This presentation is from a talk given by Spotify Product Lead during #ProductCon London 2020

5. Irene Gonzálvez, Product Lead - Spotify, Sweden
When your product must
be adopted in a timely manner

7. Irene Gonzálvez
Product Lead
Data & Insights

8. Audio Streaming Subscription Service
Launched in 2008
Premium and Free Tiers
Available in 79 Markets

9. Over 248M Monthly
Active Users

10. +50M Songs
500 000 podcast titles

11. More than 500B events
per day

12. BUILD TRUSTCustomers, stakeholders and engineering
teams

14. Set the direction,
strategy and
requirements
Get to know your
product
One
team
Find the gap and fill it
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15. Meet everyone
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Be clear
Alpha/ beta testers Over-communicate
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Report
Build it together

16. Who to onboard first
POWER/ INFLUENTIAL
CUSTOMERS

17. PLAN AND FOLLOW-UP
Customers and engineering teams

18. Inclusive plannings
Cadence: quarterly
Recap from previous quarter. Emphasize achievements.
Connect company and team’s strategies
What can we do to keep our current systems stable?
What shall we do next? Are we working on the most
prioritized items for the company?
What is the cost of not doing it?
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20. OKRs

21. OPTIMIZATIONS
It is NOT enough that your products work

22. Optimizations
Usability test. Make it user friendly
Be proactive with the feedback
Improve performance
Make your products cost efficient
Awesome documentation

23. Key Takeaways

24. Lesson #1:
One
TEAM
DIRECTION
STRATEGY
GOAL

25. Lesson #2: Trust is the keyword
Trust and be trusted

26. Lesson #3: Optimize the
most common use cases
Make it possible for the less common ones

27. Irene Gonzálvez
Product Lead,
Spotify
irene@spotify.com
Weare hiring!