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Dieter Rams, 10 Principles of Good Design

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In the late 1970s, industrial designer Dieter Rams was becoming concerned by the state of the world around him – “an impenetrable confusion of forms, colors, and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: Is my design good design? Since good design cannot be accurately measured, he created the ten most important principles for what he considered was good design. Dieter Rams has gained a resurgence in recognition due to Apple’s public reverence of these principles.

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Dieter Rams, 10 Principles of Good Design

  1. 1. PRINCIPLES OF GOOD DESIGN 1.INNO VAT IVE The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself. 2.USE FUL A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it. 3.AESTH ETIC The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful. 4.UNDER STAND ABLE It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user's intuition. At best, it is self-explanatory. 5.UN OBTRU SIVE Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression. 6.HON EST It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. 7.LONG LAST ING It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today's throwaway society. 8.THO ROUGH Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. 9.ENVIRON MEN TAL Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product. 10.SIMP LE Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. 3 tuning fm 88 90 92 94 95 98 100 102 104 106 108 10 20 30 40 50 60 70 MHz volume radio phono band netz mikro reserve bandkontrolle vor htr ste mo breit basisbreite mo ste ps rumpelfilterhz 40 0 80 gerauschfilterkhz 20 0 8 -40 -50 -60 0 3 6 12 3 33 3 0 0 6 6 6 6 6 6 12 12 12 12 12 18 24 balance tiefen hohen Balance Klangfarbe Lautstarke ein aus PHONO LW MW UKW Sender 10 In the late 1970s, industrial designer Dieter Rams was becoming concerned by the state of the world around him – “an impenetrable confusion of forms, colors, and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: Is my design good design? Since good design cannot be accurately measured, he created the ten most important principles for what he considered was good design. Dieter Rams has gained a resurgence in recognition due to Apple’s public reverence of these principles. Dieter Rams’ Source: https://www.vitsoe.com/us/about/good-design Designers: @powerfulpoint @benbassak @brandonchinart Find Us: makeapowerfulpoint.com Contact: maria@fassforward.com Cure your painful PowerPoint, tired messaging, and lifeless infographics.

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