, and more to better engage and serve today's connected consumer. Everything should be measured to improve performance and sales.
Insuritas: Boost Income and Expand Wallet Share by Engaging the Digitally Dis...NAFCU Services Corporation
This document discusses how financial institutions can engage website visitors and members through digital marketing strategies. It begins by noting that digital spaces are dynamic and outpace marketers' ability to predict what will resonate. It then provides examples of how testing and optimization led to significant increases in traffic and conversions for credit unions. The rest of the document outlines strategies for personalizing the member experience online, nurturing conversations, and creating a "digital exchange" where members can complete multiple financial transactions in one place. The goal is to transform the website from basic information to an engaging sales and service channel.
Making the Most of Multi-Channel StrategiesArt Hall
This document discusses strategies for integrating online and offline marketing and sales channels. It recommends developing a 360-degree view of customers by integrating customer data across channels. A case study describes how NetBank implemented an inbound marketing strategy across multiple channels, including email, phone calls and secure messages, to increase sales and cross-selling. Key tactics included customer segmentation, targeted campaigns, and integrating offers across channels. The document concludes by recommending focusing on the emotional customer experience, personalized messaging, and breaking down organizational silos.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
The document discusses digital disruption in distribution and manufacturing and how companies can achieve higher levels of digital maturity. It identifies four phases (Uncommitted, Engaged, Dynamic, Differentiated) that companies progress through as they develop their digital capabilities. Each phase is characterized by its core competencies, customer experience strengths and weaknesses, expectations gaps, business challenges, and priorities. Case studies are provided as examples of companies advancing to higher phases.
- The document discusses loyalty management in retail, focusing on loyalty programs and the SAP loyalty management solution.
- It covers key aspects of loyalty programs like rewards, tiers, points accrual and redemption. The SAP solution provides functionality for program management, processing rules, membership handling and multi-channel integration.
- A demo highlights features of the SAP solution including dashboards, program configuration, campaign management, online member activities and call center support.
Janrain & Digiday Webinar: 4 Key Ways to Use Registration for Deeper Customer...Digiday
Marketers have data points flying at them from all angles. This isn’t a bad thing— it means they can now know more about their customers and use that information to deliver more individualized experiences and offerings. A key step in the deepening of this relationship is registration — but do you have the value proposition and trust to have someone register with you before ever making a purchase?
In this webinar, sponsored by Janrain, Altimeter CEO & Principal Analyst Charlene Li will examine how understanding your customer’s path to registration could be one of the most powerful metrics to use in your marketing efforts.
You’ll learn:
Why is the path to registration a powerful marketing metric?
How do leading marketers use path to registration data to make key decisions?
How strong is your value proposition in deepening trust and moving customers along the path to registration?
How robust are your analytics in deriving insights and taking actions that will drive customers to registration?
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionG3 Communications
This webinar discussed omnichannel marketing challenges in retail. Key points included:
1. Retailers need a single customer view, segmentation, revenue attribution across channels, and channel execution capabilities.
2. Recommendations involved a strategic framework to enable customer insight, automation, and execution across channels.
3. Case studies showed how data integration helped target promotions and personalize the in-store experience.
Google Analytics Konferenz 2018_ What Your Google Analytics Data Isn't Tellin...e-dialog GmbH
Medallia Digital provides invaluable qualitative data representing the voice of the customer (VoC). This provides insight to your customers' web journey, how they feel and why they behaved in a certain way on your website. It complements the quantitative data of web analytics by providing the “why” to the “what” and “when”. Learn how to enhance your conversion rate optimization and web analytics efforts from experts at Medallia.
Engage. Retain. Repeat - Why a Loyalty Program is a Must-have for Brands in 2...Zinrelo loyalty
This document discusses the importance of loyalty programs for customer retention. It notes that repeat customers now generate 39% more revenue on average than in 2013, while acquiring new customers costs 222% more. The document then promotes Zinrelo's loyalty program platform, noting it offers strategy consultation, a feature-rich technology platform, and data analytics services. Customer testimonials are provided that saw increases in retention, purchases, and revenue when using Zinrelo's loyalty program solutions.
Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Pres...SlideTeam
Customer retention on digital platform is the need of hour. The goal of the firm is to improve digital engagement by enhancing customer experience. The firm wants to boost up its customer loyalty, acquisition and retention by engaging customer on digital platforms and devices. This template is useful for the top level management in enhancing digital capability of the firm by increasing customer engagement on different digital platforms. A survey will be conducted which will assess overall customer experience on digital platform in terms of how effective is firms digital marketing campaign, whether the firm has effective onboarding process, etc. Being a digital firm, it is necessary to look for aspects that help firm in engaging customers digitally as it is found from several statistics that highly engaged customers will purchase frequently which ultimately leads to increased customer lifetime value. Active engagement of customers can be achieved through digital storytelling in the form of advertisement on various digital channels. Email marketing campaign is also an effective way of engaging with customers by sending customized messages at right moment. Tracking customer engagement across various digital channels will help firm in targeting the potential customers. As a digitally active firm, it is necessary to be in sync with future requirements by keeping track of the future trends that are prevailing in the industry. https://bit.ly/33Ur6Bb
This document discusses strategies for marketing, selling, and servicing connected consumers. It begins with an overview of the auto body industry and how the marketing landscape has changed. Traditional marketing is compared to digital marketing approaches. New strategies discussed include focusing on the connected consumer, prioritizing websites and mobile optimization, utilizing search engine optimization, email marketing, social media, online reviews and reputation management, video, and customer relationship management systems. The benefits of these approaches are explained, such as increasing sales, referrals, and profits through engaging more customers digitally.
“Marketing To, Selling and Servicing the Connected Consumer.”asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session for an AKZO Acoat Meeting in Wilmington,NC and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
Proof is in the Numbers - Reviews Drive Business
With 84% of Americans acknowledging that online evaluations have an influence on their decision to purchase a product/service, an online reputation management strategy is no longer simply a “nice to have” for today’s successful dealerships – it’s a necessity. The ideal is an online reputation that enhances the public’s opinion of your dealership and its employees. This perception converts to sales.
What’s your offense for online reviews? Are they helping your dealership drive sales? New quantifiable data shows that dealerships’ online reviews and associated star ratings do just that – drive new vehicle sales and increase share of brand sales.
In this presentation, Heather will share results from a recent DealerRater-Polk study that demonstrates the direct correlation between dealership online star ratings and dealer vehicle sales. Study results also compare the sales performance of DealerRater Certified Dealers to the general market as well as to non-certified dealers. Heather will then present dealer case studies that explore the fundamentals of building and maintaining an online reputation that enhances auto consumers’ interest in doing business with your dealership and its employees. Finally, Heather will review proven strategies for adopting a strong offense for online reviews (both at the dealership and employee level) resulting in selling more cars across the Web and in the showroom.
How to implement a customer loyalty program for ecommerceZinrelo loyalty
This webinar presentation by ShopSocially and Demandware will show you how Predator Nutrition, a leading ecommerce store, implemented a 360 degree customer engagement model and generated 1000s of loyal enrolments in just 6 months!
These slides will help you:
• Understand how loyalty marketing can get you up to 26% more repeat sales
• Learn actionable tips for setting up your own loyalty program
• Discover how Predator Nutrition achieved a 33% higher average order value (AOV)
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
Sitecore "Own the experience" - it's worth itSagittarius
The document discusses Sitecore's Experience Platform and how it allows for a connected experience across channels by building individual customer profiles from connected experience data and backend connections. It provides examples of customers like Appliances Online that have seen success by heavily investing in digital experiences and personalization to drive brand trust and growth. Sitecore is positioned as a leader in digital experience platforms that can power immersive experiences through its tools and partnerships.
IS20G11 - Turn Up the Volume! 3 Rockstar Tactics to Close More Deals with Co...Sean Bradley
Dealers that use ecommerce have a competitive advantage. 9 out of 10 shoppers are more likely to buy from a dealer that offers ecommerce. How can you fully capture this demand to increase your sales volume? Incorporate ecommerce into your BDC and sales processes. Attend this session to learn 3 proven tactics to close more deals with ecommerce.
Key Takeaways:
-Explore ways to upgrade your customer experience and win over today’s car buyers
-Discover how building ecommerce into your BDC and sales processes can boost profit per vehicle by $700
-Learn how to leverage ecommerce to close more deals
Customer Analytics Strategy and ApplicationSameer Khan
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions
on a multitude of platforms.
