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“All the world’s a stage.”
— William Shakespeare
Build a Platform in 5 Steps
• Start with the WoW
• Prepare to Launch
• Build your Home Base
• Expand your Reach
• Engage y...
Bake in the WOW
• Surprise
• Anticipation
• Resonance
• Transcendence
• Clarity
• Presence
• Universality
• Evangelism
• L...
You must exceed the customers current expectations.  what
do people think they are going to experience when they walk
into...
Three Reactions
• Disappointing
• Good
• WoW
Questions
• How do we create the experience from parking lot to
pew?
• How will the worshiper feel after the get back in t...
Obstacles
• We run out of time
• We don’t have enough resources
• We don’t have enough experience
• We don’t take action (...
Don’t expect less than WoW
!
Don’t settle for less than Great
Where there is no prophecy, the
people cast off restraint,
but happy are those who keep the
law.
Proverbs 29: 18
Style
• Take time and money to get the church looking good.
• Know your Audience
• What make your church different?
• Why ...
Prepare to Launch
Who is in charge?
• No one knows your church better than you.
• No one is more passionate than you.
• No one has more skin...
Think BIGGER
Your Mission
• Get permission to dream
• Write down your dreams
• Consider what is at stake
• Outline what you would like ...
Why Should we write our Goals?
• Forces us to clarify what we what
• It will motivate us to take action
• It provides a fil...
Create an Elevator Pitch
To create an elevator speech you will need
• Name your Church
• Name the problem you are going to
solve
• Name the propose...
• For what purpose does our church exist?
• What do we hope to accomplish each and every time we meet as a
congregation?
•...
St. John’s Lutheran Church by the gas station
exists to bring the good news of Jesus Christ to
the world. We worship weekl...
Set up Branding Tools
• Email address
• Church domain
• Website
• Social Media profile
Get the Word Out
• Testimonies
• Pictures
• Media Kit
Building your Home Base
Home Base = Website
• Develop a Theme
• Use a service - wordpress.org, wordpress.com
• Set up a website
• Start a blog
• C...
Ideas for the Website
• Personal Stories
• Describe Historical Event
• Post Pictures
• List Resources
• Explain Decisions ...
Expand your Reach
Not Marketing but
Tribe-building
Marketing is about Building
Relationships
!
Building your Tribe
What is a Tribe?
• A group of people connected to one another, connected to a leader
and an idea
• Two Requirements
• Shar...
How Do we Build a Tribe?
• Discover your Passion
• Volunteer to lead
• Be Generous
• Provide a way to communicate
• Tribe Leader to Tribe Member
• Tribe Member to Tribe Leader
• Tribe Member to Tribe Member
• Tribe Member to Outsiders
Create a
Subscriber
Lister
!
!
!
Email is
NOT DEAD
Create it and
they will subscribe
• Generate Content worth Reading
• Use a dedicated list subscription system
• Make signu...
Track How you are Doing
• Unique Visitors per Month
• Page Views per Month
• Percentage change in the last 12 months
• Com...
Engage Your Tribe
Got Comments?
• End blog posts with an open ended question
• Use a threaded comment system
• Display your comment count
• ...
Keep conversations civil
• Use an industrial-strength spam blocker
• Create a comments policy
• Participate in the convers...
20 to 1 Rule
Monitor your Platform
Defend your Brand
What ifs?
• What if we make a mistake?
• What if we fail?
• What if they don’t like us?
• What if we look foolish?
The key is to start - Just do it. Once you take
the first step, everything else will take care of
itself. You will make it ...
Contact Me
Facebook facebook.com/pastorjoemc
Twitter twitter.com/pastorjoemc
Website www.pastorjoemcgarry.com
Content from...
Questions?
Building a Church Platform
Building a Church Platform
Building a Church Platform
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Building a Church Platform

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How to build a platform for your church using the Book Platform by Michael Hyatt.

