.

1. How does your media
product represent
particular social groups?

2. People who take a great interest in Social Media will not only
find out about the latest films first but will most likely be the
most enthused to see them, they enjoy virtual interaction and
therefore love to be sucked into a whole new virtual world
Interest in Social Media

3. Interest in Gaming
and Sci-Fi
Films such as Marvel's Avengers, Iron Man and
Captain America have a vast mount of ‘super-
fans’ who create great deal of mainstream
hype for the film
These gaming enthusiasts love to play the virtual characters from
comic book series on their consoles so naturally they will always go to
see their virtual hero on the big screen to keep up with the story

4. This also means it is harder to promote a
film to due to the reduced part media
plays in their life
Interest in Sports
Athletes, Sailors, Skiers or any other
people who take a great interest in
outdoor sports are unlikely to want to sit
in a dark room watching a screen
Therefore a film must interest them a great deal
before they bother to go and see it e.g Eddie the
eagle, Rocky, Cool Runnings

5. The Ideal Audience
Member
Our Ideal audience would be people who are
interested in keeping up to date with modern
trends
Likes to play some sports such as rugby and
golf, but also enjoys thrilling films that still give
him excitement
But also like to stay informed on social media
to find out latest film releases and snippets

6. The Ideal Audience
Member
Our Ideal audience would be people who are
interested in keeping up to date with modern
trends
Likes to play some sports such as rugby and
golf, but also enjoys thrilling films that still give
him excitement
But also like to stay informed on social media
to find out latest film releases and snippets