2. Target Audience
• All audiences were targeted however primary focus went to previous fans of the original
trilogy, young and middle age adults as well as older children and teenagers. The films in
general would not be appropriate for children under the age of around 10, due the mildly
violent and scary scenes and weaponry used throughout.
• The films as a whole would be credited as a must see movie experience.
• The film has a bbfc rating of 12A.
• Sci-Fi, action and fans of the previous trilogy targeted.
3. Distribution
Methods
• Traditional- Posters
and Trailers
• Bus Shelters, Buses,
Billboards, In Cinemas
before films.
• Interviews, Radio, TV
(The Tonight Show
USA, Graham Norton
UK)
• Own interactive
website.
9. Researching Screening results
• An undeniably vigorous assault of jaw-chomping jolts and
Spielbergian family bonding that nevertheless captures only a fraction
of the original films overflowing awe and wonderment. Scott Foundas
• 71% Rotten Tomatoes
• 7.1/10 IMDB
• 59% Metacritic
