Tommy Guthrie - Marketing and Advertising Professional

1. TOMMY GUTHRIE
2228 Hamlin Sound Circle, Mount Pleasant, SC 29466
tguthrie17@icloud.com (843)303-6642 https://www.linkedin.com/in/tommy-guthrie-60966b11/
OBJECTIVE
What I Bring To Your Company: Integrity. Drive. Experience. Loyalty.
I want to obtain a position where I can utilize my strong organizational and project management skills, attention to detail, and
ability to work well with people. I can conceptualize quickly and creatively to effectively execute any task at hand.
ACCOMPLISHMENTS
• Employed solid communication, organization, project management, customer relation and problem-solving skills to bring
together a diverse group of staff and outsource partners to work as a team to achieve mutual success.
• Developed, designed, written and edited copy for websites, social media, sale catalogs, newsletters, policy manuals, radio/TV
scripts, and press releases utilizing Adobe Creative Suite, Microsoft Office and Wordpress platforms.
• Negotiated and purchased all facets of website and print production including creative, photography and electronic imaging.
• Written and distributed press releases and follow-up coordination of media events and press conferences.
• Produced, directed, written and placed broadcast media including television, radio and corporate film presentations
• Directed print production and fulfillment of newspaper preprints, ROP, direct mail, POS and more.
• Developed well-crafted trade show presentations to attract, engage and inform target demographics.
• Advised and communicated with company owners, officers, department heads, managers, sales associates, etc. about
marketing initiatives, advertising campaigns and sales events
• Utilized a combination of fairness and tenacity with an “It shall be done” spirit.
• Worked independently to manage simultaneous projects and deadlines.
• Managed in-house team of media personnel and graphic designers to execute the delivery of a marketing and
advertising plan for major regional retailers.
• Maintained fiscal responsibility and administration of annual multi-million dollar budgets.
PROFESSIONAL EXPERIENCE
ProPac, Inc, North Charleston, SC May 2017 – September 2021
Marketing and Communications Director
• Worked closely with internal teams and third-party vendors to develop campaigns for execution in support of ProPac’s brand
strategy and B2B marketing initiatives.
• Advised CEO/President and executive management team of marketing processes and best practices to maximize operational
efficiency and achieve company goals/mission.
• Managed digital programs including website management, SEO analytics, e-blast creation and distribution, social media, direct
mail, trade show preparation with respective collateral materials, still photography, video production and graphic layout & design.
• Managed and reconciled marketing/advertising budgets.
Food Lion, Salisbury, NC May 2012 – May 2017
Broadcast and In-Store Advertising Specialist
• Partnered collaboratively with internal teams and advertising agency to develop campaigns for execution of Food Lion’s $21M
broadcast media and creative budget plus $3.6M POS in-store signage and décor project management programs in support of
Food Lion’s brand strategy and marketing initiatives.
• Managed POS project marketing campaigns system wide for 1,108 Food Lion stores working cross-functionally between internal
departments (Marketing, Legal, Pricing, Merchandising and Retail Operations), as well as vendor partners and creative agencies,
to ensure promotion of compelling offers, special promotions, address business challenges, work within budget, maintain brand
standards, detail consistent messaging, manage timing, effectively communicate to store level and execute innovative programs.
• Advised department director and brand communications manager of broadcast and POS processes and best practices,
maximizing operational efficiency for achieving company goals/mission.
• Managed and reconciled broadcast and POS marketing/advertising budgets.

2. PAGE 2 ! tguthrie17@icloud.com (843)303-6642
Piggly Wiggly Carolina Co., Inc., Charleston, SC April 2005 – May 2012
Advertising Manager
• Established and executed marketing plan and campaigns including broadcast and print media, circular and sign advertising
program for 103-store retail grocery chain located in South Carolina and Georgia.
• Advised CEO/President and executive management team of internal marketing department processes and best practices to
maximize operational efficiency and achieve company goals/mission.
• Managed internal creative team and vendor partners for development, project management and production of all print
advertisements, logo design and various marketing collateral materials including POS signage and direct mail.
• Responsible for helping plan and execute strategically designed CRM initiatives and programs, to build awareness of the
organization’s brand with specific targeted emphasis on company goals and priorities.
• Liaison between corporate executive management and creative advertising agency to conceptualize and develop broadcast
creative and production (TV, Radio, In-Store PA) to ensure brand message and marketing strategy continuity.
• Led the redesign of Piggly Wiggly weekly newspaper circular to appeal to a wider and more lucrative demographic.
• Developed, managed and reconciled marketing/advertising budgets.
New South Marketing, Columbia, SC July 2000 – April 2005
Marketing/Advertising Consultant
• Marketing/advertising consulting specializing in market planning, budgeting and execution of creative concepts, design,
production and media placement for print and broadcast.
• Advised Samuels Jewelers, a 100+ store retail jeweler on budgeting, ad scheduling, placement, creative and production.
Results were increased sales and market share.
• Worked in the role of corporate Marketing Director for Anne Penman Laser Therapy, national franchiser of smoke cessation
clinics on budgeting, ad scheduling, placement, creative and production. Company grew from three franchises to 31 in nine
months.
• Developed, managed and reconciled marketing/advertising budgets.
A. A. Friedman Co., Inc., Augusta, GA April 1984 – July 2000
Advertising Director
(DBA - Friedman's/Marks & Morgan Jewelers)
• Establish and execute marketing plan and project management of advertising program for 137-store retail jewelry chain located
in ten Southeastern states.
• Managed all marketing campaigns for stores advising and working with executive management, Merchandising and Retail
Operations, as well as suppliers and creative agencies to ensure promotion and execution of innovative and consistent marketing
programs.
• Reduced Friedman’s Jewelers annual newspaper budget over 65% by streamlining and targeting circulars and eliminating ROP
to save and redistribute budget to broadcast media. The results included an increase in store sales and saved advertising costs.
• Trade show preparation and management.
• Identify and drive successful adoption of proven best practices for CRM.
• Incorporated marketing plan and advertising execution for Friedman’s Jewelers name change to Marks and Morgan Jewelers.
Results were increased sales and market share.
• Transitioned Friedman’s Jewelers from conventional, antiquated graphic design and production techniques to computer-based
design and digital imaging in 1991.
• Developed, managed and reconciled marketing/advertising budgets.
SKILLS
Proficient in PC and Macintosh applications including Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.), Microsoft
Office Suite (Word, Excel, Publisher, Power Point, Outlook, etc.), and more.
EDUCATION
BA Journalism (Advertising/Public Relations Sequence) 1980 University of South Carolina, Columbia, SC
References Available upon request.