For enquires, please reach jem.koh@jwt.com

2. Part of the JWT network, one of
the world’s largest creative and
communications agency.
Pioneering brands since 1864
200 offices in 90 countries

3. We do not function under the traditional advertising agency model.
We exist to drive creative solutions for business problems.
Moving beyond communications to deliver
transformative experiences and commercial viability.

4. OUR AMBITION

5. By 2020, we will have grown our capabilities and
transformed into a creative solutions business, where we
can “plug and play” into a network of experts to deliver
pioneering ideas & innovation.

6. MAKE PHILOSOPHY
BETTER NOT JUST DIFFERENT
Our intrinsic motivation for innovation needs to be rooted
in the positive impact of an organization instead of doing
things for the sake of being different

7. Bridge existing client
problems with internal
and external parties to
co-create solutions
Partnering with tried &
tested partners to
develop products and
IPs
A new APAC initiative that is dynamic and evolving, driving “best
in class” solutions for our partners and clients
Grow and incubate start
ups by giving them
access to capabilities
and resources into the
network
321 4
Work directly with
clients to create original
solutions, from
understanding the
business agenda, to
workshopping to rapid
prototyping and going
into market

8. MAKE
INITIATIVES

9. CO-CREATING: SEAMLESS
CUSTOMER EXPERIENCE WITH
IHG ARTIFICIAL INTELLIGENCE
A breakthrough in operations for IHG with a new customer
service tool – software and hardware support
Challenges
• How do we enable a customer centric solution that would
make every touchpoint seamless
• How can we keep customer service consistent with no room
for error
• How could we could improve our customer experience with
an ever increasing marginal return whilst reducing cost?

10. CONNECTING SOLUTIONS-
Elevit X MAKE
Elevit a pregnancy supplement brand was looking for ways to gain
marketshare in the market
Elevit wanted a different approach beyond communications that
would drive real value for their consumers
Problem: In China, during the ultrasound scan visits, men are not
allowed into the clinical rooms. As a result, men feel extremely
disconnected from their wives pregnancy
How could we enhance the clinical experience and make the
entire ultrasound experience tangible for husbands?
Solution: With MAKE’s technological capability, we created a
pulsating device that could translate the baby’s heartbeat in real
time so that husbands could get a first hand experience of the
ultrasound.

11. 3Ti SHANGHAI
Recently 3Ti - a digital agency in China - was acquired
and has joined Mirum. 3Ti has a Shanghai Lab where they develop
hardware and software products. This is now available as our Start-Up
Studio to support the rapid incubation of Make ideas
3Ti also has a network of trusted partners (from robotics,
to wearable companies, to circuit board makers) in Shenzhen
and Shanghai that provides network resource for Mirum + JWT
START-UP STUDIOS TO ADVANCE IPS AND PRODUCTS
HAX SHENZHEN
The world’s first and largest hardware accelerator. They are the most
active investor in hardware, with a full ecosystem that combines the
best of Shenzhen and Silicon Valley.
Huge variant of projects spanning from health, life, robotics to urban
mobility

12. 88RISING, based in the US, looking to
break into China
• A record label
• Artist management
• Youtube Channel
88rising and MAKE sit together to co-
create opportunities, bringing new
perspectives to clients
INCUBATING
PARTNERS AND
FACILITATING
GROWTH

13. A FLEXIBLE WAY TO
SUPPORT INNOVATION
& COMMERCIALIZATION

14. I D E A T E E V A L U A T E I N C U B A T E C O M M E R C I A L I S E M E A S U R E
Local Office
Regional Steering Committee
WE DON’T JUST IDEATE BUT SUPPORT ORGANIZATIONS
EVERY STEP ALONG THE WAY, FROM CONCEPT TO MARKET

15. I D E A T E E V A L U A T E I N C U B A T E C O M M E R C I A L I S E M E A S U R E
Focus on the human challenge
and business challenge.
Ensure strategic insight is
baked in from the start.
Generate ideas for products &
services.
Hack-a-thons and collaboration
with outside partners may help
inspire and refine ideas.
Don’t be afraid to test on
humans!
With a prototype or proof of
concept the project team will
seek an investor and/or client
with some or all of the following:
Relevant NDA, contractual
agreements and time lines
Defined marketing and
advertising position
Pricing guide
Distribution concept
Move from initial concepts to
singular ideas.
Refine the best ideas down to
their minimal viable product.
Local office evaluation,
feedback loop and initial desk
research to check IP originality
Submit ideas and evaluation
form to Regional Steering
Committee for green light for
incubation.
Fast track to prototype.
Local agency teams can be
supported by local partners or
regional resource.
Test, evolve and nurture to lock
into real innovation.
Regular reviews with local and
regional management teams.
Each project will be
measured.
Assess commercial impact
Impact on client relationship
Measure employee
satisfaction and engagement
HOW WE APPROACH IT

16. QUESTIONS TO CONSIDER AS YOU REFINE IDEAS LOCALLY
What human challenge are we
solving?
What business challenge are we
solving?
What value to the consumer?
What new value to our client?
What financial support is
required to get to prototype?
What risks are involved?
Legal? Regulatory? Market?
What resource is required
(internal and external)?
Are other projects impacted by
this work?

17. WITH ORGANIZATIONAL SUPPORT ACROSS THE
NETWORK

18. UNIVERSITIES
Some ideas may not need to use the Start-Up
studio to move through incubation and
commercialisation.
You have existing partners and resources in your
local ecosystem that could help.
Or it may be that the Regional Steering Committee
can recommend specialist team members from the
network to join your office to work on your project.
FLEXIBLE SYSTEM THAT ALLOWS
YOU TO USE YOUR OWN LOCAL
PARTNER
EXTERNAL TECH PARTNERS JWT SPECIALISTS
YOUR OFFICE

19. THANK YOU
jem.koh@jwt.com