LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf

1. LinkedIn Lead Generation
Strategies & System to
2-10X Your Sales in 2023
imagineGROWTH.institute

2. 2
WHO IS THIS WEBINAR FOR
Founder/CEO (or Team)
Small/Medium High-Ticket B2B Businesses
Consulting, Software & Other
Scaleup Phase
● 200k - 3 Mio. $/€ Annual Revenue
● 2 - 40 Employees
● Ready to invest in scale (2-10X Annual Revenue).
○ Proven Product-Market-Fit
○ Invest time & money to build a leadgen system
○ Hire/Have dedicated support for leadgen (VA, …)
Solopreneur
High-Ticket B2B Businesses
Consulting, Agency & Other
Ready to scale
● Sold your service before
● Self-learner mindset with time to learn
● Invest time & money to build a leadgen system

3. 3
Goal of this webinar for
Help you understand possibilities, pillars & processes
to Design a Social Selling Lead Gen-Engine
that 2-10X your sales in 2023.
Art
of the
Possible
Design Your
High-Performance
System
Kickstart
Your
Journey

4. 4
imagineGROWTH.institute
GROWTH PROGRAMS FOR PROGRESSIVE ENTREPRENEURS
“Make the world a better place by empowering inspiring Entrepreneurs with Growth”
20+
World Leading
Domain & Industry
Experts
Europe´s Leading
Social Selling Expert
Global LinkedIn
Inbound Authority
Founders of Social
Selling Software
…
Generated
250 MN $ ROIs
Generated
1 BN Views
2-10Xed
100s SMBs
7-Figure Serial
Entrepreneurs
Digital
Nomads

5. 5
Challenges
We interviewed 50,000 entrepreneurs like you on Sales Challenges of
SMB B2B Software & Consulting Companies.
81% Don’t generate enough leads to support growth goals.
95% Don’t leverage content marketing to generate inbound business.
85% No scalable lead-generation system in place.
And here’s what we found:

6. 6
WHY DO COMPANIES FAIL ON LINKEDIN
● Constantly Changing Knowledge and Strategies
● Not Prioritizing The Right Strategies
● Lack Of Proper Process
● Lack of Team Structure
● No Continuous Optimization System
● Simply Outsourcing Without Strategy
All because of lack of guidance.
You Need To Understand How You Build Your
Individual High-Performance System

7. 7
THE ART OF THE
POSSIBLE

8. 8
SMART OUTREACH
How to Generate 20+ Sales Calls Every Week

9. 9
LASER-TARGET YOUR PROSPECTING
ADVANCED SEARCHES

10. 10
LASER-TARGET YOUR PROSPECTING
TARGET EVENTS OF COMPETITORS & INFLUENCERS

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LASER-TARGET YOUR PROSPECTING
LIMITLESS POSSIBILITIES IN TARGETING & DATA USE
MULTICHANNEL
OUTREACH
LOW-COST
HIGH-CONVERSION
ADS
BUILD A
COMMUNITY
(e.g. on Facebook)
NEWSLETTERS
POST RETARGETING
GROUP MEMBERS
DATA SOURCE DATA USE
SOCIAL MEDIA & PROVIDERS

12. 12
SMART OUTREACH
LASER-TARGETED LINKEDIN NETWORK
OF YOUR ENTIRE MARKET
Grow Your Network (per account) by
5,000 - 20,000 ideal contacts in 1 year
Company-wide strategy for bringing your
entire market in your outreach teams network.

13. 13
SMART OUTREACH
A/B TEST DIFFERENT APPROACHES
VS
VS
VS
Direct (“I have an offer for this problem”)
Automated
Templated Campaigns
Indirect (“Here is something valuable”)
Highly Personalized
(low effort per interaction)
Social Selling
(high effort per interaction)

14. 14
SMART OUTREACH
POLL-RETARGETING CAMPAIGNS
174 prospects voted “YES”
144 accepted connections
73 answered to a follow-up
20 meetings
29 booked meetings
9 bookings

15. 15

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SMART OUTREACH
END-TO-WEBINAR SYSTEM
7k LinkedIn + 20k Email Invites
2000+ registrations
50+ meeting discovery calls
500+ Participants
Maxed intake capacity of our programs

