The document discusses product design processes and principles. It describes the typical 3-step product design process of analysis, concept, and synthesis. It also outlines several principles of good product design including doing something well rather than different, focusing on ideas, considering "what if" scenarios, and putting in extensive time and effort. Finally, it lists Apple's 11 design leadership principles such as being passionately committed to beauty, creating unique products, and designing with the user in mind.

1. Product Design
Improvement
Maria Conchitina T. Bandong, M.D.
S

2. Product Design
S Process of creating a new product to be sold
by a business to its customers
S Efficient and effective generation &
development of ideas through a process that
leads to new products
S Combination of art, science & technology

3. Product Design Process
S 1. Analysis
- Team starts committing to the project
- “everyone in the team begins research”
- Gathering of materials:
statistics, questionnaires, articles

4. Product Design Process
S 2. Concept
- key issues are defined
- Creation of objectives
- New design

5. Product Design Process
S 3. Synthesis
- ideate: brainstorming of different ideas
- select: narrowing of ideas to select a few; begins to
outline plan
- Implement: prototypes are built; products become
actual object
- Evaluate: product is tested & improvements are
made

6. S “Things should be made as simple as
possible, but no simpler”……Albert Einstein

7. Steve Jobs & John Ive

8. Principles of Product Design
S 1. Do Something Well, not Different
- “If you are trying to do something better, then you are
not focused on the customer & you’ll miss the possibility
of making your business great”

9. Principles of Product Design
S 2. Focus on the Idea
- Ideas are the basis of products and services

10. Principles of Product Design
S 3. Remember the What If
- “What if we do this, combine it with that, would that
be useful?
- Do not respond only to individual problems
- Always look at the possibilities

11. Principles of Product Design
S 4. Put in the TIME
- Months & months & months
- PERSEVERANCE

13. Pillars of Design Philosophy
S 1. CRAFT, Above All
- Level of detail is important
- Impression
- Quality has to be carried all the way through

14. Pillars of Design Philosophy
S 2. Empathy
- Intimate connection with feelings of the
customers… (Markulla)

15. Pillars of Design Philosophy
S 3. Focus
- “In order to do a good job of those things that
we decide to do, we must eliminate all of the
unimportant opportunities”…Markulla

16. Pillars of Design Philosophy
S 4. Impute
- People form an opinion about a company or
product based on the signals that it conveys
- “People DO judge a book by its cover”

17. Pillars of Design Philosophy
S 5. Friendliness
- Make the design friendly especially for
novice consumers

18. Pillars of Design Philosophy
S 6. Finding Simplicity for the Future in
Metaphors from the Past

19. Apple’s Design
Leadership Principles
S 1. Love Beauty & Be Passionately Committed to it.
S 2. Create Products that Look, Act, & Feel Like No One
Else.
S 3. Be Relentless in Perfecting the Ideal.
S 4. Analyze What’s Possible in the world of Technology
& Design.

20. Apple’s Design
Leadership Principles
S 5. Consider the Trends of Framing what’s Emerging -
& be there in Front.
S 6. Simple can look simple, but be Complex to get
there.
S 7. To Lead, it’s a matter of being in Front. To be
there, you’ll be risking everything that you stand for.
S 8. Design Strategy is how it Works.

21. Apple’s Design
Leadership Principles
S 9. Design Strategy is how it Works.
S 10. Know Who you are designing for.
S 11. Only the Best. All Ways.
S 12. Failure is the Best way to Learn.

22. S References:
1. Wikipedia
2. Inc. Techtown/Eric Sherman
3. www.nbcnews.com