Systematic Approach to Analyse Your eCommerce Data and Improve eCommerce Busi...CLEARgo
This document summarizes an e-commerce data analysis and optimization presentation. It discusses how analyzing e-commerce data can help improve business performance by measuring key performance indicators, benchmarking against industry standards, discovering actionable insights through testing and segmentation. Regular testing, personalized recommendations, and retargeting abandoned carts are recommended to increase conversions and customer lifetime value. Tools mentioned include analytics, clickstream, A/B testing, and retargeting platforms.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
Frank Terlep has over 32 years of experience in the auto body and repair industry. He discusses how the industry has changed with larger consolidations, more complex vehicles, and insurers wanting more control over the repair process. Today's connected consumer expects an experience, education on repairs, status updates, qualified technicians, and price transparency. However, many shops do not focus their marketing budget and activities on connected consumers. Frank recommends implementing tools like branded email, text, social media, customer databases, mobile apps, websites, digital signage, and more to better engage and serve today's connected consumer. Everything should be measured to improve performance and sales.
Insuritas: Boost Income and Expand Wallet Share by Engaging the Digitally Dis...NAFCU Services Corporation
This document discusses how financial institutions can engage website visitors and members through digital marketing strategies. It begins by noting that digital spaces are dynamic and outpace marketers' ability to predict what will resonate. It then provides examples of how testing and optimization led to significant increases in traffic and conversions for credit unions. The rest of the document outlines strategies for personalizing the member experience online, nurturing conversations, and creating a "digital exchange" where members can complete multiple financial transactions in one place. The goal is to transform the website from basic information to an engaging sales and service channel.
Making the Most of Multi-Channel StrategiesArt Hall
This document discusses strategies for integrating online and offline marketing and sales channels. It recommends developing a 360-degree view of customers by integrating customer data across channels. A case study describes how NetBank implemented an inbound marketing strategy across multiple channels, including email, phone calls and secure messages, to increase sales and cross-selling. Key tactics included customer segmentation, targeted campaigns, and integrating offers across channels. The document concludes by recommending focusing on the emotional customer experience, personalized messaging, and breaking down organizational silos.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
The document discusses digital disruption in distribution and manufacturing and how companies can achieve higher levels of digital maturity. It identifies four phases (Uncommitted, Engaged, Dynamic, Differentiated) that companies progress through as they develop their digital capabilities. Each phase is characterized by its core competencies, customer experience strengths and weaknesses, expectations gaps, business challenges, and priorities. Case studies are provided as examples of companies advancing to higher phases.
- The document discusses loyalty management in retail, focusing on loyalty programs and the SAP loyalty management solution.
- It covers key aspects of loyalty programs like rewards, tiers, points accrual and redemption. The SAP solution provides functionality for program management, processing rules, membership handling and multi-channel integration.
- A demo highlights features of the SAP solution including dashboards, program configuration, campaign management, online member activities and call center support.
Janrain & Digiday Webinar: 4 Key Ways to Use Registration for Deeper Customer...Digiday
Marketers have data points flying at them from all angles. This isn’t a bad thing— it means they can now know more about their customers and use that information to deliver more individualized experiences and offerings. A key step in the deepening of this relationship is registration — but do you have the value proposition and trust to have someone register with you before ever making a purchase?
In this webinar, sponsored by Janrain, Altimeter CEO & Principal Analyst Charlene Li will examine how understanding your customer’s path to registration could be one of the most powerful metrics to use in your marketing efforts.
You’ll learn:
Why is the path to registration a powerful marketing metric?
How do leading marketers use path to registration data to make key decisions?
How strong is your value proposition in deepening trust and moving customers along the path to registration?
How robust are your analytics in deriving insights and taking actions that will drive customers to registration?
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionG3 Communications
This webinar discussed omnichannel marketing challenges in retail. Key points included:
1. Retailers need a single customer view, segmentation, revenue attribution across channels, and channel execution capabilities.
2. Recommendations involved a strategic framework to enable customer insight, automation, and execution across channels.
3. Case studies showed how data integration helped target promotions and personalize the in-store experience.
Google Analytics Konferenz 2018_ What Your Google Analytics Data Isn't Tellin...e-dialog GmbH
Medallia Digital provides invaluable qualitative data representing the voice of the customer (VoC). This provides insight to your customers' web journey, how they feel and why they behaved in a certain way on your website. It complements the quantitative data of web analytics by providing the “why” to the “what” and “when”. Learn how to enhance your conversion rate optimization and web analytics efforts from experts at Medallia.