17. 17
SMART OUTREACH
END-TO-WEBINAR SYSTEM
BASIC
● 30h to implement
● Less than 10h per month to run
ADVANCED
● +30 - 60h to implement
● Less than 10h per month to run

18. Planning
Webinar
Promoting
Webinar
Participation
Conversion
Delivering
Webinar
Lead
Nurturing
Target Audience
End-to-End Planning
Topic, Title, Description
Event Visuals
Setup In Event
Setup Zoom Event
Advanced Optimization
Different LinkedIn
Campaigns
Targeting
Writing Messages
Setup Campaigns
Manage & Fix
Campaigns
Advanced Strategies
Searches
Calendar Blocker
Email Reminder
Sequence
Advanced Strategies
Create Presentation
Prepare Moderation
Teamsetup & Meeting
Preparation
Technical Zoom Setup
Calendly for Follow-up
Growth Hack
Advanced Optimization
Follow-up Lists
Making Recording
Available
Writing Email
Messages
Email Follow-up
Everyone
Email Follow-up
Poll Responders
Advanced Optimization
END-TO-WEBINAR SYSTEM (5 P´s)

19. Planning Promoting Participation
Conversion
Performing Pipeline
Conversion
Optimizing on
Webinar Persona
Conversion & Search
Optimize
Continuous
Improvement
Outreach with multiple
LinkedIn accounts
Cold Email Outreach
A/B Testing
Scaling via Partnerships
Outlook on Ads
Promotion via Content
Email Automation
Scaling Calendar
Reminders
Re-inviting Non-joiners
Continuous Optimization
Webinar Checklist
Advanced
Handling Scale
Professional Technical
Recording Setup
Technical Zoom Setup
Advanced Moderation
& Team Setup
Level Up with Energy
Management
Working with
Guest Speakers
Better Qualification
with Calendly
Advanced List
Management
Adding People
to CRM
Automated Dedicated
Email Follow-up
Follow-up on
LinkedIn
Calling Webinar
Participants
Adding Participants
your newsletter
Funnal Analysis

20. 20
SMART OUTREACH
CAMPAIGN MANAGEMENT TOOLS

21. 21
SMART OUTREACH
MULTI-CHANNEL FUNNELS

22. 22
USE PERSONALIZED MEDIA
SMART OUTREACH
IMAGE VIDEO AUDIO
LANDING
PAGE

23. 23
CHATGPT TO SEND PERSONALIZED MESSAGE ON SCALE
SMART OUTREACH

24. AI BASED
PERSONALITY
ADAPTED
OUTREACH

25. 25
SMART OUTREACH
MAX OUT YOUR PIPELINE TO YOUR NEEDS

26. 26
Alexander
Gesell
Europe's Leading Social Selling Expert
@ Building state-of-art high-performing Sales Engines
& Scaling Software & Consulting SMBs 10X.
Industry Expert Software Industry
@ Scaling businesses €/$ 0 - 5 MN in 2 years
& 10y XP in leading Sales across all hierarchy levels.
Founder of imagineGROWTH Institute

27. 27
Digital nomad living with my family in the most beautiful places in the world
while managing a global fully-remote high-performing team.

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I Growth Hack LinkedIn.
● 100+ MN LinkedIn views in 3 years with zero $ in ad-spend
● $2 MN inbound business with all my companies last year (90% via
LinkedIn)
● 500+ experiments in all aspects of LinkedIn
Serial Entrepreneur:
● Co-founder of imagineGROWTH Institute
● Founder of Growthclub.org (top 3 LinkedIn agency)
● Ex-Head of Growth at Ecommerce-Platforms.com & Unblock.net
Industry Expert in Startup Growth:
● Helped scale-up 100+ startups in the last 5 years
● $105 MN in net customer business generated last year across all
companies
Adi Suja

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SMART INBOUND
How to Generate a Content Engine That Drives MNs
of Views & Inbound Leads Every Week

30. 30
GENERATE 1-10 MN VIEWS IN 12 MONTHS
SMART INBOUND

31. 31
VIRAL POSTS
SMART INBOUND
EXPERIENTIAL STORIES
Real Honest, vulnerable stories about your
struggles, obsessions, successes and
failures in your professional life in a hook-
story- lesson format.

