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Influencing: The PM Superpower by Intuit Inc Principal PM

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Main takeaways:
- Influencing to ship the product
- How to get alignment with stakeholders?
- Ways to help influence (data, customer,...)
- Know your influence factors

Published in: Technology
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Influencing: The PM Superpower by Intuit Inc Principal PM

  1. 1. www.productschool.com Influencing: The PM Superpower by Intuit Inc Principal PM
  2. 2. Join 55,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
  3. 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  4. 4. Corporate Training Level up your team’s Product Management skills
  5. 5. T O N I G H T ’ S S P E A K E R Edmund Cheng
  6. 6. If you can have any superpower, what would it be? influencing
  7. 7. To Ship a Product You need all these stakeholders to launch Customers Marketing Sales Care Finance Legal Development Operations Leaders Partners Design
  8. 8. Like with any superhero, every situation is different You must influence in every one of these situations that matters
  9. 9. What does mean to influence? Get everyone aligned on the why, what, how and when throughout the release
  10. 10. How to get alignment with stakeholders? Be Heard Shared Understanding Show Value Be Firm Think Boundaryless
  11. 11. What can you do more to influence? Shadow Negotiation Plan Framing Customer Empathy Data / Knowledge Timing Pile On / Disrupt Tone Urgency Brand / Reputation Documentation
  12. 12. What not to do Political Burn the Bridge Ego Indecisive Unprepared
  13. 13. You need two compasses “What’s right" and “Priority”
  14. 14. Level 1 Be Known This Photo by Unknown Author is licensed under CC BY-SA-NC
  15. 15. Level 2 Visionary & Resourceful
  16. 16. Level 3 Protect What’s Right This Photo by Unknown Author is licensed under CC BY
  17. 17. Level 4 Lead with Actions and Motivations This Photo by Unknown Author is licensed under CC BY-NC-ND
  18. 18. Level 5 Aura This Photo by Unknown Author is licensed under CC BY-SA-NC
  19. 19. Strategist Nurturer Manager Recruiter
  20. 20. Takeaways •Understand the power of influence •Internalize what works for you •Find your inner compasses
  21. 21. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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