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Prashant Chavan
Mobile: 9769210723
Email: prashantchavan22@yahoo.com
OVERVIEW
• Over 14 years experience in Advertising and Communications.
• Expertise in advertising, BTL activity, media planning and product promotion.
• Proficient in developing, monitoring and managing advertising budgets.
• Proficient in reducing costs by implementing process improvements and effective vendor management for advertising,
printing and promotion materials.
• Successfully launched new products and managed product promotions pan India at 100 company stores 300 franchisee stores
and over a 100 factory outlets for Samsonite India.
• Possess excellent people management skills with an ‘out of the box’ approach to methodology and system development.
PROFESSIONAL EXPERIENCE
Tenshi Lights Pvt. Ltd. Joined 18.8.2012
Leading Korean/ Chinese manufacturer of LED lights
Manager Marketing & Advertising
Reporting to Director
Handling the department team.
Responsible for the brands - Bright Electronics and Tenshi Lights.
KRAs
• Creation and development of all product promotion materials.
• Coordination with designers, agencies, printers for advertising & display
materials.
• Coordinating with the advertising agency for releasing advertisements in
newspapers, magazines and for designing of danglers and leaflets.
• Creating and managing all market communication activities - website
content, social media, email marketing.
• Design and development of packaging solutions.
• Identifying vendors for effective product display material and equipment
for exhibition stalls.
• Planning, preparing and managing budgets and cost estimates for
advertising campaigns and vendor management.
• Developing marketing plans and strategies and providing support to the
marketing managers.
• Pricing strategies for products to be marketed as per customer orders and
pricing parameters.
Achievements at Tenshi
• Handled a budget of 20 to 40 lakhs P.M.
• Successfully managed a reduction of 25% in
the cost of packaging.
• Modified the product design for LED down
lights, which reduced production cost and a
10% increase in profitability.
• Developed content script for marketing
communications for client handling.
• Achieved 25% cost reduction on all
marketing and POP display material
• Reduced advertising costs from 3-8 lakhs
per month to only 70,000 per month by
hiring an in- house designer.
• Saved costs by using freelancers for
advertising work on need basis.
• Reduced costs in printing- offset,
digital/photocopy, screen and paper.
• Designed, developed and launched new
website tenshilights.com.

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Samsonite South Asia Pvt. Ltd. 18.07.2005 to 17.08.2012
A 100 year old MNC manufacturing luggage and other travel products.
Assistant Manager Advertising and Communications.
Reporting to Marketing Director
Handling a team of designers and inter office coordination.
Based at head office; coordinating pan India operations.
Brands handled: Bagzone, Lavie, American Tourister & Samsonite,
Samsonite-Black Label.
KRAs
• Planning and managing a budget of 40 to 50 crore per annum.
• Managing advertising, media planning, co-ordination with agencies &
vendors.
• Standardizing advertising communications.
• Developing online promotion campaigns on search engines and websites.
• Coordinating with branch managers pan India for implementation of in-
store branding &visual merchandising at company owned and franchise
outlets.
• Designing and printing of Point-of-Sale material for new and existing
products and ensuring on time supply of all advertising material at all store
locations.
• Creating and execution of BTL activities for product launches &
promotions
• Execution of marketing corporate events through event agencies.
• Managing the marketing budget, monitoring approvals, billing,
coordination with accounts for release of payments.
Zeba Home Pvt. Ltd. 01.10.2001 to 15.07.2005
Home furnishing – curtains, bed / cushion covers, durries, carpets…
Sr. Executive – Stores
Handling 5 stores and franchisees in Mumbai
• Overseeing visual merchandising, branding and Signages.
• Handling vendor management for printing & advertising.
• Assisted in the setting up of new showrooms at Colaba and Bandra.
• Managed the administration of showrooms.
Actis Technologies Pvt. Ltd. 16.10.2000 to 11.09.2001
Company sells projectors and digital displays.
Accounts Executive
• Helping improve operational efficiency and productivity.
• Creating innovative audio-visual communication environments.
Achievements at Samsonite
• Successfully handled marketing activities at
100 company stores, over 300 franchisee
stores and over a 100 factory outlets.
• Successfully launched brand Lavie.
• Reduced cost by reducing vendors from 10
to 3 and getting better printing rates on
subsequently larger print runs.
• Standardised in house order form reducing
communication time between marketing,
other departments, Vendor’s. Awarded by
the company, for this simplification
procedure.
• Conceptualized and developed a sanction
form to improve the tracking of in house
assignments and billings.
• Reduced digital printing costs from Rs, 45 /
sq.ft to Rs.17/ sqft by changing to Eco
solvent printing. Got awarded by the
company for this cost cutting process.
• Represented Samsonite in corporate
photography contest, awarded
“Photographer of Eminence” by Lonely
Planet Magazine, 2010.
EDUCATION
Film Making Course in 2011 - Rajashree Institute
Mumbai.
Finance Management (PGDFM) 2007.
Diploma in Business Management (PGDBM) 1999.
B.Com 1996.
Photography Course from Sir J.J. Institute of Applied
Art (ATC) 1993.
COMPUTER KNOWLEDGE
Animation - 3D Max, Flash, 2D & 3D
Application - Corel Draw, PageMaker,
Photoshop, AutoCAD & 3D Home Architect.
DATE OF BIRTH
1st June 1973.
PASSPORT NO
A2668778 (Valid till 21.06.17).
LANGUAGE PROFICIENCY
Marathi, English & Hindi.
ADDRESS
Nikita Co-op Hsg Sct. Ltd. C/104, Marol
Military Road, Near Kalavidhya Mandir
School & College, Bamandaya Pada,
Andheri (E), Mumbai 400072.