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VIRAL POSTS
SMART INBOUND
SLIDEPOSTS
Well-designed carousels of Lists, processes,
tutorials and news-worthy topics with a CTA
at the end.

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VIRAL POSTS
SMART INBOUND
RESOURCE GIVEAWAYS
Giveaways posts where you offer tutorials,
guides, valuable discounts and other lead
magnets for free, and get users to like
users/comment to get access to them.

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CREATE HIGHLY VIRAL CONTENT CONSISTENTLY
SMART INBOUND

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UNDERSTAND THE ART OF VIRAL CONTENT
SMART INBOUND
CUSTOMER
PERSONA
COPYWRITING
ALGORITHM ENGAGEMENT
TOPICS
CONTENT
FORMATS
TIMING TOOLS

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SMART INBOUND
OPTIMIZE YOUR CONTENT FORMATS TO THE ALGORITHM

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SMART INBOUND
DATABASES OF VIRAL POSTS

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SMART INBOUND
REPURPOSING VIRAL CONTENT OF OTHERS WITH 0 EFFORT

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SMART INBOUND
AI GENERATED CONTENT

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SMART INBOUND
BEST TIMES TO POST

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SMART INBOUND
END-TO-END CONTENT ANALYTICS

42. 42
BUILD YOUR OWN
HIGH-PERFORMANCE
SYSTEM

43. 43
WHY DO COMPANIES FAIL ON LINKEDIN
● Constantly Changing Knowledge and Strategies
● Not Prioritizing The Right Strategies
● Lack Of Proper Process
● Lack of Team Structure
● No Continuous Optimization System
● Simply Outsourcing Without Strategy
All because of lack of guidance.
You Need To Understand How You Build Your
Individual High-Performance System

44. 44
LACK OF GUIDANCE
VS.
EXPONENTIAL SUCCESS 6-12 MONTHS LOW EFFORT 1% INVESTMENT
SLOW/NO PROGRESS YEARS OF FULL-TIME LEARNING 99% LOST BUSINESS

45. 45
CASE STUDY
MICHAEL PROTHMANN CONSULTING GROUP
EXPONENTIALLY SCALED BUSINESS VIA LINKEDIN IN 6 MONTHS
BEFORE
8 FTE tech consultancy focused on mid-sized German production companies.
1,500 LinkedIn contacts, no existing social media brand, 0 content reach.
0 pipeline & sales from social selling.
No system for outreach & inbound marketing.
AFTER 6 MONTHS
Positioned himself as a leading expert for Marketing & Sales digitalization in the German
SMB sector
Established a viral personal & company brand on LinkedIn
Maxed out lead-generation & optimized sales KPIs by more than 10X
High-performance system for smart outreach & viral content marketing established with
3 hours per week of Michael’s time
9M+
Total LinkedIn
content views
14,000
Followers
added
105
Booked sales
calls
240,000 €
Generated
sales revenues

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PILLARS OF A HIGH-PERFORMANCE SYSTEM
Team Set-Up Tools
Smart Inbound
Smart Outreach
Continuous
Optimization
System
Process
SYSTEM
PARTS

47. 47
PILLARS OF A HIGH-PERFORMANCE SYSTEM
Team Set-Up Tools
Smart Outreach
Continuous
Optimization
System
Process
SYSTEM
PARTS

48. Planning
Webinar
Promoting
Webinar
Participation
Conversion
Delivering
Webinar
Lead
Nurturing
Target Audience
End-to-End Planning
Topic, Title, Description
Event Visuals
Setup In Event
Setup Zoom Event
Advanced Optimization
Different LinkedIn
Campaigns
Targeting
Writing Messages
Setup Campaigns
Manage & Fix
Campaigns
Advanced Strategies
Searches
Calendar Blocker
Email Reminder
Sequence
Advanced Strategies
Create Presentation
Prepare Moderation
Teamsetup & Meeting
Preparation
Technical Zoom Setup
Calendly for Follow-up
Growth Hack
Advanced Optimization
Follow-up Lists
Making Recording
Available
Writing Email
Messages
Email Follow-up
Everyone
Email Follow-up
Poll Responders
Advanced Optimization

