Networking and representing your organisation Tess Woodcraft
• Knowledgeable people know facts• Successful and prosperous people know people
Networking – a quick Cooke’s tour• Skills, knowledge and aptitudes you need to be a good networker• Networking strategy – build it into your communications strategy• Where are your networks?• Networking at events (and the importance of follow up)• Social networking (online)
What skills, knowledge andaptitudes do you need to be aneffective representative for your organisation?
Knowledge and understanding• Needs and aspirations of your stakeholders• Your organisation’s – Role – Niche/postitioning – Brand values – Vision, values, key messages• Strategic thinking around networking and ambassadorial role – understand that being better connected is essential
Aptitudes• Be outward facing• Be friendly• Be loyal• Be organised
Being strategic about‘ambassadors’ and networking• Build ‘representing work’ into your PR strategy – Recognise the benefits of being outward facing and connected – Put in place objectives for ambassadors – Identify ambassador opportunities – Train your representatives – Give them the tools they need – Ensure that ambassadors bring back information and contacts into the organisation – Your organisation – a networking hub?
Your networks Current job Friends and family Partners’ YOU contacts Past jobs; Past Local: Clubs, education politics, church/ mosque/Temple; Other hobbies; local contacts eg children’s school On-line networks
Preparation is the keyNetworks are about sharing. Every successful person was helped by others - make it easy for people to help you. So………..• Who do you want to meet• What do you want to find out about• What do you need to tell people about• what would you like to ask for: – Advice – A contact/referral – A business card – An opinion – Clarification
The magic bullet……How do you introduce your organisation? How do you introduce yourself?You need a ‘magic bullet’.• Succinct – 10 – 15 seconds• Self-explanatory and ultra-simple.• Actively transfer specific information.• Immediately and obviously beneficial.• Memorable• Appeal to heart and head
At the eventRemember: Networking is farming, not hunting
Confidence at the event• Learn to play host: – introduce new people to a group – explain what you’re discussing – offer refreshments – offer to introduce others• Have some conversation starters to hand• Reintroduce yourself to people• Learn how to get away from a conversation elegantly
Networking – follow up• Thanks• Acknowledgement• Keep in touch• Ask for help• Offer help
What is social networking?• The term used to describe online networking opportunities: – Facebook/LinkedIn – Blogging – Interactive websites – Twitter – Flickr – Emailing – Texting – You Tube – On-line chat (eg Mumsnet)
Find out where the conversations/people are• Use: – Your current networks – Search tools • For blogs: www.technorati.com, samepoint.com • For Twitter: http://search.twitter.com • For podcasts: itunes, BBC, search Google • For online chat rooms/forums – search Google • For Facebook groups: search Facebook • For online news: www.mediacloud.com • For useful /popular websites: www.delicious.com • Go straight to where people are » You Tube » Facebook » Flickr » Twitter
Establish your presence• Set up a blog (use WordPress)• Upload a video (upload onto You Tube)• Join Twitter – tweet yourself, follow others• Join Facebook• Upload photos on Flickr