Similar to Webinar Importance of Loyalty in the Automotive Segment - PPT.pptx (20)
Engage. Retain. Repeat - Why a Loyalty Program is a Must-have for Brands in 2...Zinrelo loyalty
This document discusses the importance of loyalty programs for customer retention. It notes that repeat customers now generate 39% more revenue on average than in 2013, while acquiring new customers costs 222% more. The document then promotes Zinrelo's loyalty program platform, noting it offers strategy consultation, a feature-rich technology platform, and data analytics services. Customer testimonials are provided that saw increases in retention, purchases, and revenue when using Zinrelo's loyalty program solutions.
Zinrelo, with its data science first approach, is solely focused on improving customer experience, building customer loyalty & engagement, and repeat purchases by generating customized insights for healthcare loyalty program users.
How beauty brands are winning customer retention through loyalty programsZinrelo loyalty
The beauty market is booming, and it demands more attention from the brands having a tight hold on the customer’s base. Loyalty programs have proven their worth. Learn more.
Yon-Ka Paris Achieve 48% Increase in Revenue Case StudyZinrelo loyalty
Yon-Ka Paris is unlocking customer loyalty across multiple dimensions, such as transactional, behavioral, social, and advocacy loyalty using Zinrelo’s Loyalty Rewards Program.
Xtrema Cookware Achieve a 19% Uplift in Customer Retention Case StudyZinrelo loyalty
Xtrema Cookware offers a wide range of cookware and bakeware products made from pure ceramic. They implemented a loyalty rewards program through Zinrelo to increase customer retention and sales during slow months. The program incentivizes repeat purchases and other activities to earn points. It helped boost retention rates from 16% to 19% of purchasing customers returning for a second purchase. Over 12% of dormant users were also reactivated.
What makes a B2B Loyalty Rewards Program Successful?Zinrelo loyalty
A well designed B2B loyalty rewards program is now critical to retain your customers. Businesses are quickly realizing that the traditional B2C marketing strategies are equally, if not more applicable to B2B vertical as well.
Icebreaker is maximizing customer retention with a highly customized loyalty ...Zinrelo loyalty
View the slides of the insightful presentation to learn how Icebreaker, a global sports clothing company, is maximizing customer retention using a highly customized loyalty rewards program. Keith Ching, Global Head of eCommerce Digital Experience, Icebreaker, shares his insights and learnings on how they designed and implemented a global, multi-lingual, loyalty rewards program.
In this webinar you will learn:
- Value of a repeat customer
- Revenue uplift potential for your business
- Success story of Icebreaker
Your VW's camshaft position sensor is crucial for engine performance. Signs of failure include engine misfires, difficulty starting, stalling at low speeds, reduced fuel efficiency, and the check engine light. Prompt inspection and replacement can prevent further damage and keep your VW running smoothly.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
What Is Recruitment Processing Outsourcing (RPO) Services?Impeccable HR
Impeccable HR provides a wide range of RPO services for your bulk hiring needs within a stipulated period. They meticulously build RPO solutions to improve your recruitment process. RPO services are great for budget-conscious recruiters who want high-quality personnel.
Learn why monitoring your Mercedes' Exhaust Back Pressure (EBP) sensor is crucial. Understand its role in engine performance and emission reduction. Discover five warning signs of EBP sensor failure, from loss of power to increased emissions. Take action promptly to avoid costly repairs and maintain your Mercedes' reliability and efficiency.
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
2. • According to Deloitte’s recent Digital Divide study
^ Bodyshopbusiness.com
Why Consider a Loyalty Program?
3rd most digitally
influenced purchase!
• 95% of vehicle owners
use digital as a source
of information
• 25% of automotive
searches are related to
parts, service, and
maintenance
Data is the
new oil!
• Customer profiling
• Buying & non-
purchase behavior
• Zero & first-party
data
Margin driver
• The second-largest
expense for a vehicle
is auto parts!
• A repair can generate
gross profit margins of
20-40%
Omnichannel
customer engagement
• It’s no more about
the car purchase
alone!
