• How do we create the experience from parking lot to
• How will the worshiper feel after the get back in their car
• What expectations do people bring with them when they
come to worship?
• What does it look like to fail at a WoW experience?
• What does it look like to succeed at a WoW experience?
• We run out of time
• We don’t have enough resources
• We don’t have enough experience
• We don’t take action (just give it to a committee)
Don’t expect less than WoW
Don’t settle for less than Great
Where there is no prophecy, the
people cast off restraint,
but happy are those who keep the
Proverbs 29: 18
• Take time and money to get the church looking good.
• Know your Audience
• What make your church different?
• Why is your church special?
• Don’t limit your imagination
• Talk with the congregation and community.
• Get permission to dream
• Write down your dreams
• Consider what is at stake
• Outline what you would like to be true
• Decide what you can do to effect the outcome
• Write down when this will happen
• Keep the goals in front of you.
Why Should we write our Goals?
• Forces us to clarify what we what
• It will motivate us to take action
• It provides a ﬁlter for other opportunities
• It enables us to see progress
• It gives us a reason to celebrate
To create an elevator speech you will need
• Name your Church
• Name the problem you are going to
• Name the proposed solution
• The key beneﬁt for your solution
• For what purpose does our church exist?
• What do we hope to accomplish each and every time we meet as a
• What are some of the “key” ministries that we offer/provide?
• What are some of the “key” ministries that we offer/provide BUT are not
offered or provided by the other churches in our community?
• What are the demographics of the people that attend our church? (Are we
a church composed primarily of elderly saints, young families, college-
aged young adults, or do we have a diverse mixture of worshipers?)
• What type of person is our church hoping to attract each and every
• Does our church exist to be primarily for our members, for those who are
“churched” or the unchurched?
St. John’s Lutheran Church by the gas station
exists to bring the good news of Jesus Christ to
the world. We worship weekly at 10 am with
Sunday School at 9:00 am. We have a dynamic
youth ministry program that provides opportunities
for our school-aged, junior high and senior high
youth to have a deep and meaningful spirituality.
We work hard to remove all barriers for people to
experience a honest, unending, and authentic
relationship with Jesus Christ through worship,
education and small group ministries.
Set up Branding Tools
• Email address
• Church domain
• Social Media proﬁle
Get the Word Out
• Media Kit
Home Base = Website
• Develop a Theme
• Use a service - wordpress.org, wordpress.com
• Set up a website
• Start a blog
• Consistant ofﬂine content
• Start a email list
• Publicize your site
Ideas for the Website
• Personal Stories
• Describe Historical Event
• Post Pictures
• List Resources
• Explain Decisions made by Council
• Write a Devotional
• Video Interviews
• Call to Action
Marketing is about Building
Building your Tribe
What is a Tribe?
• A group of people connected to one another, connected to a leader
and an idea
• Two Requirements
• Shared Interest
• A way to communicate
• Apple Readers
• Evernote users
How Do we Build a Tribe?
• Discover your Passion
• Volunteer to lead
• Be Generous
• Provide a way to communicate
• Tribe Leader to Tribe Member
• Tribe Member to Tribe Leader
• Tribe Member to Tribe Member
• Tribe Member to Outsiders
Create it and
they will subscribe
• Generate Content worth Reading
• Use a dedicated list subscription system
• Make signups highly visible
• Incentive for subscribing
• Branded Email templet
• Followup with subscribers
Track How you are Doing
• Unique Visitors per Month
• Page Views per Month
• Percentage change in the last 12 months
• Comments per blog post
• Subscribers to your mail chimp
• Number of twitter followers and Facebook Fans
• End blog posts with an open ended question
• Use a threaded comment system
• Display your comment count
• Make it easy to comment
• Participate in the conversation
• Reward top commenters
• Don’t overreact to criticism
Keep conversations civil
• Use an industrial-strength spam blocker
• Create a comments policy
• Participate in the conversation
• Make your own comments stand out
• Be consistent with enforcement
• What if we make a mistake?
• What if we fail?
• What if they don’t like us?
• What if we look foolish?
The key is to start - Just do it. Once you take
the ﬁrst step, everything else will take care of
itself. You will make it to the other side.
Imagine what will be possible if we start
building a platform now!?!?! What will be
possible in your church, your life your
Content from this class pastorjoemcgarry.com/hartwick2014