You will learn: 1) The framework used in planning, prioritizing and managing products: "understand-identify-execute" 2) How to quickly plan and evaluate new product ideas. 3) How to set-up an unbiased measurement framework for new products.

1. www.productschool.com
Building Better Products - Product
Building Fundamentals

2. Join 55,000+
Product Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS

5. Corporate
Training
Level up your team’s Product
Management skills

6. Diwakar Kaushik
twitter.com/pentropy
T O N I G H T ’ S S P E A K E R
GoVentures /
GoJek

7. Product Building
Fundamentals

8. Principle 1:
Goal is to learn while building for product market fit

9. “product/market fit means being in a good market
with a product that can satisfy that market.”
- Marc Andreessen

11. Principle 2:
Define your Northstar and then build around it

12. ● Metrics are related, pick one you feel strongly about
● Segments and Retention Cohorts from Day 1 (even for features)
● Quality metric
● Data as second class citizen
● Build-measure-learn <> Experimentation
● How much time on Data everyday?
“Why will user try your product and Why will they come back to use it again?”

13. - Dave McClure

14. Principle 3:
Know your users

15. - Donald Rumsfeld

16. ● Just be slightly overconfident at most times
● Talk to your users
○ Know what you’re solving for?
○ Test what you’re giving them?
○ Everyone needs to it
○ Don’t just delegate this
● Look for your power users
● User expectations on a time axis
● At scale, build teams and use data as a proxy
Question for you all - How many users did you talk to this week?

17. Principle 4:
Ruthlessly Prioritise

18. - DJ Patil (@DJ44)
Chief Data Scientist, OSTP

19. “I think the most important thing we’ve learned as we’ve grown is that we have to
prioritize. We talk about it as ruthless prioritization. And by that what we mean is
only do the very best of the ideas. Lots of times you have very good ideas. But
they’re not as good as the most important thing you could be doing. And you have
to make the hard choices.”
- Sheryl Sandberg

20. Best tools for prioritisation
● OKRs
● RICE
● Cost-Value Analysis
● Scorecard
● MoSCoW
● Buy a Feature
Always answer only 2 questions
- How to spend the money?
- How to spend the time?
● Quality Vs Speed
● Time value of shipping
● Use pareto 80% of your time
Refer - 20 Product Prioritization Techniques: A Map and Guided Tour

21. Principle 5:
Adopt First principles to problem solve and scope

23. www.theproductdesignblog.com

24. Principle 6:
Adopt Theory Y to scale teams

26. Principle 7:
Culture is what leaders do

27. ● Define values. And use them in making trade-offs
● Walk the talk
● Teams follow behaviours
● Choose what to optimise for
● Be honest during hiring, don’t rush

28. 1. Goal is to learn while building for product market fit
1. Define your Northstar and then build around it
1. Talk to your users
1. Ruthlessly Prioritise
1. Adopt First principles to problem solve and scope
1. Adopt Theory Y to scale teams
1. Culture is what leaders do
---

29. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training