How to Influence Stakeholders for Success by fmr eBay Senior PM
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Main Takeaways: - Understand what drives your stakeholders & speak their language - Closely partner with and align your key stakeholders - Develop your stakeholders into product evangelists
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How to Influence Stakeholders for Success by fmr eBay Senior PM
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- 2. Join 40,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
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- 5. Simon Freedman T O N I G H T ’ S S P E A K E R
- 6. Influencing stakeholders for success
- 7. Example product Customers EU APAC NA + ROW Platform & Internal Tools Business & Ops Teams Customer Experience Global Platform & Tools
- 8. Situation 1: Driving alignment Different products and processes across markets Align on a global solution Product Council Rapid Feedback & Alignment Knowledge Sharing Situation Target Approach Alignment on global solution Product evangelists Result
- 9. Situation 2: Building something different Important but overly complex solution Convince them to consider an alternative solution Ask, Listen, Learn Empathize Open & Transparent Divide & Conquer Stakeholder buy- in Avoided poor investment Significant efficiency & scale Situation Target Approach Result
- 10. Situation 3: Asking for more Timely delivery at risk Convince leadership to provide additional resource Open & Transparent Empathize Prepare Well Divide & Conquer Resources secured Strengthened confidence Situation Target Approach Result
- 11. Situation 4: Saying no, delicately Competing request from important stakeholder Push back without escalation Open & Transparent Prepare Well Face to Face Successful pushback Happy stakeholder Situation Target Approach Result
- 12. Summary Ask, Listen, Learn Empathize Be Open & Transparent Divide & Conquer Product Council
- 13. www.productschool.com Part-time Product Management Training Courses and Corporate Training
Editor's Notes
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