Dieter Rams, an industrial designer in the late 1970s, created 10 principles of good design in response to growing concerned by the increasing clutter and chaos of the world around him. The principles focus on design being innovative, useful, aesthetic, understandable, unobtrusive, honest, long-lasting, thorough, environmentally-friendly, and simple. Rams' principles have since gained renewed recognition due to Apple's public admiration of his philosophies of design.

1. PRINCIPLES
OF
GOOD
DESIGN
1.INNO
VAT
IVE
The possibilities for progression
are not, by any means,
exhausted. Technological
development is always offering
new opportunities for original
designs. But imaginative design
always develops in tandem with
improving technology, and can
never be an end in itself.
2.USE
FUL
A product is bought to be
used. It has to satisfy not
only functional, but also
psychological and aesthetic
criteria. Good design
emphasizes the usefulness
of a product whilst
disregarding
anything that could
detract from it.
3.AESTH
ETIC
The aesthetic quality of a product is
integral to its usefulness because
products are used every day and
have an effect on people and their
well-being. Only well-executed
objects can be beautiful.
4.UNDER
STAND
ABLE
It clarifies the product’s
structure. Better still, it can make
the product clearly express its
function by making use of the
user's intuition. At best, it is
self-explanatory.
5.UN
OBTRU
SIVE
Products fulfilling a
purpose are like tools.
They are neither
decorative objects nor
works of art. Their design
should therefore be both
neutral and restrained, to
leave room for the user's
self-expression.
6.HON
EST
It does not make a
product appear more
innovative, powerful or
valuable than it really is.
It does not attempt to
manipulate the
consumer with promises
that cannot be kept.
7.LONG
LAST
ING
It avoids being fashionable
and therefore never appears
antiquated. Unlike fashionable
design, it lasts many years –
even in today's throwaway
society.
8.THO
ROUGH
Nothing must be arbitrary
or left to chance. Care
and accuracy in the
design process show
respect towards the
consumer.
9.ENVIRON
MEN
TAL
Design makes an important
contribution to the preservation
of the environment. It conserves
resources and minimizes physical
and visual pollution throughout
the lifecycle of the product.
10.SIMP
LE
Less, but better –
because it
concentrates on the
essential aspects,
and the products
are not burdened
with non-essentials.
Back to purity, back
to simplicity.
3
tuning
fm 88
90
92
94
95
98
100
102
104
106
108
10
20
30
40
50
60
70
MHz
volume
radio phono band
netz mikro reserve
bandkontrolle
vor
htr
ste
mo breit
basisbreite
mo
ste
ps
rumpelfilterhz
40
0
80
gerauschfilterkhz
20
0
8
-40
-50
-60
0
3
6
12
3
33
3
0
0
6
6 6
6 6
6
12
12 12 12 12
18
24
balance tiefen hohen
Balance
Klangfarbe
Lautstarke
ein aus PHONO LW MW UKW Sender
10
In the late 1970s,
industrial designer Dieter Rams was becoming concerned by the state of
the world around him – “an impenetrable confusion of forms, colors, and
noises.” Aware that he was a significant contributor to that world, he asked
himself an important question: Is my design good design?
Since good design cannot be accurately measured, he created the ten
most important principles for what he considered was good design.
Dieter Rams has gained a resurgence in recognition due to Apple’s
public reverence of these principles.
Dieter Rams’
Source:
https://www.vitsoe.com/us/about/good-design
Designers:
@powerfulpoint
@benbassak
@brandonchinart
Find Us:
makeapowerfulpoint.com
Contact:
maria@fassforward.com
Cure your painful PowerPoint, tired
messaging, and lifeless infographics.