5. Some things that can be done on
SlideShare
•Upload presentations publicly or privately
•Download presentations on any topic and reuse or remix
•Embed on blogs, websites, company intranets
•Share on Twitter, Facebook, LinkedIn
•Leadshare: generate business leads with your presentations, documents,
pdfs, videos
•Slidecast: sync mp3 audio with slides to create a webinar
•Embed YouTube videos inside SlideShare presentations
•Use SlideShare PRO for premium features like branded channels, analytics,
ad free pages etc
6. SlideShare PRO
Private & Larger Uploads : Upload content up to 300 MB in size
Analytics Dashboard : Analytics gives you detailed statistics for your content — where it is embedded, country
and organization for viewers, referrers, search keywords, etc.
LinkedIn Extras : Add interactivity to your LinkedIn profile with the customizable portfolio widget. Get LinkedIn
data in a dashboard on SlideShare
Remove Ads : Engage your community with your content, not ads
Branding : Get a custom look and feel for your channel. Make it an extension of your brand
Lead Collection : Collect business leads with your presentations, webinars, videos, documents etc. Your users
can get in touch with you — using lead forms that appear on your slides. You receive an email when someone
fills out your form
Build Content Collections : You can build content collections (your content, or uploaded by other users) on
any topic and decide how you want to show it on your channel
PRO Badge : So everyone can see that you are a SlideShare PRO user
Control Comments: Turn off comments if you are in a regulated industry like Investor Relations. Or turn off the
transcript if your content is proprietary
Upload Professional Videos : Upload professional videos i.e. conference talks, product demos, advertising
clips etc. Upload limits depend on various account type available
9. Connectivity to other Social Media
•Blogs, twitter and Facebook can complement slideshare in a big way
•Posts promoted by slideshare as ‘Featured Content’ on slideshare
front page
•Slideshare posts can become HOT on at least one social network
•Presentations can be featured on the first page in Google search for
industry keywords – Rank better on Google
10.
11. Examples
Oracle - They realize the potential of sharing content on this uniquely
informative content driven site, where consumers can comment, share, and
in turn drive traffic back to their website. Oracle was “featured’ under
technology recently, the impact Oracle has in their niche topic, increasing
the relevance of the audience they are able to reach on SlideShare.
ETHOS - A Company known for helping brands build presentations, Ethos3
shared “Who is Ethos3″ on SlideShare. This is a simple technique for really
showing consumers who your brand is.
Viewers can flip through the slides and not feel bombarded by trying to find
all the links on your website to figure out what your company does. In
addition, consumers can also click on the right hand panel for “more by user”
and see what other content the company has, which increases exposure for
the brand.
12. Mantra for Success
• Base your presentations on your forte
• Each and every presentation should be optimized for SEO
• Integrate presentations across various channels
• Drive as many viewers to your presentation
• Check the analytics. Act accordingly
• Add presentations to the LinkedIn Profile
• Always provide contact information and links
• Follow the content creator whom you like and share their work
•A strong content plan that publishes content weekly or bi - weekly