49. 49
SMART OUTREACH SYSTEM
SYSTEM OPTIMIZED TO GOALS, SKILLS, RESOURCES & MARKET
Process
1 Goals
5k Network in 6 months
15 Meetings per months
2 Channels
LinkedIn
Email
3 Approach
Indirect
Automated
Templated
4
Campaigns
(monthly campaign peak goals)
Network Growth (800+)
1 webinar (15+ meetings)

50. 50
SMART OUTREACH SYSTEM
LEVERAGE THE BEST TOOLS FOR PEAK PERFORMANCE
Tools
Targeting &
Data
● LinkedIn Sales Navigator
● Email Enrichment Platform
Channels
Management
● Campaign Management Tool
● CRM
Campaign
Support
● LinkedIn Events & Zoom for webinars
● Calendly with lead qualification

51. 51
SMART OUTREACH SYSTEM
MINIMUM INVESTMENT, MAXIMUM OUTPUT
Team Setup
Leader (Michael)
2h per week
Campaign Design & Review
Webinar Speaker
Answer 10% of Messages
Tech-oriented student
Part-time
Technical Setup & Support
Data Extraction & Analytics
Communication-oriented student
Part-time
Manage Campaigns
Answer 90% of Messages
Michael
(leader)
Communication-
oriented student
Tech-oriented
student

52. 52
SMART OUTREACH SYSTEM
CONTINUOUSLY IMPROVE BASED ON END-TO-END DATA
Continuous
Optimization System
Monthly campaign review
Quarterly strategy review
A/B-Test between campaigns
A/B-Test within campaigns
A/B-Test between target groups
Meetings Generated
Deals Won
Dealsize
Conversion Rate
Optimize Campaigns
Optimize Targeting
Optimize Messaging
Campaign Review
End-to-end Campaign
Analytics
KPIs
Optimization Process

53. 53
PILLARS OF A HIGH-PERFORMANCE SYSTEM
Team Set-Up Tools
Continuous
Optimization
System
Process
SYSTEM
PARTS
Smart Inbound

54. 54
SMART INBOUND SYSTEM
SYSTEM OPTIMIZED TO GOALS, SKILLS, RESOURCES & MARKET
Process 1 Goals
100k+ views per months
2 Channels
Webinar: LN Event + Zoom
LN: Michael + Company
Email: Newsletter
3 Approach
Topic: DE SMB Digitalization
1 LinkedIn Webinar /month
1 Newsletter /month
20 posts /month (types next slide)

55. 55
THOUGHT-LEADERSHIP & LEADS WITH VIRAL CONTENT
SMART INBOUND SYSTEM
EDUCATE STORYTELLING
PERSONAL STORIES
PROMOTE
POLLS
TOP TIPS CAROUSEL POSTS

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HIGHLY VIRAL CONTENT CONSISTENTLY
SMART INBOUND

57. 57
SMART INBOUND SYSTEM
MINIMUM LEADER INVESTMENT, MAXIMUM OUTPUT
Team Setup
Leader (Michael)
1h - 5h per week
Draft & review content & webinar
Communication-oriented student
Part-time
Write content
Post content on various platforms
Community management
Tech-oriented student
Part-time
Video editing & design tasks
Technical setup & support
Data & Analytics
M
i
c
h
a
e
l
(
l
e
a
d
e
r
)
Communication-
oriented student
T
e
c
h
-
o
r
i
e
n
t
e
d
s
t
u
d
e
n
t

58. 58
SMART INBOUND SYSTEM
LEVERAGE THE BEST TOOLS FOR PEAK PERFORMANCE
Tools
Content
● Viral Post Database - Taplio
● Design - Canva
● Content Type Templates
● AI Support (nowadays ChatGPT)
Channels
Management
● Webinar - LinkedIn Events + Zoom
● Newsletter Campaign Tool
● Post Engagement Tool
● LinkedIn Analytics