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Building a Church Platform

  1. 1. “All the world’s a stage.” — William Shakespeare
  2. 2. Build a Platform in 5 Steps • Start with the WoW • Prepare to Launch • Build your Home Base • Expand your Reach • Engage your Tribe
  3. 3. Bake in the WOW • Surprise • Anticipation • Resonance • Transcendence • Clarity • Presence • Universality • Evangelism • Longevity • Privilege
  4. 4. You must exceed the customers current expectations.  what do people think they are going to experience when they walk into the church?  
  5. 5. Three Reactions • Disappointing • Good • WoW
  6. 6. Questions • How do we create the experience from parking lot to pew? • How will the worshiper feel after the get back in their car after worship? • What expectations do people bring with them when they come to worship? • What does it look like to fail at a WoW experience? • What does it look like to succeed at a WoW experience?
  7. 7. Obstacles • We run out of time • We don’t have enough resources • We don’t have enough experience • We don’t take action (just give it to a committee) • Fear
  8. 8. Don’t expect less than WoW ! Don’t settle for less than Great
  9. 9. Where there is no prophecy, the people cast off restraint, but happy are those who keep the law. Proverbs 29: 18
  10. 10. Style • Take time and money to get the church looking good. • Know your Audience • What make your church different? • Why is your church special? • Don’t limit your imagination • Talk with the congregation and community.
  11. 11. Prepare to Launch
  12. 12. Who is in charge? • No one knows your church better than you. • No one is more passionate than you. • No one has more skin in the game than you. • No one is likely to do it if you don’t
  13. 13. Think BIGGER
  14. 14. Your Mission • Get permission to dream • Write down your dreams • Consider what is at stake • Outline what you would like to be true • Decide what you can do to effect the outcome • Write down when this will happen • Keep the goals in front of you.
  15. 15. Why Should we write our Goals? • Forces us to clarify what we what • It will motivate us to take action • It provides a filter for other opportunities • It enables us to see progress • It gives us a reason to celebrate
  16. 16. Create an Elevator Pitch
  17. 17. To create an elevator speech you will need • Name your Church • Name the problem you are going to solve • Name the proposed solution • The key benefit for your solution
  18. 18. • For what purpose does our church exist? • What do we hope to accomplish each and every time we meet as a congregation? • What are some of the “key” ministries that we offer/provide? • What are some of the “key” ministries that we offer/provide BUT are not offered or provided by the other churches in our community? • What are the demographics of the people that attend our church? (Are we a church composed primarily of elderly saints, young families, college- aged young adults, or do we have a diverse mixture of worshipers?) • What type of person is our church hoping to attract each and every Sunday? • Does our church exist to be primarily for our members, for those who are “churched” or the unchurched?
  19. 19. St. John’s Lutheran Church by the gas station exists to bring the good news of Jesus Christ to the world. We worship weekly at 10 am with Sunday School at 9:00 am. We have a dynamic youth ministry program that provides opportunities for our school-aged, junior high and senior high youth to have a deep and meaningful spirituality. We work hard to remove all barriers for people to experience a honest, unending, and authentic relationship with Jesus Christ through worship, education and small group ministries.
  20. 20. Set up Branding Tools • Email address • Church domain • Website • Social Media profile
  21. 21. Get the Word Out • Testimonies • Pictures • Media Kit
  22. 22. Building your Home Base
  23. 23. Home Base = Website • Develop a Theme • Use a service - wordpress.org, wordpress.com • Set up a website • Start a blog • Consistant offline content • Start a email list • Publicize your site
  24. 24. Ideas for the Website • Personal Stories • Describe Historical Event • Post Pictures • List Resources • Explain Decisions made by Council • Write a Devotional • Video Interviews • Sermons • Call to Action
  25. 25. Expand your Reach
  26. 26. Not Marketing but Tribe-building
  27. 27. Marketing is about Building Relationships ! Building your Tribe
  28. 28. What is a Tribe? • A group of people connected to one another, connected to a leader and an idea • Two Requirements • Shared Interest • A way to communicate • Examples • Apple Readers • Evernote users • Churches
  29. 29. How Do we Build a Tribe? • Discover your Passion • Volunteer to lead • Be Generous • Provide a way to communicate
  30. 30. • Tribe Leader to Tribe Member • Tribe Member to Tribe Leader • Tribe Member to Tribe Member • Tribe Member to Outsiders
  31. 31. Create a Subscriber Lister ! ! ! Email is NOT DEAD
  32. 32. Create it and they will subscribe • Generate Content worth Reading • Use a dedicated list subscription system • Make signups highly visible • Incentive for subscribing • Branded Email templet • Followup with subscribers
  33. 33. Track How you are Doing • Unique Visitors per Month • Page Views per Month • Percentage change in the last 12 months • Comments per blog post • Subscribers to your mail chimp • Number of twitter followers and Facebook Fans
  34. 34. Engage Your Tribe
  35. 35. Got Comments? • End blog posts with an open ended question • Use a threaded comment system • Display your comment count • Make it easy to comment • Participate in the conversation • Reward top commenters • Don’t overreact to criticism
  36. 36. Keep conversations civil • Use an industrial-strength spam blocker • Create a comments policy • Participate in the conversation • Make your own comments stand out • Be consistent with enforcement
  37. 37. 20 to 1 Rule
  38. 38. Monitor your Platform
  39. 39. Defend your Brand
  40. 40. What ifs? • What if we make a mistake? • What if we fail? • What if they don’t like us? • What if we look foolish?
  41. 41. The key is to start - Just do it. Once you take the first step, everything else will take care of itself. You will make it to the other side. ! Imagine what will be possible if we start building a platform now!?!?! What will be possible in your church, your life your ministry.
  42. 42. Contact Me Facebook facebook.com/pastorjoemc Twitter twitter.com/pastorjoemc Website www.pastorjoemcgarry.com Content from this class pastorjoemcgarry.com/hartwick2014
  43. 43. Questions?

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