This course is designed to help learners to develop the skills of carrying out both quantitative and qualitative approaches to scientific research. Learners will learn the epistemological foundations to both the quantitative and qualitative research methods.

1. Nurturing professionals with high moral and ethical values.
Research Methodology
Lecture 1
Introduction to Resarch
Prof. Dr. Mohd Fuad Mohd Salleh
(fuadsalleh@yahoo.com)
April 2021

2. 2
Text & Other Readings
Any Research Methodology
Book
Nurturing professionals with high moral and ethical values.

3. This course is designed to help learners to develop the
skills of carrying out both quantitative and qualitative
approaches to scientific research. Learners will learn
the epistemological foundations to both the
quantitative and qualitative research methods.
Research Methodology
Nurturing professionals with high moral and ethical values.

4. Nurturing professionals with high moral and ethical values.
Learning Outcome
1) Distinguish and evaluate quantitative and
qualitative research approaches.
2) Formulate research problems, develop
hypothesis and conduct research through
collecting data.
3) evaluate and analyze data using statistical
software and to draw implications from the
research findings towards making effective
decision.
4) Develop a report through impressive
presentation format and style.

5. My Core Values
Integrity
Accountability
Innovation
Quality & Excellence
Accessibility
Collegiality
Nurturing professionals with high moral and ethical values.

6. Nurturing professionals with high moral and ethical values.
Lecture Objectives
At the end of this lecture you should be able to:
1) Understand the Research Methodology
2) Mastering Research Method
3) Critically Discussed Research Method & Design

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Planning Ahead —Study Questions
There are 4 questions to be answered:
1) What is Research?
2) Why research is important?
3) What is Research Methodology?
4) How Research Methodology different from
Research Method?

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This course concerns with the fundamental concepts
and applications of the scientific method in searching
for the truth about phenomena - describing, explaining
and predicting phenomena.
Why This Course is Included?

9.  Why is looking back important?
 Any of you here drive to class?
 Your car has side mirror and rear-view mirror.
 What is rear-view mirror?
 What is the purpose?
 To sometimes look at the back of your car to make
sure that there is no danger comes from the back
and you are causing dangers to other drivers.
 Same goes to jumpers
 The move 3 or 4 stemps back to accelerate.
 So do we need to look back?
9

10. Nurturing professionals with high moral and ethical values.
Why Research?
What is missing?
What do we want to know?
What do we want to solve?

11. Nurturing professionals with high moral and ethical values.
What is research?

12. Nurturing professionals with high moral and ethical values.
Let us look back!!!
What is research?
A systematic means of problem solving (Bruce W.
Tuckman 1978)
Any gathering of data, information and facts for
the advancement of knowledge (Martyn
Shuttleworth, 2008)

13. Nurturing professionals with high moral and ethical values.
What is Research?
The process of finding solutions to a problem
after a thorough study and analysis of the
situational factor.

14. What is Research?
5 key characteristics:
1. Systematic – research process
2. Logical – induction/deduction
3. Empirical – evidence based
4. Reductive – generalisation
5. Replicable – methodology.
Nurturing professionals with high moral and ethical values.

15. Nurturing professionals with high moral and ethical values.
Let us look back!!!
Why research?
Identify a need or a problem
Identify a problem to be solved
Review past studies

16. Nurturing professionals with high moral and ethical values.
Organization’s Problems
Organization’s Problems
 Bosses’ poor communication skills
 Employees’ lack of motivation
 Conflicts between team members
 Overcoming employee resistance to a company
reorganization
 Similar concerns
 Competition
 Saturation

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Why managers need to know about research?
Managers and Research
 Managers do research, how?
 They are involve in studying and analyzing
issues at workplace.
 Hence, they do research to help them make
decisions.

18.  Sometimes, managers make good decisions
and the problem gets solved.
 Sometimes, managers make poor decisions
and the problem persists.
 Research influence whether the decision is
good or poor.
Nurturing professionals with high moral and ethical values.
Managers and Research

19. Nurturing professionals with high moral and ethical values.