This PPT covers basics of Research Methodology like; 1. Meaning of Research 2. Nature of Research 3. Objectives of Research 4. Advantages of Research 5. Limitations of Research 6. Criteria / Features of Good Research 7. Types of Research 8. Process of Research

1. RESEARCH METHODOLOGY
Prepared by
SANTOSH KUMAR
Assistant Professor
Department of Management Studies
HKE’s SLN College of Engineering, Raichur.

2. WHAT IS RESEARCH ?
Research is simple term refers to search for knowledge or
information. It is a scientific and systematic search for
information on a particular topic or issue. It is also known as
the art of scientific investigation.
It is also refers systematic design, collection, analysis and the
reporting the findings and solutions for the particular
problem.

3. NATURE OF RESEARCH
 It directed towards the Solution for a particular problem
 It emphasized the development of many theories &
Principles
 It demands accurate observation & description
 It involves experts
 It is careful recorded and reported

4. OBJECTIVES OF RESEARCH
 Promotes better decision making
 To identifies the problem area
 To formulates the strategies and policies
 To optimum utilization of available resources
 To identifying the marketing opportunities

5. ADVANTAGES OF RESEARCH
Immediate
Solution
Better
Performance
Improve
Profitability
Growth of
Organization
Eliminates
Barriers

6. It requires Experts
Time constraint
Lack of Available data
Lack of Support from Management
Benefits v/s Cost
LIMITATIONS OF RESEARCH

7. CRITERIA / FEATURES OF GOOD RESEARCH
 Clear Objectives
 Research Procedure must be Clear and Well planned
 Good and Suitable research design
 Systematic Analysis
 Clear Conclusion
 The research report should be disclosed with
frankness

8. TYPES OF RESEARCH
Exploratory Research
Descriptive Research
Applied Research
Pure/Fundamental / Basic Research
Conceptual Research

9. Conceptual Research
Causal Research
Historical Research
Ex-post Facto Research
Action Research

10. Evaluation Research
Library Research

11. 1) Exploratory Research :-
Exploratory research provides insights into an particular issue or
situation. The results of exploratory research are not usually useful for
decision-making by themselves, but they can provide significant insight
into a given situation.
2) Descriptive Research:-
Descriptive Research is also know as Statistical Research,
which describes the data and characteristics about the particular facts
( Population or Phenomenon) being studied . Simply stated, it is a fact
finding investigation. It answer the questions who, what, when, where,
why ?

12. 3) Applied Research :-
Applied Research aims at finding a solution for an immediate problem
faced by any business organization. Applied research is considered as one of
the practical problem-solving technique.
4) Pure/Fundamental/Basic Research:-
Which deals with discover something new to enrich the human
knowledge. And it also deals with the development of some new theories and
principles.

13. 5) Conceptual Research:-
This research is generally used by philosophers. It is related to some
abstract idea or theory. In this type of research, the researcher should collect
the data to prove his hypothesis.
6) Causal Research:-
Causal Research is conducted to determine the cause and effect
relationship between the two variable.

14. 7) Historical Research:-
Historical research is a study of past records and data in order to
understand the future trends and development of the organization or
market. There is no direct observation. The research has to depend on the
conclusions or inferences drawn in the past.
8) Ex-post Facto Research:-
It is concern with examination of relationship that exists between
independent and dependent variable is studied. It is also called as
Empirical Research .

15. 9) Action Research :-
It is the research , through which the researcher can launch a direct
action with the objective of obtaining workable solutions to the given problem.
In this type of research the solution will be identify through practical aspect but
not theoretical aspects.
10) Evaluation Research:-
This type of research is mainly used to evaluate the performance of
any planned activity. (Either it may be any project or Programmed)

16. Research Process

17. 1.
• Identification of Problem.
2. • Review the Literature.
3. • Formulation of Hypotheses.
4. • Selection of Research Tools and Techniques
5. • Field Work .
6. • Analysis & Interpretation of Data.
7. • Drawing Conclusion.
8. • Report the Result.

18. Thank You