Build Products from Scratch with 4 Lessons
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The document summarizes a presentation by Amal Muzaffar on building products from scratch. The presentation outlines 4 lessons: 1) Start with understanding the problem, 2) Deeply know your users, 3) Set a clear product goal, and 4) Test ideas frequently with users. Muzaffar is a product manager at WeWork who has built products for millions of users. The presentation encourages product managers to focus on the problem being solved, learn from users, set motivating goals, and invest in frequent testing with users to develop successful products.
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Build Products from Scratch with 4 Lessons
- 1. www.productschool.com Building a Product From Scratch by WeWork Product Manager
- 2. Join 40,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
- 4. Corporate Training Level up your team’s Product Management skills
- 5. Amal Muzaffar T O N I G H T ’ S S P E A K E R
- 6. But wait, who is this woman? ● Built brand new products for 3 to 30M people, at Amex, WeWork, and more ● Currently working with an amazing team building real estate tech at WeWork ● New York Native & Michigan Wolverine (Go Blue!) ● News junkie, started my career in sales at a newspaper ● Ask me about: boxing, local politics, college football, or vintage fashion
- 7. On deck for tonight ● 4 lessons I’ve learned building products from scratch ● Themes: ○ Be flexible ○ Learn from losses. Celebrate wins. ○ Pivot as needed
- 8. The Citizens Foundation Gala, May 2019
- 9. Lesson 1: Start with the problem
- 10. Event check-in is slow, inefficient, and hard to manage.
- 11. “I should stop buying so many clothes.”
- 12. “I should stop buying so many clothes.” “I want to spend money on items I will use.”
- 13. ● Enable creativity & innovation for your team ● Set the groundwork for a product vision and goal ● Ensure you work on what brings value Product Manager = Problem Manager, good PMs spend the majority of their time understanding and articulating the problem their product solves Start with the problem:
- 15. ● Lawyer, lives in Brooklyn ● Works check in at every event, usually during core attendee arrival time. Hates it. ● Cares about the cause. Wants to give a good experience. ● Would love an organized spreadsheet so she can find names without stress and still greet guests warmly
- 16. ● You are not the user ● Listen, observe, shadow ● Find out their motivations Focus less on what they want, and more on why they want it Know your users:
- 17. Lesson 3: Set a goal
- 18. Improve the check-in experience by making it fast, easy, and efficient.
- 19. Set a goal: ● Focus on a north star. Establish purpose. ● Connect the why to the what and motivate your team ● Measure everything Ahead of every successful product is a high performing team that takes joy in delivering value
- 20. Lesson 4: Test (a lot)
- 21. ● Tried the spreadsheet on an iPad ● iPads are hard to use, wifi is bad ● Tried on a computer
- 22. ● You don’t know until you try ● Fail fast ● Get creative: focus groups, paper wireframes, surveys, etc. Products are nothing without their users; invest less to learn more Test (a lot):
- 23. RECAP!
- 24. 1. Start with the problem Product Manager = Problem Manager, good PMs spend the majority of their time understanding and articulating the problem their product solves 1. Know your users Focus less on what they want, and more on why they want it 1. Set a goal Ahead of every successful product is a high performing team that takes joy in delivering value 1. Test (a lot) Products are nothing without their users; invest less to learn more
- 25. ➢ @lamasnstuff ➢ amalsmuzaffar.com ➢ amal.muzaffar@wework.com
- 26. www.productschool.com Part-time Product Management Training Courses and Corporate Training
Editor's Notes
- If you’re interested to connect with other Product Managers, aspiring PMs, or those within tech, join our Slack community of over 40,000 professionals. It’s a great place to network and to find interesting content. We host a weekly AMA through our Slack channel on Tuesdays from 11:15am - 12pm PST. We have also recently launched the Job Portal where you can find the latest Product Management opportunities! As members of the Product School community, we'd like to provide you with these resources at your disposal.
- Product School’s Product Management Certificate Path comprises of 3 part-time courses for professionals with strong technical or business background who want to further explore Product Management at software-based companies. During Product Management Training you will first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role. You’ll then be trained to retrieve data, understand its value and make impactful decisions with SQL, data visualization and Tableau. Learn to understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. During the Full Stack Product Management Training, you will deep dive into the technical knowledge to enhance your ability to work with agile teams. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader. You'll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.
- As well as individual courses we provide corporate training across the world! If you’d like to upskill your product team this is the best option for you. We have trained employees from multiple companies such as Deloitte, Salesforce, JP Morgan, Bank of America amongst many other companies across all industries.
- Tonight's talk is “ [TITLE] ” with [NAME]. Welcome, [NAME].
- Biggest event of the year, award winning speaker, accomplished, well-known attendees, we work on it for 8-9 months ahead of execution
- What’s wrong with this
- Important not just in the context of your product, but also in general. Understand their daily lives, their behaviors
- Talk about the dichotomy more
- What bothers them? Why aren’t they using competitor products? WHat else is out there? Some anecdotes about amex, wework WeWork - shadowing Real Estate Amex - grayed out buttons
- Explain goal better, north star, ideal world, How does a goal relate to the solution Goal is an objective
- Data is limit
- You start with the problem, and everything after that isn’t as linear. Constantly refining, iterating, etc
- What bothers them?
- Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com Have a good night!