why research is important

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Research Methods

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Dr. Muhammad Rafiq
Assistant Professor
Department of Management Sciences,
Superior University Lahore.
PhD. North China Electric Power University,
Beijing, China
Master: University of Cumbria, England
Email: m.rafiq@superior.edu.pk
m.rafiq@ncepu.edu.cn
12 years’ teaching experience
Two years market experience in retail and
food industry in England
Research Publications, Conferences and
Thesis supervision

3. Introductory Session
What Makes you competitive??

4. Your Expectations

5. Research

6. Research is to Explore the Reality
Research is a Journey from Un-known to Known
Research

7. Business Research
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“Business Research is a systematic and
objective process of gathering,
recording and analyzing data for
making good business decisions”

8. Basic Concepts
• Re-Search:
Research is the process of finding solutions to a problem
after a throughout study and analysis of the situation
factors (Uma-Sekaran)
• Business Research:
A systematic and organized efforts to investigate a specific
problem encountered in the work setting, that needs a solution.

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THEORY DEVELOPMENT PROCESS
Theory
All rosebushes have thorns
Deduction Induction
Predicted Observation Actual Observation
If I check my neighbor’s rose bushes,
I should find that they all have thorns
I notice that the five rosebushes
in my backyard all have thorns
1. Induction process
2. Deduction process

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DEDUCTION AND INDUCTION
1. Theory
3. Data Collection
4. Findings
5. Hypothesis confirmed or
rejected
2. Hypothesis
6. Revision of theory
2. Data Collection
3. Findings
4. Generation of Theory
1. General Research Questions
Deduction
Induction

11. Application
Basic or Pure
Research
Applied
Research
Objective
Exploratory
research
Explanatory
research
Descriptive
research
Time
Dimension
Cross-
sectional
research
Longitudinal
research
Inquiry
Mode
Qualitative
research
Quantitative
research
Mixed
Methods
research
Classification
of Research

12. Components of a Research
Paper/Thesis

13. How to Finalize Research Topic

14. Browsing ?? Always Challenging for Students

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Publishers and Databases
• Emerald Publishing
• Elsevier
• Wiley Online Library
• Taylor and Francis
• Springer
• ScienceDirect
• Google Scholar
• Google

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https://www.emerald.com/insight/
https://www.elsevier.com/
https://onlinelibrary.wiley.com/
https://scholar.google.com/schhp?hl=en
https://www.tandfonline.com/
https://www.sciencedirect.com/
https://www.jstor.org/
Browsing Links

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Tips to Select the Research Topic
• Recent Call for Papers from Top Journals
• Recent Published Papers
• Systematic Literature Review
• Meta Analysis
• Find the Theoretical Gaps in Literature
• Future Directions of Latest Studies

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Year Title Abstract Model/Variables Future
Directions
Meta Analysis Sample