59. 59
SMART INBOUND SYSTEM
CONTINUOUSLY IMPROVE BASED ON END-TO-END DATA
Continuous
Optimization System
Quarterly review (at the beginning monthly)
Overall success
Success of different content types
Target audience analysis
Engagement KPIs
Sales KPIs
Optimize Overall Campaign
Optimize Content Mix
Campaign Review
End-to-end campaign
analytics
KPIs
Optimization Process

60. 60
63%
accepted
connection requests
i
i
Followers
1,500
15,500
SMART OUTREACH SYSTEM
ACQUIRED COMPLETE ADDRESSABLE MARKET WITHIN 6 MONTHS
By filtering on his ideal clients & connecting with them at scale using the Contact Import Strategy, Michael grew
his connections from 1,500 to 15,000 in 6 months.

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SMART OUTREACH SYSTEM
First 3-months mainly outbound leads.
Second 3-month transformation to 50% inbound lead rate.
10x lead-surplus compared to delivery capacity → focus on best suited opportunities.
Exponential Improvement Sales KPIs
38
29
18
EXPONENTIAL LEADGEN SCALE UP WITHIN 6 MONTH
9
8
3
Dec
Nov
Oct
Sep
Aug
Jul
105 Booked Sales Calls
240,000 € Generated Sales Revenue

62. 62
CONTINUOUSLY IMPROVE BASED ON END-TO-END DATA
SMART INBOUND SYSTEM

63. LINKEDIN LEADGEN SYSTEM TO …
…2-10X SALES
NEXTGEN WEBINAR SYSTEM
● Peak-Performing End-to-End System
● Adding Advanced Strategies
● Continuous Optimization
●
FUNDAMENT
● Laser-targeted Market
● Conversion Optimized Profile
● Growth Hacked Network Growth
VIRAL CONTENT SYSTEM
● Add Registrans to 2-4 weekly Newsletter
● Build Your Brand, Scale Registration & Inbound
with growth-hacked, low effort daily In Content
Consistently Growing Monthly Performance
● 20+ Qualified Qualified Sales Calls
● 100+ Webinar Participants
● 100s reg. Leads added to Newsletter
● 100k+ Views
IMPLEMENT
THE BEST SUITED
● Strategies
● Processes
● Tools
● Messaging
● Team Setup
● Growth Hacks
● Continuous
Improvement

64. 64
APPLY FOR OUR EXCLUSIVE ENTREPRENEUR GROWTH
“DONE WITH YOU - PROGRAMS”
Company Consulting Program Solopreneur Program
Founder/CEO (or Team)
Small/Medium High-Ticket B2B Businesses
Consulting, Software & Other
Scaleup Phase
● 200k - 3 Mio. $/€ Annual Revenue
● 2 - 40 Employees
● Ready to invest in scale
○ Proven Product-Market-Fit
○ Invest time & money to build a leadgen system
○ Hire/Have dedicated support for leadgen (VA, …)
Solopreneur
High-Ticket B2B Businesses
Consulting, Agency & Other
Ready to scale
● Sold your service before
● Self-learner mindset with time to learn
● Invest time & money to build a leadgen system
10
3

65. 65
0.6 -> €1.5 MN
Sales Growth
2k -> 22k
Ideal Contacts added
94
Qualified Sales Calls
10k -> 8 MN
Content Views
80 -> 250k €
Sales Growth
500 -> 5k
Ideal Contacts added
120
Qualified Sales Calls
10k -> 1.2 MN
Team Content Views
1 -> €2.2 MN
Sales Growth
3k -> 15k
Ideal Contacts added
to 3 FTE Sales Team
135
Qualified Sales Calls
400
Avg. Monthly Webinar
Registrations
SMB SOFTWARE SMB CONSULTING SOLOPRENEUR
65
EMPOWERED 100s SMBs & SOLOPRENEURS WITH 2-10X GROWTH

66. 66
66
EMPOWERED 100s SMBs & SOLOPRENEURS WITH 2-10X GROWTH

67. 67
67
EMPOWERED 100s SMBs & SOLOPRENEURS WITH 2-10X GROWTH

68. 68
BOOK A DISCOVERY CALL TO APPLY NOW
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