• Personalization is the
key
3. 13 Years old | Headquartered – Silicon Valley, CA
2,000+ Global Customers | 100M+ Loyalty Members
Transactional
Loyalty
Emotional
Loyalty
Social
Loyalty
Behavioral
Loyalty
Advocacy
Loyalty
Engagement
Loyalty
Zinrelo helps unlock different flavors of loyalty
Ranked #1 Loyalty Software
by G2
Top Customer Data Platform
Provider 2022 by MarTech Outlook
Ranked as the Top
Performer by Source Forge
A modern-day, loyalty rewards platform that maximizes repeat sales and per-customer revenue
through 360-degree customer engagement, data sciences, and machine learning
4. STRATEGY CONSULTATION
- continuous improvement -
• Analysis w/ Actionable Insights
• Performance Monitoring &
Optimization
• Customer Segmentation &
Personalization
• Best Practices & Proven Strategies
Zinrelo’s 3Key Ingredients for a World-Class Loyalty Program
TECHNOLOGY PLATFORM
- table stakes! -
• Features & Functionality
• Omni Channel Customer Experience
• Architecture & Integration
• Customizability & Scalability
• Security
DATA ANALYTICS
- contextual decision making -
▪ Initial Discovery
▪ Data Driven Program Design
▪ Financial Modeling
▪ Metrics & KPI Benchmarking
▪ Launch Plan
5. Transactional
Behavioral
Social Emotional
Advocacy
Engagement
Fostering Brand Loyalty, Engagement & Relationships
Online | In Store | In App | Phone and
Email Orders | 3rd Party Purchases
Add Vehicle Info | “My Garage” |
Specific Category/SKUs | Bonus for
Purchases > $250 |
Facebook | Twitter | Pinterest |
TikTok | Instagram | YouTube
Profile Completion | Birthday & Anniversary | Email & SMS
Signup | Surveys & Feedback | Gamification
Referrals | Reviews | Customer
Videos & Testimonials | Share a
Photo | UGC
Surprise & Delight | Experiential &
Exclusivity | Chartable Donations
6. Features that Matter
Auto Specific
Loyalty
Personalization Omni Channel
Engagement
Data Sciences
Approach
Rewards &
Tiers
White-Glove
Service
• Add Vehicle
Information
• Service Details
• “My Garage”
• Unlimited Member
Attributes
• Customer
Segmentation &
Targeting
• Loyalty Campaigns
• Seamless CX across
all channels
• Emails, SMS, Push, In-
App
• Cross Channel Loyalty
• Program Design
Recommendations
• Financial Modelling
• Custom Reports
• Loyalty tiers
• Unlimited & Custom
Rewards
• Dedicated Account
Team
• Quarterly Business
Reviews
• Best Practices and
Recommendations
8. Benefits Realization with Zinrelo!
80%
Increase In
Repeat Sales
2.4X
Revenue Per
Member
50%
Higher Profitability
Per Member
14x
Better Customer
Retention
60%
Increase in
Conversion
20%
Higher Average
Order Value
Zero & First Party Data
Customer Acquisition
Referrals & UGC
Upselling & Cross Selling
“Earned Media”
Social Media Visibility
12. Bill Lindsay
President at Stage 3 Motorsports
“Zinrelo’s structured approach to
creating engagement with our
customers was fantastic. The results we
have witnessed are astounding.”
26%
Increase in
Customer
Retention
21%
Increase in
Repeat Purchase
Revenue in 3
Months!
Zinrelo Success Stories
13. Alex German
Marketing Manager at German-Bliss Equipment
“We love Zinrelo’s structured approach to
creating an optimized loyalty program. We
were able to increase the number of repeat
purchasers significantly.”
Zinrelo Success Stories
87%
Increase in
Customer
Retention
85%
Increase in
Repeat
Purchase
Revenue
Parts Advantage Rewards System
14. Sandy Crespo-Mossi
Operations Manager at Oracle Lighting
“Our customers are more loyal because we can engage
with them better through the Loyalty Rewards Program.
Every part of the loyalty program was designed carefully
to achieve maximum results. The loyalty program has
helped us boost our repeat purchase revenues by 154%.”
Zinrelo Success Stories
71%
Increase in
Customer
Retention
154%
Increase in
Repeat
Purchase
Revenue